Vicky's Brand Lab’s Post

Last Sunday, I binged the final season of "Monk" on Netflix. As much I loved the characters and the story line, I also enjoyed the theme song "Its a Jungle out there" by Randy Newman. I got curious, did the release of "Monk" on Netflix surged the search "Randy Newman" on Google. Here is my key findings on the trends over time, The chart shows a trend of declining interest in the search term "Randy Newman" from 2004 to 2024, with notable spikes in certain years. These spikes can be attributed to significant events related to Randy Newman's career. 2006: A noticeable spike likely coincides with his involvement in major projects(Cars, Monster, Inc., Toy story 3). He was nominated for Best original songs and won two. 2010: A spike is observed around the time he won an Academy Award for Best Original Song for "We Belong Together" from "Toy Story 3" (Classic FM). 2020: There were multiple events that likely contributed to increased searches: 1. Newman was nominated for the Oscars for his work on "Marriage Story" and "Toy Story 4" (Randy Newman). He performed his song from "Toy Story 4" at the Oscars (Classic FM). 2. Newman released a humorous song titled "Stay Away" to encourage social distancing during the COVID-19 pandemic (Randy Newman). 3. Release of "Monk" on Netflix 2022: Another significant spike occurs, which corresponds to Newman postponing his European tour due to a broken neck (The Independent) As a data analyst, enhancing visualizations with contextual information can significantly enrich their meaning and relevance. Mentioning specific events that coincide with spikes in search interest helps viewers understand why certain periods saw increased interest. So, going back to the initial question, The release of "Monk" on Netflix coincided with a spike in searches for Randy Newman in 2020. While it's challenging to definitively attribute the entire spike to "Monk," it likely contributed to the increased interest in Randy Newman during that period. The spike in 2020 also encompassed other events like Newman's Oscar nominations, his performance at the Oscars, and his COVID-19 related song release, all of which collectively boosted his online presence and search activity. Therefore, while "Monk" may have played a part, it was one of several factors contributing to the surge in searches for Randy Newman in 2020. #dataanalysis #netflix #excel #datavisualization #datascience

Ever spent ages scrolling Netflix, searching for something to watch? Me too. And here’s the thing - we’re all picky. We don’t hit “play” unless something grabs us right away, fits our taste, and promises a good payoff. Social media is no different. Right now, people are scrolling through their feeds, just like they do on Netflix. They’re looking for content that hooks them instantly. If your post doesn’t, they’ll scroll right past you. So, how do you pass the Netflix test? Here’s how you can make sure your content stands out: ➡️ Know your audience. Netflix doesn’t show horror movie trailers to rom-com lovers. Your content should be just as targeted. Who are you really speaking to? Make sure your message resonates with the right people. ➡️ Hook them fast. Your first sentence is like a movie trailer. If you don’t grab them immediately, they’ll move on - just like skipping a movie after the first 10 seconds. ➡️ Keep it clear. Ever watched a trailer and still had no idea what the movie was about? Don’t let that be your content. Be clear about what you’re offering and why your audience should care. Your content doesn’t need to appeal to everyone, but it does need to grab the right people and keep them hooked. Does your content pass the Netflix test? Let me know in the comments - how do you keep your audience hooked? --- PS: I’m hosting a free challenge next week to help you get more visibility and engagement. Interested? Drop me a DM or comment below, and I’ll send you the details!

I'M currently watching a very interesting Netflix Series titled "BROOKLYN NINE NINE". Whenever I'm stressed, I just go there straight up! It makes me laugh. But that's not the essence of this post. Just this morning, I tried to remember how I choose the movies to watch and you wouldn't believe that I've a pattern.😅 I've only ever randomly picked movies to watch twice. All the other times, I either get recommendations from people I know, or from NETFLIX'S social media pages. Emphasis on "NETFLIX'S SOCIAL MEDIA PAGES". ____________________________ Looking for the lessons?? Okay! 1. Netflix's pages are filled with clips from different movies. They're giving us a taste of what's in store for us on their app/website. In other words, they're saying "taste this. If you like it, you know where to find the full package". Inculcate that into your own business. Give your audience a taste of what you're really made of and make sure they like it. They'll come begging you for more. Just like I did with Netflix. I only started watching Netflix Late last year, I saw a short clip from a movie on their Facebook page and I downloaded Netflix and subscribed just so I could watch that movie.😅 2. Remember when I said people recommended some movies to me as well? That's because the movies were 10/10. If a movie isn't interesting, do you think anybody would talk about it? I doubt! So, make sure whatever product or service you're offering is 10/10 so that your current customers/clients can recommend you to others. 3. Netflix doesn't just post any kind of content on their socials. They post content that their Audience can relate to and resonate with. So, the content you should put out should be relevant to your audience. 4. Netflix's content are actionable. After watching any short clip, they always refer us to go to the Netflix app or website to watch the full movie! That's their call to action. Your content should always have a call to action telling them what next to do after consuming. I hope this helps. If you'd like to learn how to create relevant and actionable content, follow me Matilda Ekwo for more. I'm rooting for you💜💜 #salesandcontentmarketing #salesage #SellWithoutSelling

