Payal Rathore’s Post

Ever spent ages scrolling Netflix, searching for something to watch? Me too. And here’s the thing - we’re all picky. We don’t hit “play” unless something grabs us right away, fits our taste, and promises a good payoff. Social media is no different. Right now, people are scrolling through their feeds, just like they do on Netflix. They’re looking for content that hooks them instantly. If your post doesn’t, they’ll scroll right past you. So, how do you pass the Netflix test? Here’s how you can make sure your content stands out: ➡️ Know your audience. Netflix doesn’t show horror movie trailers to rom-com lovers. Your content should be just as targeted. Who are you really speaking to? Make sure your message resonates with the right people. ➡️ Hook them fast. Your first sentence is like a movie trailer. If you don’t grab them immediately, they’ll move on - just like skipping a movie after the first 10 seconds. ➡️ Keep it clear. Ever watched a trailer and still had no idea what the movie was about? Don’t let that be your content. Be clear about what you’re offering and why your audience should care. Your content doesn’t need to appeal to everyone, but it does need to grab the right people and keep them hooked. Does your content pass the Netflix test? Let me know in the comments - how do you keep your audience hooked? --- PS: I’m hosting a free challenge next week to help you get more visibility and engagement. Interested? Drop me a DM or comment below, and I’ll send you the details!

🎬 Netflix’s Genius: Why They Make It Hard for You to Choose a Movie 🔍 Ever wondered why you spend more time browsing on Netflix than actually watching something? 🤔 What if I told you it’s all part of their strategy—designed to keep you hooked and loyal? Let’s break down the Netflix Paradox and how they use psychology to win. Key Insights & Strategy Breakdown: 1️⃣ 1000+ Titles in Year 1 In its early days, Netflix offered more than 1,000 movies within a year of launching. But users didn’t explore it all—they skipped between new releases and suggestions. Realizing this, Netflix evolved their strategy to keep you browsing. 2️⃣ 15-20 Minutes of Scrolling Today, an average Netflix user spends 15-20 minutes just searching for something to watch. That’s intentional! They use Hick’s Law (the more choices, the longer to decide) to delay your decision, driving higher engagement with the platform. 3️⃣ Leveraging the Choice Paradox The more options, the harder it is to choose—but Netflix turns this dilemma into a benefit. They know decision fatigue leads to user frustration. So when Netflix finally offers a personalized, curated list based on your viewing history, you feel relief—like Netflix is solving your problem. Genius, right? 4️⃣ Curated Lists & FOMO Netflix isn’t just a content provider—it’s an experience. They want you to feel like there’s always something more. By showing you what others are watching, trending shows, and creating FOMO (fear of missing out), Netflix keeps you coming back for more. 5️⃣ The 50% Increase in User Engagement According to Netflix’s product team, users engage 50% more with the platform due to curated lists, targeted recommendations, and the infamous shuffle mode. These tactics keep users invested without feeling overwhelmed by choice. 6️⃣ Zeigarnik Effect in Play Ever find it hard to stop watching a series? Netflix uses the Zeigarnik effect, where unfinished tasks stay in your mind. They leave you wanting more—so you finish that show, episode after episode. The Takeaway: Netflix uses psychological triggers like decision fatigue and the choice paradox to keep you on their platform longer, building a more loyal user base. The lesson for marketers? Don’t just offer choices—create an experience where users feel rewarded for their effort. Netflix doesn’t just give you content—they build anticipation, create tension, and then deliver a perfectly timed solution. How can you apply this in your business? Make the customer journey engaging from start to finish. 👋 I’m Vicky from The Brand Tales. Follow us to uncover more business strategies that will keep your audience engaged and your brand top-of-mind. 🚀 #Netflix #Strategy #UserEngagement #MarketingPsychology #BusinessGrowth #TheBrandTales #FOMO #ZeigarnikEffect #DigitalMarketing

