Starting tomorrow, during "Il (Giro di) Lombardia," the last Classic of the season, our RideArmor commercial will be widely broadcast on Eurosport in two versions: 60 and 15 seconds. This is a major campaign, both on TV and digital platforms, with extensive media planning that will run over a long period and span across different seasons - just like our tire. In the commercial, you'll see our most durable and resistant all-condition tire navigating the streets of a crisp autumn morning in The Big Apple, showcasing a true New Yorker’s bike ride. So tune in on Eurosport 2 starting tomorrow with "Il Lombardia": we’ve already got our snacks, apps, and beers ready!
Trevor Barrett
1mo
Love the tyres and sell them in New Zealand Vittoria Group
Builder of Iconic and Leading After-market Brands in the Performance & Luxury automotive business - Owner of SPARK Company - Car & Moto guy
1moGot the tire and love it…the commercial too 👍🏻.