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Urquhart (Urko) Wood Urquhart (Urko) Wood is an Influencer

Unlock growth by revealing hidden customer needs to drive innovation and competitive advantage | JTBD Expert

Most companies don’t lack ideas or creativity; they lack focus. They lack clarity about where the market is under-served. What if you could identify and rank your target customers’ unmet needs with precision and statistical validity - would that help? Come join us to see how virtually any company can gain greater clarity about what customers want and how this changes the game.

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