These are still early days for the quality of #mentalhealth apps. Denise Silber was wondering if Novobeing could connect with ORCHA Liz Ashall-Payne and see if there are some easy improvements for your apps.
Co-Founder @ Novobeing | Transforming Healthcare with Virtual & Mixed Reality 🥽 | Pioneering Disruptive Technologies
The Truth About Mental Health Apps: Why 96% of Users Don’t Stick Around, and what needs to change. Five years ago, I launched my first digital mental health app. It gained tens of thousands of users, but there was a problem: they didn’t stick around. We tried gamification, redesigns, push notifications—you name it. Yet, our daily active users remained stubbornly low. Our struggle wasn’t unique. Research shows that 96% of people who download a mental health app stop using it within just 15 days. This isn’t just a user experience challenge; it’s a wake-up call for the entire industry. The digital mental health field has spent years wrestling with the engagement problem—and progress has been slow. But here’s the thing: the problem isn’t content. It’s experience. Think about the apps and platforms people love to spend time on—games like Roblox and Fortnite. These platforms aren’t just apps; they’re immersive, engaging experiences. They offer personalization, fun, and a sense of progress that makes people want to come back again and again. Why shouldn’t mental health apps do the same? Today at Novobeing, we’re rewriting the playbook and learning from the past. Our approach combines the personalization and engagement of gaming with the transformative potential of mental health support. Imagine a fully embodied, interactive experience that adapts to your unique needs while you are fully immersed in VR. Our solution integrates gamification, biofeedback, and upcoming mobile support. Users track progress, see tangible results, and engage with tools designed specifically for them and their unique condition. And the results? One of our clinical trials showed unprecedented engagement: 70% of users completed the program. This is the future of digital mental health. Not another app to download and forget, but an experience to immerse yourself in—a tool that works with you to meet your goals in both the real and virtual worlds. We’re building this for hospital-bound patients at Novobeing But the potential applications are limitless! Let’s stop trying to solve today’s problems with yesterday’s solutions. It’s time to innovate, to create, and to reimagine what digital mental health can be. #DigitalHealth #MentalHealth #UserEngagement #TechInnovation
