Uganda Tourism Board’s Post

🌿 **Exploring Agritourism in Uganda: Unlocking Potential and Opportunities** 🌿 Agritourism, the fusion of agriculture and tourism, is gaining traction as travelers seek authentic, immersive experiences connecting them with nature and local cultures. Uganda, with its lush landscapes, rich biodiversity, and vibrant agricultural sector, is perfectly positioned to capitalize on this trend. **Why Agritourism in Uganda?** - Economic Diversification: Offers farmers additional income, reducing reliance on traditional farming. - Cultural Exchange: Visitors learn about Ugandan farming practices, cuisine, and crafts. - Sustainable Tourism: Promotes local products and reduces tourism's carbon footprint. - Conservation and Education: Raises awareness about sustainable farming and environmental stewardship. **Exciting Opportunities:** - Farm Stays and Tours: Authentic rural experiences on Ugandan farms. - Culinary Tourism: Farm-to-table experiences and traditional cooking classes. - Agro-Workshops and Training: Learning organic farming, beekeeping, and more. - Eco-Tourism Integration: Combine agritourism with bird watching, hiking, and safaris. - Cultural Festivals and Markets: Celebrate Uganda's agricultural heritage. **The Role of Agritravel Tourism Network (ATN):** - Advocacy and Awareness: Promote agritourism benefits through campaigns and workshops. - Training and Capacity Building: Equip farmers and communities with necessary skills. - Marketing and Promotion: Highlight Uganda's agritourism destinations. - Networking and Partnerships: Connect farmers, tourism operators, and stakeholders. - Funding and Support: Assist in accessing funding and investments. - Standards and Certification: Ensure quality and meet international expectations. Uganda’s potential in agritourism is immense. By leveraging our rich agricultural heritage and scenic landscapes, we can transform rural livelihoods, enhance visitor experiences, and contribute to the nation's prosperity. The Agritravel Tourism Network Uganda is committed to driving this growth by providing essential support and resources. Join the Agritravel Tourism Network Uganda and be part of this exciting journey towards sustainable development and cultural exchange! 🌍✨ #Agritourism #Uganda #SustainableTourism #CulturalExchange #EconomicGrowth #AgritravelTourismNetwork #EcoTourism #JoinUs

The global agritourism market size was worth USD 45,395 million in 2021. It is estimated to reach an expected value of USD 141 billion by 2030, growing at a CAGR of 13.4% during the forecast period (2022–2030). Agritourism is NOT only farm stays, it focuses on rural economic, environmental and social sustainability. This includes the rural villages, adventure tourism, ecotourism and many other types of tourism NOT in urban areas. The Tourism Business Council of South Africa SADC Business Council SADC Business Council Tourism Alliance SATSA South African Tourism Wesgro https://lnkd.in/du_CE-fp

The social dimension of #sustainable #agritourism: key learnings. On 10 September 2024, the Policy Learning Platform organised a webinar on the topic of the #social dimension of agritourism. The webinar aimed to explore the collaborative and social benefits of agritourism for #European #regions.

Combining the charm of rural life with tourism, agritourism brings exciting experiences like fruit picking and farm stays. Learn how this trend is boosting local economies and fostering community connections. #Tourism #Agriculture #CommunityDevelopment https://hubs.ly/Q02zxKT00

