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Urquhart (Urko) Wood Urquhart (Urko) Wood is an Influencer

Unlock growth by revealing hidden customer needs to drive innovation and competitive advantage | JTBD Expert

Most companies don’t lack ideas or creativity; they lack focus. They lack clarity about where the market is under-served. Did you know that people can tell us what they want if we ask them what they want to accomplish rather than asking them for product specifications? If you're in Central Ohio, come join us on May 2 to see how any company can reveal what customers want in a format that is ideal for new value creation. #innovationmanagement #newproductdevelopment #growthstrategy #competitiveadvantage #differentiation

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