Have you noticed the logos on things you buy, beyond the trademarks and product names? Certification marks, such as New Zealand Made, Rainforest Alliance and others, can tell you a lot about the product's "why" and "what" - vitally important to consumers and businesses alike. Commercial Law academic Dr Bram Van Wiele examines the contentious practice of using pseudo-certification marks on consumer products in New Zealand. Using research data, he hopes to address the issue and preserve the value of certification marks for consumers and businesses. Read his article and take a closer look at certification marks and their value to consumers and businesses.
Well done Bram! 👍
Programme Advisor @ The University of Auckland | BBA
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