Our latest series: 𝟖 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐁𝐨𝐥𝐝, aims to spotlight the personalities within the Vidacity ecosystem, as founders and thought leaders.
We recently had the pleasure of interviewing Jodie Monteiro, co-founder of Ferticlay, a #circulareconomy startup that transforms #foodwaste into biodegradable, reinforced clay. Read the whole interview on our website here: https://bit.ly/45Cvd2U
Here are some key takeaways from our discussion:
♻️ Innovation in Action: Ferticlay’s unique approach uses local resources and food waste to create a versatile material suitable for pottery, 3D printing, and even sustainable building. Their method not only reduces waste but also strengthens the clay by tailoring its clay recipes for strength, moldability, and safe nutrient leaching.
🤝 Community and Collaboration: Jodie emphasized the importance of community support in the sustainability sector. Ferticlay collaborates with other startups and leverages local ecosystems to drive innovation and create meaningful connections.
🌍 Social Impact: By intentionally avoiding full automation, Ferticlay provides employment opportunities for individuals with special needs, showcasing a commitment to inclusive growth. Their workshops educate the public about the potential of food waste, fostering a shift in mindset towards sustainability.
🏡 Future Goals: Looking ahead, Ferticlay aims to scale their product applications and focus on larger projects like pavilions and affordable housing. Jodie’s vision includes partnerships with organizations like Habitat for Humanity to serve underserved communities.
💡 Words of Wisdom: Jodie’s advice to aspiring sustainability advocates is to reconnect with nature. By recognizing our integral role within natural systems, we can cultivate a deeper respect and love for the environment, driving us to protect and cherish it.
Jodie’s journey with Ferticlay is a powerful reminder of the impact that #innovative, sustainable solutions can have on our world. 🌱
If you’re interested in learning more about Vidacity’s ecosystem, sustainable materials or collaborating on eco-friendly projects, make sure to follow us to stay updated!
#Sustainability #SocialImpact #GreenTech #StartupJourney