Want to keep your audience hooked? Learn from Netflix! 🎬 Picture this: you sit down with a bag of popcorn, ready for a quick watch. Three hours later, you’re still binging because Netflix knows exactly what you want (even when you don't). 🍿 What’s their secret sauce? It’s not magic – it’s personalization! Netflix doesn’t just recommend any random show. Oh no, they study your every scroll, click, and binge session. But how can you get your audience to binge on YOUR content like they do with Netflix? Here’s how to apply Netflix’s magic to your brand: 1️⃣ Know Your Audience: Just like Netflix uses data, know your customer’s needs, preferences, and pain points. When your audience feels understood, they’ll keep coming back! 2️⃣ Keep It Consistent Netflix churns out fresh content. You should too! Consistent, relevant posts keep your audience coming back for more. 3️⃣ Create Anticipation Teasers, behind-the-scenes, and sneak peeks. Netflix builds hype – why shouldn’t you? 4️⃣ Engage Actively Netflix uses user data to recommend what you’ll love. You? Always engage with your audience – make them feel seen and heard. And that's it 🥂 Keep the grind going 💪😤 Have a Nice Productive Monday! Need help with creating content that gets your audience hooked? I'm just a DM away ;) P.S. This is your sign to Watch FRIENDS because it won't be available on Netflix after 31st October ❤️🩹

Hide/Not Interested" Option on Netflix ( This feature shouldn't be delayed further) One of my hobbies is spotting added features products/ brands can infuse and this is what i came up with for Netflix, feel free to share your ideas 😊 I propose that Netflix introduces a "Hide/Not Interested" feature, allowing users to long-press on a movie or TV show and select "Not Interested" to hide it from their recommendations.Its high time users get to choose what they want and want they do not want. This feature would: 1. Allow users to remove unwanted content from recommendations 2. Provide an option to hide movies or shows that don't align with their interests. 3. Offer a way to refine recommendations by indicating disinterest in specific genres, topics, or themes even before watching *Implementation Suggestions:* 1. Long-press on a movie or TV show to access a menu with a "Not Interested" option. 2. Once selected, the content will be hidden from the user's recommendations. 3. After a set period (e.g., six months), netflix can send a reminder to the user to reevaluate their interest in the hidden content,this way if it was just temporary for the user he/she can get a chance back at updating the choice made 4. Consider adding a "Why not interested?" feedback option to help Netflix improve its recommendation algorithm. This feature would enhance user experience, reduce frustration, and allow for more personalized recommendations which is very important

How to measure KPIs for new features This afternoon i was reading through Substack and found this wonderful piece about how they built the autoplay feature on Netflix to make it more addictive and it struck me to write a bit about how to measure KPIs. I am a super big fan of the autoplay feature because it allows me to watch the next episode of a movie without even pressing any button from my remote. KPIs are key performance indicators you can use to measure the success of your product, it's very important to measure the KPIs of any given feature to know if that feature was a success or a failure To measure the KPIs of a particular feature you need to understand 👉 What are the business goals of this feature 👉 What does the user want to achieve in this 👉 How do we measure it 👉 What are the success metrics like Each of these things has its definitions and it depends on what you are trying to do, to do this you have to test with users a lot to understand how they are using it and also observe their approach. let's take a look at the autoplay feature Netflix built and use it to answer these questions 👉 What are the business goals of this feature Netflix wants the user to stay longer watching a series to improve the amount of time spent on the platform and make the platform more addictive 👉 What does the user want to achieve Users wanted to be able to watch an episode and if at the end of that episode, there is a scene that was cut off and put to the next, they wanted to be able to see that scene immediately in the next so it looks like as if they are watching a full clip in one without breaks 👉 How do we measure it They measured this KPi against the number of hours watched so far by a user and if a user still watches more after the previous episode, for this to happen, they needed to test the ideal number of seconds it takes to move from one episode to another and found out that people watched more with shorter countdown of 5 seconds 👉 What do success metrics look like The success metrics mean more hours watched on Netflix which makes Netflix really additive and in turn improves the number of subscribers. To read more of this, Don't forget to subscribe to indieniche newsletter to learn more product tips, Subscribe at https://lnkd.in/earKSNiN How do you measure the KPIs of your product features, I'd love to hear in the comments

