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𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐯𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: 𝐀 𝟐𝟓% 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞 𝐒𝐮𝐫𝐠𝐞 𝐨𝐧 𝐀𝐦𝐚𝐳𝐨𝐧 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬: Facing fierce e-commerce competition, our brand identified obstacles like competition with big brands, inconsistent listings and inadequate advertising on Amazon, hindering our conversion rates. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞𝐝 𝐋𝐢𝐬𝐭𝐢𝐧𝐠𝐬: Revamped product listings with compelling visuals and detailed descriptions. 𝐓𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠: Implemented a robust Amazon Advertising strategy. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐂𝐞𝐧𝐭𝐫𝐢𝐜 𝐅𝐨𝐜𝐮𝐬: Embraced customer feedback for continuous improvement. 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬: Introduced exclusive deals and bundles for added value. 𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐏𝐫𝐢𝐜𝐢𝐧𝐠: Monitored and adjusted pricing to stay competitive. 𝐑𝐞𝐬𝐮𝐥𝐭𝐬: 25% Conversion Rate: Achieved an outstanding conversion rate, surpassing industry averages. Increased Revenue: Substantial growth in sales revenue due to effective advertising and promotions. Enhanced Reputation: Improved brand reputation through customer engagement and quality products. 𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧: Our success story on Amazon underscores the power of a holistic strategy. By optimizing listings, embracing customer feedback, and deploying targeted advertising, we not only achieved a 25% conversion rate but also strengthened our brand #amazonfba #amazonppc #amazonads #amazonadvertising #amazonseller #amazonprivatelabel #amazonwholesale #virtualassistant #freelancing #education #business

➡️ 𝐓𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 Let's break down the exact performance of one of my brands so you can see how this advertising perform. I'm going to be dissecting one of the most bizarre campaigns I've ever seen on Amazon FBA look. 𝐓𝐨𝐩-𝐭𝐢𝐞𝐫: These are the most expensive and recent consumers. Most of these clients make regular purchases. 𝐑𝐞𝐩𝐞𝐚𝐭 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬: Consumers who, throughout the past year, have placed many orders with this brand. 𝐏𝐫𝐨𝐦𝐢𝐬𝐢𝐧𝐠: Consumers who spend over average, buy infrequently, and made a recent purchase. To become a devoted client, promote purchases through marketing interaction. 𝐁𝐫𝐚𝐧𝐝 𝐜𝐚𝐫𝐭 𝐚𝐛𝐚𝐧𝐝𝐨𝐧𝐞𝐫𝐬: Consumers who, during the last ninety days, have added any products from your brand to their cart but have not yet made a purchase. 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐧𝐞𝐰 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬: Consumers who have not made a purchase from your brand in the past year but have clicked on your storefront, brand, and products or added items to their cart in the previous 90 days. 𝐇𝐢𝐠𝐡 𝐬𝐩𝐞𝐧𝐝 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬: A 5% sampling of this brand's highest-spending customers in the last 12 months 𝐀𝐭 𝐑𝐢𝐬𝐤: Consumers with varying spending levels who have neither recently nor often made purchases. One way to engage at-risk clients is by offering discounts, promotions, and other rewards. 𝐑𝐞𝐜𝐞𝐧𝐭 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬: 5% of consumers who have purchased this brand in the previous 12 months. #AmazonQ4 #SalesSuccess #MilestoneAchieved #TeamWork #CustomerSatisfaction #StrategicPlanning #InnovativeMarketing #SuccessStory #BusinessAchievements. #AmazonPPC #PPCAdvertising #AmazonAds #SponsoredProducts #AdCampaigns #PPCStrategy #AmazonMarketing #EcommerceAds #PaidSearch #AmazonFBAAds #DigitalMarketing #PPCTips #AmazonSellers #ROIinPPC #KeywordTargeting #AdSpendOptimization #AmazonSales #PPCManagement #AmazonBusiness #PPCAnalytics

◆◆Have you used Brand Tailored Promotions?◆◆ While browsing Amazon you might have seen some promotions, “Save 5%” or “Save 15%” with coupons. These aren’t just random promo codes. These are BRAND TAILORED PROMOTIONS. ◆◆What are Brand Tailored Promotions?◆◆ Brand Tailored Promotions allow brand owners to create personalized promotional campaigns that target specific customer segments, offering them tailored discounts, deals, or special offers for your past and prospective Amazon customers. ◆◆Customer Segments for Tailored Promotions◆◆ ➥Brand Followers: Customers who have clicked to follow your brand in Amazon’s store. ➥Repeat Customers: Customers who have ordered your brand’s products more than once in the last 12 months. ➥Recent Customers: The most recent 5% of customers who have purchased from your brand. ➥High Spend Customers: The highest-spending 5% of customers with your brand in the last 12 months. ➥Potential New Customers: Customers who have clicked on your brand and products or added to your cart in the last 90 days, but have not purchased in the last 12 months. ➥Cart Abandoners: Customers who have added one or more of your brand’s products to their cart in the last 3 months, but haven’t purchased yet. ◆◆Why Use Brand Tailored Promotions?◆◆ Brand Tailored Promotions have several advantages over regular promotion methods: ➥Targeted Marketing ➥Increased Conversion Rates ➥Customer Loyalty ➥Increased Visibility What are your thoughts on this? #Amazon #AmazonFBA #AmazonPPC #Advertising #CFBR #Promotions #BTP #Explore #AmazonTips

