Vendr’s Post

Maximizing Co-Sell Opportunities with AWS? - Did you know? Starting January 2025, Amazon Web Services (AWS) are providing more resources to prioritize co-selling with a broader set of partners. The co-sell benefit is being expanded to all ISV Accelerate Partners, including eligible start-ups. Whether it's supported by MDF, or you are funding this yourself, Purechannels can help with your hyper-scaler Joint GTM. It's what we do! According to Canalys research, partners experienced higher average revenue growth, close rates and bigger deals as a result of co-sell motions! Give us a call before the end of the year or PM me, our CEO Glenn or our Creative Director Daren for more info on any of this! Getting my Drake meme usage in before the EOY. #cosell #JointGTM #GTM #B2BMarketing #Partnerships

Not much time left before top industry experts come together to help you craft a comprehensive co-sell strategy that aligns your sales, partnership, and AWS teams. 🔑 Join our exclusive webinar to learn how leading ISVs on AWS Marketplace excel in co-selling. Gain valuable insights from a top-tier panel featuring MaSonya Scott (Amazon Web Services (AWS)), Eleanor Dorfman (Retool), and Laura Ripans (Datadog). Don't miss out – https://hubs.ly/Q02N3-VJ0

#GrowthMarketingSummit In this final clip from Ankur Srivastava - he explains what the AWS marketplace buyer's journey is and how it differs from the current buyer's journey. If you have a product and you're not utilizing AWS marketplace - definitely watch the full clip. #BuyerJourney #AWSMarketplace #ISV

SaaS deals, especially enterprise ones, can be very slow to close even after a commitment to proceed. Ankur Srivastava describes how the Amazon Web Services (AWS) Marketplace revolutionizes deal velocity, solution integration, and customer success. Marketers have a hand in helping prospects and clients understand the benefits. It's an excellent ecosystem case study pioneered by the cloud services leader.

Exciting news for those following developments in the SaaS landscape! Our latest blog post delves into the recent announcement from Amazon regarding significant price increases for their basic tier of the Cognito authentication service, which has seen a dramatic tripling of costs. Explore the implications of this pricing change for businesses relying on Cognito, and discover strategies to navigate these changes in the evolving marketplace. Read the full analysis here: https://ift.tt/qr5t920.

👋 Say hello to Buy with AWS, our latest feature powered by Amazon Web Services (AWS) Marketplace! What does this mean for you? ⚡Make your G2 Profile a sales powerhouse ⚡Accelerate sales with one-click access to purchase  ⚡Scale product transactions effortlessly on AWS This is more than an integration—it’s a way to drive value, both for your buyers & your business. Ready to get started? Learn more at the 🔗 below.

Steven is back with another episode of 'Straight Talk', diving into Ruby Borno's paradigm-shifting keynote at AWS re:Invent. AWS Marketplace's new innovation allows partners to embed marketplace access directly on their websites - letting customers execute transactions while staying on partner platforms and maintaining AWS consolidated billing across five currencies. With three of Salesforce's top 10 quarterly deals flowing through AWS Marketplace, Steven explores how this accessibility could reshape channel dynamics and traditional TSD relationships. Tune in to hear his insights on these marketplace innovations and what this means for the future of tech procurement. #AWS #reInvent #TechInnovation #StraightTalk #Marketplace #MicrosoftTeams #TeamsCalling #ChannelDisruption #Ecosystem #Innovation #Procurement #UCaaS #CCaaS

Last year 43% of AWS Marketplace vendors reported >$1 million in revenue from co-sell. 13% reported >$10 million! In 2025, G2's "Buy with AWS" option will make this cloud co-sell motion even easier. If AWS Marketplace is part of your 2025 GTM plan, we should talk (...we help with Private Offer too!)

🎥 Wow, it's a one-two punch! Yesterday I also had the pleasure of chatting with Chris Grusz, Managing Director of Technology Partners for Amazon Web Services (AWS), at the AWS Marketplace Seller Conference in Bellevue! I said Chris is "an icon at AWS" and he certainly is that and lived up to it in our conversation. 💪 The energy at Sellers Conference has been incredible, and Chris described it perfectly as a “homecoming” for partners and teams who have built strong, long-term relationships over the years. If you missed it this year, make sure it's on your calendar for 2025! A few key takeaways from our conversation: 🔹 Tailored Content for Diverse Audiences: This is the 4th year for the AWS Marketplace Seller Conference and Chris highlighted how the event’s content has evolved over the years. This year sessions are designed for different audiences—from marketplace operators to co-sell experts, developers, and product managers. It's been a great way for partner leaders to connect with each other and get hands-on learning in person. 🔹 Technology Partnerships and ISV Growth: Chris talked about AWS’s commitment to helping ISVs grow through product-led initiatives and co-selling. AWS Marketplace is focused on enabling partners to discover new business opportunities, automate processes, and drive more revenue through private offers and streamlined transactions. 🔹 API-Driven Marketplace Innovation: Chris discussed the transformation of AWS Marketplace from a website into an API-driven platform that allows partners to operate at scale. By integrating these APIs into partners’ CRM and billing systems, AWS is enabling greater automation and seamless workflows across the marketplace. 🔹 WorkSpan Partnership: It was great to hear Chris' thoughts on WorkSpan’s partnership and the key role we play in scaling AWS Marketplace. He shared how WorkSpan has been a pioneer in AWS integrations and helping partners onboard and co-sell more efficiently. Chris thank you for taking the time to share your insights and for your leadership at AWS! #AWSMarketplace #TechPartnerships #CloudInnovation #B2BTech #PartnerEcosystem #WorkSpan Matt Yanchyshyn, Ruba Borno, Rachel Skaff, Mona Chadha, Josh Greene, Christopher Sullivan, Christopher Niederman, Carol Potts, Alayna Broderson, Andy Perkins, Ayuma Sangale, MBA, Alan Braun, Elijah Tramble, Andrew Furner, Josh Deese, Eamonn Colman, MaSonya Scott, Abhishek Lahoti, Karthik Balakrishnan, Niraj Nath, Julia Chen, Amit Sinha, Mayank Singh Bawa, Puneet Mittal, Kijoon Lee, Nirav Desai, Mahesh Chaudhari, Sam Gong

I loved this year's annual pitch deck from Benedict Evans ! We are actually seeing early adopters in our industry partnering with us and our partners Amazon Web Services (AWS) to automate workflows . Think Software as a Service. Take a look here . What's really cool is that the use cases do cross industries, but it's not easy applying them in these complex verticals ! https://lnkd.in/geFwg8Rr