Veridooh’s Post

Despite delays, the cookieless future is still on the horizon. But what does this mean for marketers? We can't help but agree with Emily Alcorn from Talon in a recent article for Campaign UK: OOH is leading the way, as clever planning and data is empowering brands to deliver the right creative, to the right audiences, at the right time. They're doing this through: --> first-party data --> geographic relevancy --> demographic insight --> Tactical digital OOH inventory --> programmatic DOOH media buying Creating smarter, data-backed and innovative channel planning and measurement. Not bad for the world's oldest form of advertising. In a cookieless world, OOH is looking more appetising than ever 🍪 Read the full article here: https://lnkd.in/eFBjQyiF #media #OOH #advertising #cookies

Out of Home Advertising: Leading the way in a cookieless future

Out of Home Advertising: Leading the way in a cookieless future

campaignlive.co.uk

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