Many ecommerce brands face what I've dubbed the "Amazon problem." Whether you're a retailer, reseller, or DTC brand, Amazon is likely impacting your business in some way. Consumers are increasingly conditioned to start their product search on Amazon, relying heavily on its vast array of reviews, product selection, fast delivery and other conveniences. Furthermore, Amazon's aggressive advertising spend on platforms like Google creates a significant ripple effect, influencing the dynamics of paid search advertising across the board. This means that even if your products aren't listed on Amazon, you're in essence competing against it. The question has evolved from IF a brand should leverage Amazon to HOW Amazon fits into its broader marketing strategy. With EMARKETER projecting that Amazon will account for over 40% of total U.S. e-commerce sales this year, most ecommerce businesses will need a good answer to that question. #ecommerce #amazon #digitalmarketing

Here’s 10 reasons every brand MUST invest in their Amazon brand store: 1. Properly optimized stores should account for 10-15% of a brands revenue on the channel 2. No ads from competitors or Amazon 3. Google indexes brand stores high in the SERPs for branded searches 4. One of the main objects of Amazon Posts is to get shoppers to follow your brand store so you can use both to accelerate the flywheel 5. You can create customized landing pages, which you can’t do anywhere else on Amazon 6. You can drive traffic to your store with different ad units such as SB store spotlight ads and DSP 7. A properly optimized store has a higher average order value and units per order than the rest of the account 8. Store logos are now showing up in the search bar for branded searches and Amazon is finding more and more ways to drive traffic to stores 9. You can use your store to launch new products, which is really effective if you get a lot of traffic (we often build a section on the home page that features new products) 10. You get a trove of data from Store Insights that you can leverage to scale other parts of your Amazon business. What are other reasons you should invest in your Amazon brand store? Shout out to the Nectar team for building the awesome brand stores below If you need help taking your brand store to the next level or two, don't hesitate to reach out to us #amazonmarketing #amazonads #amazonvendor #amazonseller

🚀 Boost Your Brand Visibility on Amazon! 🚀 Are you looking to drive more traffic to your Amazon brand's storefront? 🌟 Amazon's Sponsored Brand Ads are the perfect tool in this regard! These powerful ads not only enhance visibility but also direct customers straight to your custom Amazon Storefront which showcases your entire product range resulting in increased sales. Elevate your brand's presence, attract more customers, and watch your sales soar on Amazon! 📈✨ #AmazonBrandManagement #SponsoredBrandAds #Ecommerce #DigitalMarketing #AmazonFBA #BrandVisibility #SalesGrowth #AmazonSellerTips

💎 One of the things I hear brands often remark is, “I can’t compete against factory direct brands, I’m going to stop selling on Amazon to focus on brick and mortar.” Here’s what those brands don’t realize: Amazon is not the end-game for these low priced competitors, it’s just the entry point. If you think that giving up Amazon marketshare and focusing only on brick and mortar is going to solve your margin problems, you’re wrong. Once those low-priced copycat brands take your marketshare on Amazon, they’re not going to stop. They’re coming after your brick and mortar sales too… Amazon is simply to large to ignore. 60-75% of all product searches start on the platform, including those purchased by customers in store. Walking away from Amazon isn’t the answer, it’s a potential death sentence to your brand (read as “extreme statement.”) If you want your brand to win in a 21st century market, you’ve got to have a 21st century strategy. You can’t give up your marketshare because you haven’t figured out how to achieve profitability, instead, you’ve got to focus on how to grow your brand awareness and market share by focusing on everything necessary to succeed in eCommerce today: -SKU improvement & expansion -Channel control & price parity -Improving CTR, conversion rate, average order value and lifetime customer value -Cost-effective advertising strategies, etc. Amazon is no longer simply a demand-capture platform, its the platform where you grow that demand using DSP & Streaming TV. No general ever won a battle by giving in, giving up or walking away. Instead, they won by using better strategies, to outsmart their opponents and take the ground necessary to win the war. And that’s what Amazon has become in 2024: the battleground for the ultimate success or failure of your brand. And if that’s not enough, you’re going to need an experienced team, technology and playbooks to do it. Amazon has been the arena of success as well as the mark of defeat for many, many brands. It’s up to you to decide which you want to make it for yours. Choose to fight, choose to grow, choose to win… #brandbuilding #brandsuccess

Amazon has an ever-increasing amount of listings and, whilst we have to admire the amazing marketplace effect, it means that desired products are often obscured by budget imports and paid-for advertising. That’s where the Best Sellers list emerges as a crucial tool for both consumers and brands. To effectively utilise this feature and access product listings that may otherwise stay hidden, follow these steps: 1) Select any product within the category of interest 2) Scroll down to ‘Product details’ 3) Find ‘Best Sellers Rank’ and click on the desired category This will reveal a curated list of the true top-selling products in that category without sponsored content, enabling you to make an informed purchasing decision. #DigitalShelfAnalytics #OnlineRetail #Ecommerce

NEW BLOG >>> Guide to Amazon Promotions and Deals Learn the benefits of Amazon promotions, when to run them, and all the promotion types Amazon offers. #amazon #amazonsellers #amazonfba #amazonprime

NEW BLOG >>> Guide to Amazon Promotions and Deals Learn the benefits of Amazon promotions, when to run them, and all the promotion types Amazon offers. #amazon #amazonsellers #amazonfba #amazonprime