→21.5 million paid subscribers in 2011. →158 million by 2019. →9 million more in just the first quarter of 2024. ———————————————————— "This post is my favourite. Why? 3 is my lucky no. & It's the 3rd episode of the series: ""What helps one stand out in CX? "" And, I'm talking about everyone's favourite — Netflix Netflix has just skyrocketed it's growth. And their only focus point??— Personalised 'CX'. 📍Suggestions: →See your viewing habits and suggest content that matches. →It's like: They know what you'll love before you do. 📍Onboarding: →Provides a free trial and the option to cancel anytime. →But, only 2% of users cancel each month- Netflix knows exactly how to keep them hooked. 📍Social presence: →They build communities on platforms like Instagram and Twitter. →In short, they create hype in addition to shows. So, one thing is clear:- Make your customers feel understood, offer them an experience they can’t resist, and they’ll stay with you. Agree? #CustomerExperience #NetflixGrowth #PersonalizationWorks #CXMatters"""

Last Sunday, I binged the final season of "Monk" on Netflix. As much I loved the characters and the story line, I also enjoyed the theme song "Its a Jungle out there" by Randy Newman. I got curious, did the release of "Monk" on Netflix surged the search "Randy Newman" on Google. Here is my key findings on the trends over time, The chart shows a trend of declining interest in the search term "Randy Newman" from 2004 to 2024, with notable spikes in certain years. These spikes can be attributed to significant events related to Randy Newman's career. 2006: A noticeable spike likely coincides with his involvement in major projects(Cars, Monster, Inc., Toy story 3). He was nominated for Best original songs and won two. 2010: A spike is observed around the time he won an Academy Award for Best Original Song for "We Belong Together" from "Toy Story 3" (Classic FM). 2020: There were multiple events that likely contributed to increased searches: 1. Newman was nominated for the Oscars for his work on "Marriage Story" and "Toy Story 4" (Randy Newman). He performed his song from "Toy Story 4" at the Oscars (Classic FM). 2. Newman released a humorous song titled "Stay Away" to encourage social distancing during the COVID-19 pandemic (Randy Newman). 3. Release of "Monk" on Netflix 2022: Another significant spike occurs, which corresponds to Newman postponing his European tour due to a broken neck (The Independent) As a data analyst, enhancing visualizations with contextual information can significantly enrich their meaning and relevance. Mentioning specific events that coincide with spikes in search interest helps viewers understand why certain periods saw increased interest. So, going back to the initial question, The release of "Monk" on Netflix coincided with a spike in searches for Randy Newman in 2020. While it's challenging to definitively attribute the entire spike to "Monk," it likely contributed to the increased interest in Randy Newman during that period. The spike in 2020 also encompassed other events like Newman's Oscar nominations, his performance at the Oscars, and his COVID-19 related song release, all of which collectively boosted his online presence and search activity. Therefore, while "Monk" may have played a part, it was one of several factors contributing to the surge in searches for Randy Newman in 2020. #dataanalysis #netflix #excel #datavisualization #datascience

🚀 Netflix’s New “Moments” Feature: The Next Big Thing in Social Media? 🚀 The upside to clip sharing is clear: it can significantly boost a show's viewership. #Suits is a prime example—despite ending five years ago, it became 2023’s most-streamed show, largely driven by fans sharing clips on social media. Netflix has noticed this trend and is rolling out a new feature called Moments. Now, users can bookmark, rewatch, and share standout scenes from Netflix's catalog directly to social media. This feature, available now on iPhones (with Android coming soon), makes it easier than ever for fans to relive and share the iconic moments they love. 📱 Why is this genius? Netflix is transforming the typically solitary experience of watching TV into a social event, empowering fans to share memorable clips. It’s a big win for engagement and brand loyalty! Imagine it as a digital campfire 🔥 where we share those “must-watch moments,” bringing people closer together. With its market cap at an all-time high, Wall Street and Hollywood agree that Netflix has “won” the streaming wars. But some analysts believe the company might be overvalued, questioning if password-sharing crackdowns and the new “Moments” feature alone will sustain growth. Without fresh revenue streams, Netflix could eventually resemble a mature media company rather than a category-dominating tech giant. Projected to reach nearly $9 billion in net income this year, Netflix’s valuation remains high—similar to Amazon’s—while traditional media companies like Comcast trade at about half that value. 🎬 Could this new feature be the growth boost Netflix needs? Or will its success plateau as some predict? Let’s discuss! #Netflix #Innovation #DigitalTransformation #ContentStrategy

