Wahab Maqsood’s Post

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Product Designer | UX Researcher | UI Designer | Fintech | UX Enterprise

💡Product Design Process Cheatsheet There is no such thing as a universal product design process. Every org is different and uses the process that works best for its needs. Yet, it’s possible to establish a general set of actions that (with alternations) work for many companies. Product Design Cheatsheet is a helpful document created by Prophecy that provides a step-by-step workflow for product development, focusing on 5 key stages of the design process. 1️⃣ Research ✔ Define research goal: Start by framing what unknowns you need to explore and what objectives you hope to achieve. ✔ Conduct user interviews: Interview people who represent your target audience to understand their behaviors, needs, and problems. ✔ Conduct stakeholder interviews: Interview stakeholders to outline business goals and objectives. ✔ Analyze quantitative data: Use quantitative methods such as surveys to collect data so you can rely on it during ideation. 2️⃣ Synthesis ✔ Map the user’s experience: Visualize how users interact with your product or system. Create user journey map (https://lnkd.in/dNzt3NxX)  ✔ Identify key points: Focus on understanding pivotal moments in the journey. Frame a hypothesis about user behavior. ✔ Affinity mapping: Look for patterns in user feedback or data to find themes. ✔ Synthesize learnings: Pull together your insights to better understand user needs. The earlier you create a centralized knowledge hub with insights about user behavior, the more time you save when ideating your solution. 3️⃣ Ideation ✔ Brainstorm solutions: Generate ideas based on user insights. Don’t set strict constraints right from the start because it can limit your creativity. ✔ Turn ideas into design opportunities: Frame these ideas as “how might we” questions. ✔ Present concepts: Make sure you validate if the ideas fit the user context (user value) and business context (business value) before moving forward. ✔ Choose the best concepts: Use a 2x2 matrix (Low-High User Value, Low-High Design Effort) to rank the most promising concept. 4️⃣ Prototyping ✔ Define what to test: Identify the focus of your prototype testing—this could be testing the usability of a particular part of your solution. This will help you specify the scope of your prototype. ✔ Create prototypes: Build functional prototypes to get real feedback. The higher the fidelity, the more reliable insights about user behavior you will get. ✔ Test with users: Validate ideas by inviting users to interact with your prototypes. Test with at least 5 users to identify most usability issues. 5️⃣ Iteration design ✔ Collaborate with users: Build on ideas and involve users in shaping the concept. ✔ Continue testing: Use feedback from previous tests to improve concepts and move forward. ✔ Summarize learnings: After testing, summarize what you’ve learned about users and iterate on your designs. #design #ux #uxdesign

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