A Tale as Old as Time: Selling More Requires More Customers! If you’re not reaching the additional customers you desire, what you’re spending now is failing you. The reason is simple: they don’t know who those customers are. The solution to achieving 5X results is straightforward: Start and end with 100% of your list being fully identified customers who are actively shopping for a new car right now. Why guess when you can be certain?
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A Tale as Old as Time: Selling More Requires More Customers! If you’re not reaching the additional customers you desire, what you’re spending now is failing you. The reason is simple: they don’t know who those customers are. The solution to achieving 5X results is straightforward: Start and end with 100% of your list being fully identified customers who are actively shopping for a new car right now. Why guess when you can be certain?
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Meet Joe Girard: The man who turned car sales into an art. Joe didn’t just sell cars; he built trust, forming genuine, one-on-one connections with each client. His approach was simple yet powerful: be authentic, follow up relentlessly, and remember that people buy from people they trust. With this mindset, Joe sold 13,001 cars, breaking records and setting a standard in the sales world, one handshake at a time. 🚗 Swipe to discover the principles that turned Joe Girard into a sales legend.
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Sometimes a simple reframe is what you need. If you think of selling like the bad reputation of pushy used car salesman, you'll often steer clear of selling. But what if instead you focused on the positive outcomes of the sale: solving someone's problem by serving them your solution, and doing it in a way that makes them feel good. In that way is it about serving? Doesn't that feel good? What does selling mean to you? Can you embrace that selling = serving? #faqbusinesstraining #salestraining #salestips
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Guest Concepts provides a fresh approach to selling cars and presenting numbers. We help you teach your Salespeople not to ask the questions that will ultimately undermine the sale at the negotiation stage. Here are some tips on how to properly do a vehicle walk-around: https://lnkd.in/ePZ7Apex
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Calling all of the best Sales Pros: Day 13 is wrapped. Another 2 cars sold today, putting us back on the streak. But here’s the thing: the number of deposits we’re taking is starting to frustrate me. I get it—deposits on locates are deals for the future. But I was raised in the “sell it today” auto industry, so waiting for those deals to arrive feels death. Today’s stats: ✅ 2 deposits taken ✅ 5 showroom visits Here’s what I need from my team: more efficiency. Right now, it feels like they’re maxing out at 1 solid visit a day. When they get more, the overwhelm kicks in, lack of communication, poor details, and frustration. I know part of this is the product of Toyota inventory shortages, but instead of hunting for opportunities around the store, my team chooses to get buried in mining data and reworking leads instead of creating leads. Not a bad thing but the pipeline needs filled otherwise the water becomes stagnant. Tomorrow’s Challenge: With 5 showroom appointments on the books and 1 team member off, it’s time to get scrappy. Old-school, _____-on-the-glass car salesmen mentality. Here’s my ask: How do you increase a car salesperson’s efficiency with customers? No, I’m not looking for vendors pitching me CRMs or training tools—I want real tidbits, tricks of the trade that took you from average to elite. Drop your best advice below—help me level this team up! 👇 #AutomotiveSales #Efficiency #LeadershipInAction
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Want to create more status as a salesperson? Post before and after photos of your customers. 1 photo of their past purchase, then the recent purchase of their new vehicle. Seeing is believing, and in this day and age, it takes a little more show to prove that you are who you say you are. Most of my #referrals selling came after people saw this form of content. Referrals in the #carbusiness are like compounding interest. The 7th wonder of the world. #automotive #cardealers #salestips #personalbranding
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When I was 16, I wanted a Mazda Miata. The salesperson asked such a good question. Me: “I love this car." "What do you love about it?" "The way it looks. It's awesome!" "Can I ask you a direct question?" "Sure." "Are you able to pay for this yourself without asking anyone else?" “No. I'd need my dad's help.” With one question, the salesperson was able to determine if I had the authority to buy. The point? Asking direct questions is a sales superpower. Example for my business: "Heather, can I ask you a direct question?" "Sure." "Are you able to sign my agreement without asking anyone else?" "No, I need to talk with A, B and C." Why does this matter? You can waste a lot of time selling Miatas to people who lack the authority or money to buy them.
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Is the traditional hard sell technique in car sales as outdated as cassette players in cars? shift from aggressive sales tactics to a more consultative, customer-centric approach. It isn't just about understanding what the customer wants but also why they want it, building a relationship based on trust rather than just transaction. Words That Sell Cars describes how tailoring the sales conversation to match the customer's emotions significantly increases the likelihood of a sale. This involves listening more than talking, understanding the customer's needs, and providing solutions.
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🔑 Unlock More Sales with Referrals! As an automotive salesperson, there's no greater compliment than a referral from a satisfied customer. It’s a testament to the trust and value we've built together. 🚗✨ If you’ve had a great experience working with me and Proactive Dealer Solutions, I’d love for you to share that with your dealership group, 20 Groups, and colleagues in the automotive space Here’s why: ✅ Trusted Recommendations: Your word carries weight—people trust recommendations from those they know. ✅ Win-Win: Not only do referrals help me grow, but they also allow your network to enjoy the same quality service and experience you received! ✅ Thank You! I always make sure to show my appreciation for any referrals you send my way. Let’s keep the momentum going—if you know someone who's in the market for training on site or any of our other programs, send them my way, and I’ll take care of the rest. Proactive Dealer Solutions Better Car People #CustomerExperience #ReferralProgram #AutomotiveSales #CarBuying #SalesSuccess #CustomerSatisfaction #Trust
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The trick that the world's best car salesman taught me about building trust in marketing and sales: Joe Girard is considered one of the most successful car salespeople in history. From 1963 to 1977, Girard sold 13,001 cars at a Chevrolet dealership in Michigan, averaging more than two cars per day. In one interview, Girard was asked, "What makes you different from other car salesmen?" His response: "Most sellers optimize to sell at the highest price from the moment someone walks through the door. I have a different approach. Instead, I ask, 'What can I do that will guarantee that the next car this person buys will be from me?'" In other words, instead of optimizing for speed of sale, he would optimize for trust. To do this, you want to create trust markers in your business. Trust markers are signs and symbols that indicate that you are not there to make a quick buck but rather to serve the customer's needs.
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