🧠 Netflix has 260M subscribers, but they're also locked in fierce competition with platforms like AppleTV and Disney+. Here's how Netflix uses psychology and behavioral science to keep its edge👇 -- // The Netflix Paradox: Netflix operates under a marketing paradox: They need to have lots of titles to get people interested in subscribing (50k at last count) but to keep subscribers, Netflix has to get them to choose and stream content. And because an overwhelming number of options make it nearly impossible to commit to one title, Netflix has to show FEWER titles to get customers streaming. Here are a few ways Netflix uses psychology and behavioral science to make it easier for users to make a choice - knowingly or not: ✅ Make it risk-free to find a new show with Social Proof: People love to follow the crowd, and Netflix’s Trending Now category help them quickly find the next Squid Game, before it gets too mainstream. ✅ Make sure users are on top of trends with the Top Ten Effect: Our brains love Top Ten lists because it makes information easy to understand and act on. Netflix’s Top Ten helps users quickly find the shows that other people love (and have been pre-approved by the crowd). ✅ Create a personalized experience with the Cocktail Party Effect: People can't get enough personalized information (as long as it's not creepy). Netflix’s unique personalization algorithm is a huge competitive advantage compared to other streaming services (for now). -- ❤️ Found this interesting? Please like or share this post so it's easier for others to find.

I didn't write this with my mind based on previous knowledge... But I do 25 minutes of research to write this... Firstly, my mind counted the factual posts on LinkedIn within 2-3 days... Those upgrade my profile expressions... That was quite a good outcome for me... So I decided today to post content that is based on real-time research and has taken more time to create than my previous posts... I hope this will also bring good results for impression and engagement. Ad copy for audience to subscribe to Netflix: Here you Gooo.... ------------------------------------------------------------------- Ad Copy: This is something for everyone When your friends cancel your weekend plan Or not going for a great celebration under the wide sky Clouds are becoming naughty there… Or heartily want to move with friends But the temperature is 45Celcius… Will you go…? Leave these on time… But now is the time to creep out with your pet At home Netflix provides unlimited shows and series of your choice That you love at each scene… kids pace is ready to be coded with the Parents' subscription passcode Send your kids with Family friend shows And let cheer them with their favorite characters AA AAA Can money be compared to real enjoyment Then it provides you with tech-savvy and pocket-friendly packages It’s never asking more from your pocket than it offers It demands less than a 20km hangout party… So, without waiting to plan a Netflix show with an HD video and high-quality voice For your favorite show On your comfortable access… Why Netflix is the best platform for enjoyment? Platform Independent: Open Netflix on your TV, Tablet, or Mobile Phone. Watch Everywhere: Download your favorite shows and watch them free without the internet on hill stations, ships, and Airplanes. Kids Space: Leave your kids on an adventure with their most likely shows, free memberships with parents' accounts. No Extra Cost: Netflix never charges for cancellation, you’re free to re-subscribe at any time. After listening for a bundle of value, where do you go…? Click the link to start your free trial and dive into a world of endless entertainment. 📲 Netflix: See What's Next #Netflix #UnlimitedEntertainment #BingeWatch #FamilyTime #StreamAnywhere P.S. Listen, I'm posting my work on LinkedIn for the First time... Kindly share the areas in which I'm lacking... ============================================= Post P.S. If you want to make revenue from your Email List, DM I can help to create persuasive Email Copy Content.