Netflix changes the thumbnails to grab users' attention. You must have noticed the different thumbnails of the same movies or shows when you open Netflix. But why does it do this? The short answer is: Increase CTR (click-through rate). Now, deciding to show a thumbnail to users is a very strenuous job. As per Netflix’s consumer research, a user only spends 1.8 seconds looking at a thumbnail. And if you look at the 1-hour episode of Stranger Things, there are 86,400 frames (24 frames per second) to use as a thumbnail. Showing the perfectly tailored thumbnail is a major challenge. To tackle this challenge, Netflix uses different algorithm models to select the best thumbnails. One of the popular models is Aesthetic Visual Analysis (AVA). AVA looks through the movies or shows to pick up the best frames as thumbnails. For example, if you have recently watched an episode of Money Heist, the thumbnail for Mirage would have an image of Álvaro Morte (The Professor). Moreover, the thumbnails change based on your content preferences. The thumbnail might feature an exciting or intense moment if you like watching action movies. The principle that Netflix is applying by constantly changing the thumbnail images is called the "Novelty Effect” It's a cognitive bias where new things tend to capture human attention and interest more effectively than familiar things. Netflix is leveraging the Novelty Effect to re-engage viewers and make their library look freshly updated with new "clickable" options. Learned something new? Follow Devansh for more interesting content! #netflix #business #userexperience

I found a gap on Netflix and built a feature for it. A few months ago, my friend told me she finally wanted to start watching Korean drama series (Kdrama), and she asked me to recommend some of my favorite shows on Netflix. I realized I could only share one at a time when I tried to share. I managed to share up to 5, but I got tired and bored doing the same thing repeatedly, and I still had about five more to go! I got fed up and told her to watch those for now and return later when she’s done. I was frustrated and kept asking myself, “With music, you can create a playlist, add your favorite songs per genre if you like, and share with friends. You can share up to 100 songs at once! Why can’t I group all my favorite Kdrama series in a folder and share them at once?” This need automatically became my capstone project for my Product management course. I noticed that finding the perfect movie or show to watch on Netflix can be overwhelming due to its vast content library. This leads to endless scrolling and a passive viewing experience for users. Movie recommendations from friends and family might solve the problem mentioned above. However, the recommendation process can be challenging as users can only share one movie/show at a time on the Netflix platform. I conducted some interviews and discovered that other users face the same problem. I suggested a Netflix playlist that works like a music playlist. A playlist that allows you to group all your favorite movies and shows per genre, like comedy, drama, documentary, and the like, and share with family and friends who are also Netflix users. With the Netflix playlist feature, You no longer have to search for that perfect movie. Someone has already done that, watched it, and can’t wait to share it with you! Check out the proposal slide here for more details: https://lnkd.in/dFN8DbHk What do you think about this feature? Please share your thoughts in the comment section. I’d love to hear from you. 🤗

I cancelled my Netflix subscription in Feb 2024. I liked Netflix. The content is good.  I used to spend ~60 minutes daily watching Netflix. I wanted to try using this time differently. Since cancelling Netflix, here is how I have used those (extra) 60 minutes: 1️⃣ Watching Interviews on YouTube (~30 mins). ▶️ I like learning from others’ experiences. I also watch other informative videos that interest me: financial independence, startups, etc. 2️⃣ Reading (~15 mins). 📖 I always wanted more time to read. So here it was, adding 15 minutes towards it. 3️⃣ Writing (~15 mins). ✍️ Consistency in writing is essential. Since I started writing regularly, I knew I had to carve out more time for it. 4️⃣ Getting a daily win (0 mins). 🌟 I got this one for free, with no extra time spent. Feeding yourself useful information that you can apply in real life feels empowering, and putting your writing out in the world feels fulfilling. I think my experiment of reallocating 60 minutes daily went okay. Making this decision back in February 2024 required some willpower. Now, in May, continuing with my decision feels like a habit. If you could reallocate 60 minutes daily, where would you spend it?

You turn on Netflix, and 500 shows and movies stare back at you. You spend an hour scrolling, trying to decide what to watch. Overwhelmed by choices, you end up choosing nothing. Frustrating, right? Decision fatigue is real. And it’s killing conversions for creators selling products online. 1. Too many offers. 2. Too many choices. One of the first things I check when creators report low conversions?  → Their link in bio. It’s almost 2025, yet I meet many creators who still complain about low conversions… All while their Linktree has 10+ links. → Easy mental overload. When potential buyers see a long list of CTAs, they scroll past and move on. As too many options lead to no action. Here’s what you can try instead: → One funnel for one clear offer Give people a focused, clear pathway that leads them to your main offer. That’s it. No need to overcomplicate it. Because as long as you give people too many choices, your conversions will suffer. Simplify the path, and make it clear where you want them to go. Peace out ✌️ ——— P.S. I’ll be doing some funnel audits in November! → So if you’re a coach or creator and would like me to look into your funnel and give you actionable feedback, let me know! Follow me Janis Mjartans for more insights & breakdowns!