UX Research-Strategy’s Post

Surveys One of the most common quantitative methods used by UX researchers is a survey. A survey is a method of collecting self-reported data from those who receive the survey. There are a number of benefits of conducting a survey to gather insights: -Statistical significance -Easy to distribute and gather data -Asynchronous data collection -Cost-effective -Collect a broad range of data #uxd #uxmethod #methodmonday #ux101 #cx #ux #uxdesign #uxrs #designresearch #designstrategy #uxresearchandstrategy #uxmethodmonday #userexperience #uxresearch #userresearch #uxlearning #uxprocess #uxinspiration #designinspiration #uxresearcher #creativethinking

Survey A survey is still a very common method to gather quantitative information. A survey is a method of collecting self-reported data from those who receive the survey. There are a few of downsides of conducting a survey to gather insights: -Poorly written questions -May not get accurate, honest answers -You will not learn the "why" behind their answers -Low response rate -Answer options may be interpreted differently, thus causing inaccurate responses #uxd #uxmethod #methodmonday #ux101 #cx #ux #uxdesign #uxrs #designresearch #designstrategy #uxresearchandstrategy #uxmethodmonday #userexperience #uxresearch #userresearch #uxlearning #uxprocess #uxinspiration #designinspiration #uxresearcher #creativethinking

Survey A survey is still a very common method to gather quantitative information. A survey is a method of collecting self-reported data from those who receive the survey. There are a few of downsides of conducting a survey to gather insights: -Poorly written questions -May not get accurate, honest answers -You will not learn the "why" behind their answers -Low response rate -Answer options may be interpreted differently, thus causing inaccurate responses #uxd #uxmethod #methodmonday #ux101 #cx #ux #uxdesign #uxrs #designresearch #designstrategy #uxresearchandstrategy #uxmethodmonday #userexperience #uxresearch #userresearch #uxlearning #uxprocess #uxinspiration #designinspiration #uxresearcher #creativethinking

By their very nature, heuristic shortcuts will produce biases. — Daniel Kahneman, Nobel Prize-winning economist #uxd #quote #uxquote #ux101 #cx #ux #uxdesign #uxrs #designresearch #designstrategy #uxresearchandstrategy #userexperience #uxresearch #userresearch #uxlearning #uxprocess #uxinspiration #designinspiration #uxresearcher #creativethinking

Secondary Research Sometimes you do not have the time or resources to conduct UX research yourself. This is when you can tap into Secondary Research, which is using existing data to learn more. Some sources for secondary research include: -Articles and stories -Whitepapers -Books -Research from other companies -Market research -Academic papers -Case studies #uxd #uxmethod #methodmonday #ux101 #cx #ux #uxdesign #uxrs #designresearch #designstrategy #uxresearchandstrategy #uxmethodmonday #userexperience #uxresearch #userresearch #uxlearning #uxprocess #uxinspiration #designinspiration #uxresearcher #creativethinking

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Secondary Research Sometimes you do not have the time or resources to conduct UX research yourself. This is when you can tap into Secondary Research, which is using existing data to learn more. Some sources for secondary research include: -Articles and stories -Whitepapers -Books -Research from other companies -Market research -Academic papers -Case studies #uxd #uxmethod #methodmonday #ux101 #cx #ux #uxdesign #uxrs #designresearch #designstrategy #uxresearchandstrategy #uxmethodmonday #userexperience #uxresearch #userresearch #uxlearning #uxprocess #uxinspiration #designinspiration #uxresearcher #creativethinking

Check out the insights shared by Jamie Yoo in her most recent article here: https://lnkd.in/dmKdZSPq Partner with us at UXReactor to unlock the full potential of customer journey maps and transform your customer insights into actionable strategies for success! Contact us to collaborate or share feedback. #Customer #JourneyMap #UXReactor #UXDesign #Business #BusinessAdvice #UX #UserCentric

By their very nature, heuristic shortcuts will produce biases. — Daniel Kahneman, Nobel Prize-winning economist #uxd #quote #uxquote #ux101 #cx #ux #uxdesign #uxrs #designresearch #designstrategy #uxresearchandstrategy #userexperience #uxresearch #userresearch #uxlearning #uxprocess #uxinspiration #designinspiration #uxresearcher #creativethinking

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