The secret behind Netflix’s Wednesday? success? It wasn’t just the show—it was the fans. Wednesday racked up 1.24 billion hours of views in just 28 days, but what really turned it into a cultural phenomenon was user generated content. The Wednesday Dance became a viral sensation on TikTok, not just because Netflix pushed it, but because fans loved it so much, that they created their own content—memes, remakes, and challenges. When your audience becomes your marketing team, things can explode. But Netflix didn’t stop there. They embraced the eerie Addams Family vibe with a dark, attention-grabbing out of home campaign. Then they had ‘Thing’ roaming the streets of New York? Ten million views later, that little hand had taken the internet by storm. Netflix’s marketing genius lies in letting fans create viral moments while also standing out with brave, dark creative. With Wednesday Season 2 on the way, what do you think Netflix have planned next? #Wednesday #NetflixMarketing #UserGeneratedContent #ViralCampaign #DarkCreative #FanEngagement #BoldMarketing #CMO

I heard a Netflix strategy person say something perhaps biased last week. They said that customers are delighted with the $7 per month plan that serves ads because viewers can access all the content, just like the standard plan for $16 per month without ads. They added that they love the ads they see on Instagram and has bought so many helpful things. Ads are helpful! Why is this biased? Because this strategy person was only thinking of people with a similar thinking style to their own, ignoring the rest. The ads actually harm one of the other thinking styles. It's biased because apparently the company doesn't think the people who are harmed are worth supporting. Yes, the profit per account for these people might be lower, but there is nothing extra the company has to do to support them, other than offer a low-cost, ad-free option. Let's say we have knowledge from listening sessions with people that use on-demand services: ➡️ Purpose: decide whether to pay for a way to relax at the end of the day. People address this purpose in myriad ways, Netflix being one solution. ➡️ Attributes: in front of a TV, end of day, half Netflix existing customers. Could be any age, health condition, watching in group or solo. Here are some examples of thinking style patterns: 1. Control the Luxuries: restrict my spending, spend within my means. 2. Get the Most for the Least: take pride in doing this, where money isn't that tight. 3. Keep Up with Popular Titles: to chat about it, know the jokes, etc. 4. Choose Variety: many tastes in this household or person. "Control the Luxuries" people who are trying to relax at the end of the day are harmed by a Netflix plan with ads. Every time they see an ad, it's something they won't buy because of their approach to their financial situation. They are reminded that they are not wealthy enough to just buy whatever. Perhaps they might know someone who has been through the stress and shame of bankruptcy. They want a way to control how much they are getting charged, possibly to keep the monthly costs the same as the used to be. They might struggle to keep themselves from spending beyond their means. There are a lot of inner thinking, emotional reactions, and personal rules here. What the streaming company demonstrates is that they are not aware or interested in people with the "Control the Luxuries" thinking style, even though these people would sign up and spread the word among friends & family. [Is this the wrong kind of growth?] Instead of harming this thinking style, how about supporting them? Here's an example image showing a way to offer them a choice. ⏤ 📩 Sign up to my newsletter: indiyoung . substack . com

You turn on Netflix, and 500 shows and movies stare back at you. You spend an hour scrolling, trying to decide what to watch. Overwhelmed by choices, you end up choosing nothing. Frustrating, right? Decision fatigue is real. And it’s killing conversions for creators selling products online. 1. Too many offers. 2. Too many choices. One of the first things I check when creators report low conversions?  → Their link in bio. It’s almost 2025, yet I meet many creators who still complain about low conversions… All while their Linktree has 10+ links. → Easy mental overload. When potential buyers see a long list of CTAs, they scroll past and move on. As too many options lead to no action. Here’s what you can try instead: → One funnel for one clear offer Give people a focused, clear pathway that leads them to your main offer. That’s it. No need to overcomplicate it. Because as long as you give people too many choices, your conversions will suffer. Simplify the path, and make it clear where you want them to go. Peace out ✌️ ——— P.S. I’ll be doing some funnel audits in November! → So if you’re a coach or creator and would like me to look into your funnel and give you actionable feedback, let me know! Follow me Janis Mjartans for more insights & breakdowns!