Let’s Talk Agritourism Agritourism is a growing sector that bridges the gap between agriculture and tourism. It allows people to experience farm life, connect with nature, and appreciate the hard work of farmers. It’s not just about visiting farms—it’s about creating memorable, educational, and enjoyable experiences for guests while adding value to farming communities. Over the years, I have worked to promote agritourism across Uganda and the region. From organizing farm tours to showcasing unique agricultural practices, I’ve seen firsthand the potential this sector has to transform lives. However, one major challenge stood out: the lack of skilled agritourism guides and farm hosts equipped to provide exceptional guest experiences. To address this, I initiated a pilot project aimed at training young people to become agritourism guides and empowering farm hosts to enhance their hosting skills. I am proud to share that, in the eastern part of Uganda—spanning Mbale to Kapchorwa—we successfully trained over 300 individuals as agritourism guides and farm hosts. This milestone has laid the foundation for broader efforts: 1. We’ve developed a training manual on agritourism to standardize the knowledge and skills required. 2. A comprehensive guide for farm hosts now outlines the requirements for becoming a recognized agritourism site. Additional resources are being created to support and grow the sector further. This initiative would not have been possible without the support of incredible partners like UNDP Uganda. Looking ahead, we plan to expand these trainings to other regions of Uganda and invite stakeholders to join hands in advancing the agritourism sector both locally and beyond. Agritourism has the potential to create jobs, boost incomes, and promote sustainable tourism. Together, let’s make it a cornerstone of Uganda’s economic and cultural growth. #Agritourism #SustainableTourism #YouthEmpowerment #UgandaAgriculture #TourismDevelopment #UNDP Frederieke Quispel Embassy of the Kingdom of the Netherlands in Uganda Chariton Namuwoza Trias East Africa AGRI TOURISM DEVELOPMENT CORPORATION AGRA Kofi Annan Foundation MTN Uganda Transformational Business Network Africa GIZ Uganda Global Development Network Feed the Future Global Greengrants Fund

When CSIRO first released this research 6 years ago as part of their Agrifood paper, it catalysed a change in the way people think about agritourism. While some of us had been championing the sector’s potential for decades, the power of CSIROs research has had a profound influence on recognition of this embryonic sector. In short people started taking it seriously. Australian Regional Tourism Ltd (ART) ‘s great work in bringing our collective thoughts on the future of the sector together, it has created a launch pad for state tourism and regional tourism organisation to focus their efforts. What’s needed now is for agriculture to recognise that this is a significant opportunity for the sector to win the hearts and minds of their consumers through on farm experiences with real farmers, learning about how their food and fibre is produced sustainably, ethically and with Greta skill, knowledge and passion. National Farmers' Federation this is an important leadership opportunity for you. Meanwhile Queensland Farmers' Federation is leading the pack in their progressive thinking and activation of the sector with their Qld Agritourism Roadmap and the NSW Small Business Commissioner worked with NSW Department of Planning, Housing and Infrastructure to create Australia’s first fit for purpose Agritourism planning legislation. Tourism Tasmania has taken to Agritourism Like the proverbial duck to water, focusing significant time,effort and $$ (with Federal govt support) to build the quality and quantity of agritourism operators in that state. I personally believe COVID accelerated the growth of the sector so it would be interesting to see if CSIROs predicted 2030 target will be realises ahead of schedule. Getting this right is critical because while we love regional tourism, it needs to be managed in a way that does not undermine the primacy of agriculture. We must ensure that we clearly define what agritourism is and is NOT, so we can put in place enabling legislation and programs to support the right sort of agritourism, one that authentically connects agricultural products, people and their passion for what and how they farm with visitors on farm. Sharing these experiences with consumers helps connect the food system, educate the consumer and help farmers to become more resilient through innovation and diversification by creating new pathways to market.

Agritourism Market was valued at USD 5.17 Billion in 2023 and is anticipated to project impressive growth in the forecast period with a CAGR of 8.25% through 2029. Agritourism is a commercial endeavor that combines agricultural production and processing with tourism to offer entertainment and recreation for visitors. It presents an opportunity for farmers to generate additional income and engage in direct marketing to consumers. Explore Global Market and Key Players Insights: https://lnkd.in/gGyJE2H4 Key Market Drivers Rapidly Growing Tourism Industry Escalation in Rural Development Investments Increased Government Initiatives Promoting Agritourism Increased Interest in Organic & Locally Sourced Food 🔑 Key Market Players are Blackberry Farm Harvest Fresh Farms Willow-Witt RanchLiberty Hill Farm Star Destinations Nokyo Tourist Corporation Beijing Youth Travel Agency Sita Group Of Companies Domiruth Perú Travel (DMC) Diniscor Agro Download Free Sample Report: https://lnkd.in/gP2TjnAJ

