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What could possibly go wrong when you try to feed athletes croissants with artichokes and truffles? Find out in the latest UNSTUCK. #altprotein #sustainability #truffles #olympics Jennifer Woollford

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UNSTUCK 013: How Team Alt Protein could have won at the Olympics 🤔 A golden opportunity was missed because of a producer-centric mindset. Imagine if this week instead of talking about chocolate muffins (the recipe from the Olympic village bakery has gone viral on Tik Tok thanks to athlete posts), everyone was talking about a recipe that didn’t contain eggs, milk, sour cream, cream and milk chocolate, and hundreds of thousands of people across different countries were giving it a go. A consumer-centric approach could have gotten us there. 👉 Read more & subscribe https://lnkd.in/dDzaycXm #altprotein #marketing #branding #sustainability #UNSTUCK #olympics

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