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If you've been burned by influencer gifts going unposted, you’re not alone—80% of influencer gifts don’t get a return! I'll share our tactical approach to influencer seeding and gifting so that every dollar counts this Black Friday. Let’s get results! Listen here: https://bit.ly/3C3eATa #EcommerceStrategy #BlackFriday2024 #InfluencerMarketing

The future of advertising and marketing is UGC. Check out our latest article on #BlackFriday and how to take your campaigns to the next level. Black Friday: What You Need to Run Successful Influencer Campaigns https://lnkd.in/eUwr_FqK #HappyThanksgiving

Raise your hand if you've ever been "peer pressured" into buying something from an influencer. 🙋♀️ Guilty as charged! But have you ever wondered about the science behind their persuasive powers, as well as their potential pitfalls? 🤔 Dive into Stripe Theory's latest whitepaper on influencer marketing to uncover the secrets behind these captivating trends and more. https://lnkd.in/eHNNga_r

The FTC recently announced a new rule to combat fake consumer reviews and testimonials. Scott Hervey and Jessica Marlow explain how this decision will impact businesses and the influencer marketing industry in this episode of The Briefing. Find the full episode here: https://lnkd.in/g-5JXZSm #FTC #Consumerreviews #Legalpodcast #influencermarketing

Tip for brands: put more trust in influencer agencies when it comes to the creative strategy of the campaign. Trust me you will see the BEST results when you do that. #clickstalent #influencermarketingagency #influencermarketing

Welcome back to our weekly 'Did You Know?' series! This week, Discover the secret to e-commerce success with the right influencer partnerships. #InfluencerROI #SocialProof #BrandBoost #InfluencerPartnerships #EcommerceGrowth #eTrade

Who remembers the iconic "Who Wants to Be a Millionaire?" program? Initially, Airtel was the sponsor, but they dropped out—giving MTN the perfect opportunity to step in. And step in they did, without hesitation. This strategic move by MTN was a game-changer, as the brand became the face of the program for the next 10 years, creating a lasting impression that still resonates with millions today. MTN's decision to take over "Who Wants to Be a Millionaire?" resulted in unparalleled visibility and brand exposure, enabling them to dominate the Nigerian market. The show allowed MTN to engage directly with millions of Nigerians on a weekly basis, cementing its image as a brand that champions education, knowledge, and empowerment. This deepened customer engagement and built brand loyalty, with Nigerians associating MTN with life-changing opportunities. The most significant gain for MTN was the emotional connection it built with its audience, leading to a **surge in subscribers** and greater market share. This case is a powerful example of how a well-timed sponsorship can transform brand perception and drive business growth. For your brand sponsoring an event like the Magnified Influencer Awards offers the same kind of unmatched opportunity. This global platform recognizes influencers driving positive change, making it the perfect space for brands to align themselves with influence, community impact, and trendsetting personalities. Sponsorship guarantees high-level brand exposure, networking opportunities with industry leaders, and engagement with influencers who can amplify your brand to wider audiences. Don’t let your brand miss out on this opportunity to increase end of year sales Instead, make the smart move like MTN and seize the chance to position your brand at the forefront of culture and influence with a prestigious event like the Magnified Influencer Awards. It’s more than just sponsorship; it’s a strategic investment in your brand’s future. Send a Dm today Let's jist, what do you remember about "who wants to be a millionaire" For me it was the iconic Frank Edoho😀 #sponsorship #awards

Just in time for Halloween, we’re uncovering the most spine-chilling mistakes that can haunt your influencer campaigns. Ready to make sure your strategy is fear-proof? Swipe to reveal the horrors… if you dare! ⬇️ #influencermarketing #influencercollaboration #Influencermarketingagency #marketingstrategy

It’s time to start planning your Christmas campaigns 🎄 Although summer may only have just begun, brands that plan their holiday campaigns ahead of the game have a head start when the festive season rolls around. Read more about why you should lock in your influencer partners now, and streamline your Christmas strategy: https://lnkd.in/e58Xr6i8  #influencermarketing #creatoreconomy #influenceragency #christmascampaign #holidaycampaign #festivecampaign #brandmarketing