With so much to learn about encouraging agritourism, while limiting the negative impacts, thankfully there's the Agritourism Knowledgebase. Check out this gathering of information about a growing sector of tourism. #agritourism

𝐒𝐨𝐰, 𝐆𝐫𝐨𝐰, 𝐄𝐱𝐩𝐥𝐨𝐫𝐞: 𝐀𝐠𝐫𝐢𝐭𝐨𝐮𝐫𝐢𝐬𝐦 𝐀𝐝𝐯𝐞𝐧𝐭𝐮𝐫𝐞𝐬 𝐀𝐰𝐚𝐢𝐭 𝐀𝐠𝐫𝐢𝐭𝐨𝐮𝐫𝐢𝐬𝐦 refers to the practice of attracting visitors to agricultural areas for various activities and experiences. It's a blend of agriculture and tourism, where tourists engage in activities like farm visits, farm stays, wine tastings, fruit picking, and participating in farm activities such as harvesting or animal care. 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅 @ https://lnkd.in/dz8sYjiq Agritourism allows urban dwellers and tourists to reconnect with rural life, learn about agriculture, and experience the countryside firsthand. It can also provide additional income to farmers and contribute to local economies through tourism-related spending. 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐤𝐞𝐲 𝐭𝐫𝐞𝐧𝐝𝐬: 𝐅𝐚𝐫𝐦 𝐒𝐭𝐚𝐲𝐬: Visitors seek authentic farm experiences, staying on farms to learn about agriculture, participate in activities like harvesting or animal care, and enjoy rural lifestyles. 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬: There's a growing interest in learning about sustainable farming practices, organic food production, and farm-to-table processes. 𝐀𝐝𝐯𝐞𝐧𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐑𝐞𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧: Farms are increasingly offering activities like hiking, fishing, and farm tours, appealing to adventure-seeking tourists. 𝐅𝐨𝐨𝐝 𝐓𝐨𝐮𝐫𝐢𝐬𝐦: Farm-based restaurants, farmers' markets, and culinary workshops are attracting food enthusiasts interested in local and organic produce. 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Agritourism fosters community connections by involving locals in tourism activities and promoting rural economies. #agritourism #agrotourism #tourismindustry #tourism #agriculturetour #adventuretour

Sometimes one has to say things as they are...thank you Christiaan Schultz for vocalising my frustration... Africa’s agritourism industry has changed dramatically since the COVID-19 pandemic. However, more needs to be done to “turbocharge the industry by giving people a taste of the magic of farm life,” according to Founder and MD of Agritourism Africa, Jacqui Taylor. Taylor further believes that agritourism in Africa is not just a low-hanging fruit for the tourism industry, but also for rural communities and farmers. Agritourism, a branch of rural tourism, encompasses a variety of practices worldwide, including farm tourism, agriculture tourism, and wine tourism, among others. This niche focuses on visitors engaging with active agricultural environments for relaxation, education, or recreation. Agritourism Africa serves as the link between interested tourists and all the role players in agritourism. It serves as an information hub highlighting tourism experiences on farms across Africa, allowing local and international tourists to incorporate visits to these farms as part of their travel plans. Click through to read the complete article with positive comments on how to create a sustainable social, economic and environmental future by for ALL.... www.agritourismafrica.com AGRITOURISM AFRICA Nomasonto (Sonto) Ndlovu The Tourism Business Council of South Africa Septi M. Bukula Langelihle Simela South African Tourism IFAJ - International Federation of Agricultural Journalists Lee-Anne Bac Diane Jacobs Fahad Alwutayd Fergus Maclaren Duncan Masiwa Mandla Mpofu Sean W. SATSA Hannelie du Toit