Vollbrecht Adaptive Consulting’s Post

The #AdaptiveFashionMarket is a challenging space with so much to consider. Our third theme of challenges is achieving the right price point. Balancing the costs of creating adaptive fashion, which we spoke about last week, with a price that the customer can actually afford, which we spoke about the week prior, is extremely tough, especially for small brands that aren't able to average prices across products. 🗣️ For brands facing this challenge, the main tool they have at their disposal is communication. Communicating what went into the product and the value that the product provides can help the customer to understand the pricing and feel it is a worthwhile investment. 🛒 In addition, creating an inclusive shopping experience online and in-store with easy returns ensures the customer gets a product that they actually value, which we'll talk more about next week! #AdaptiveFashion #FashionChallenges #AdaptiveFashionCustomer #CustomerAnalysis #MarketAnalysis #RightPrice #Style #Function #AdaptiveFashionChallenges #UnderstandingTheMarket

  • An infographic to accompany the attached post, explaining the tools for balancing cost of making adaptive fashion with prices consumers can afford. All information presented in the image is in the attached LinkedIn post.

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