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Unleashing the Potential of Public Transport in Europe #UPPERProjectEu

One element often overlooked in EU-funded public transport initiatives is the Dissemination and Communication Plan. While the technical aspects of these projects grab the spotlight, effective communication is the key to unlocking their true potential. A robust dissemination strategy ensures that valuable findings, innovations, and lessons learned are shared with stakeholders, communities, and the broader public. It fosters transparency, engages citizens, and builds trust—essential components for successfully implementing any public transport initiative. We approached this task with utmost seriousness from day one, successfully establishing our project as a strong brand through the consistent application of visual identity and supporting materials. The Deliverable 'Plan for communication, dissemination, and exploitation activities', written by WP8 Task leader Eurocities, summarizes the vision, strategy, and plan on how to communicate about and around the project, establishing guidelines for the content and format of communications with various stakeholder groups, channels of communication, and other key groups and platforms to engage. Unsung Heroes of Communication, in UPPER Project EU we treasure your daily contribution and could not agree more with CINEA's Communication Adviser Nikki Johnston's wise words ''Communication is key for transparency, awareness, credibility" Please find the complete deliverable enclosed CIVITAS Initiative NetZeroCitiesEU CINEA - European Climate, Infrastructure and Environment Executive Agency Yannick Bousse European Commission Francesco Iacorossi Mircea Florin Steriu Peter Staelens Andrew Kennedy Alex Godson #UpperProjecEU 🇪🇺

Clive Hinchcliffe ACIRO

Experienced Sustainable Mobility Specialist

1mo

Fully agree spreading the word about projects is all part of a project.

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