VIR SURVEYS’ Post

How seasonal data analysis can boost customer engagement? The value of seasonal marketing strategies. Sales and revenue naturally flow throughout the year, but what if you could predict when the next flow will be? Taking a data-driven approach to seasonal marketing allows brands to capitalize on key sales periods by targeting the right audience with the right product at the right time. What is seasonal marketing? Focusing or boosting your marketing efforts around specific moments in the year is known as seasonal marketing. This category is split into two types: cultural and natural. Cultural events like music festivals, school holidays or Christmas are important moments for your audience and present a focus for marketing communications. Natural seasonality is when business and demand are impacted by natural factors. For example, ice cream sales are likely to be slower in winter. www.virabh.in #dataanalysis #insights #insight #marketresearch #qualitativeresearch #questionnaire #surveys #business #brand #brandbuilding #businessbuilding #brandawareness #marketresearch #surveys #productdesign #surveydesign #marketsurvey #marketstudy #quantitative

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