Dovetail

Dovetail

Software Development

Dovetail analyzes customer calls and user feedback, and makes it searchable. Sign up free.

About us

Dovetail is the only AI-first customer insights hub, helping thousands of teams build better products. From user feedback and customer interviews to support tickets and sales calls, Dovetail uncovers insights fast—no matter the method. Join the ranks of Atlassian, Amazon, Spotify, Universal, Starbucks, and thousands more as they put their customer first with Dovetail and improve the quality of their thing. Founded by Benjamin Humphrey and Bradley Ayers, and driven by ambition, the Dovetail team is customer-obsessed and on a mission to help the world improve the quality of every thing. Dovetail has 115+ employees across offices in Sydney and San Francisco.

Industry
Software Development
Company size
51-200 employees
Headquarters
Sydney
Type
Privately Held
Founded
2017
Specialties
design, user experience, development, software, saas, product design, product management, product, user research, research repository, product discovery, voice of customer, customer experience, experience management, cx, and ux

Products

Locations

Employees at Dovetail

Updates

  • View organization page for Dovetail, graphic

    26,115 followers

    Dovetail 3.0 is here! This is our biggest launch yet—head over to our launch keynote to get all the latest on our three new products and the plethora of new features we've dropped today: https://dvtl.link/3Ns1X6I Learn all about: ▫ Channels—our automated feedback analysis platform ▫Ask Dovetail—an AI-powered conversational experience for Teams and Slack that also allows you to create insight podcasts about any topic you like ▫Recruit—recruit from over 3 million participants directly from Dovetail ▫Automated analysis—a fully automated experience that automatically imports customer calls via calendar integrations to instant tags, highlights, summaries, and transcripts—all with you lifting a finger And so much more! This is the new way to understand your customers. Head over to the keynote to learn all about it!

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  • View organization page for Dovetail, graphic

    26,115 followers

    Tune in! Great conversation with Dovetail co-founder and CEO Benjamin Humphrey and Aakash Gupta on building products and features users love. And how sometimes that's the best growth strategy there is.

    View profile for Aakash Gupta, graphic
    Aakash Gupta Aakash Gupta is an Influencer

    Product Growth Newsletter and Podcast 🚀 | Helping PMs, product leaders, and aspiring PMs succeed

    Just because you do product-led growth doesn’t mean you have to be product-led. Dovetail is case in point. Benjamin Humphrey, Dovetail’s founder and CEO, was a growth designer at Atlassian. Today, he unpacks how he has lead his product team to customers like Google, Notion, and Shopify—all the way from Australia. — We cover: → How Dovetail combines design-led growth and user-centricity to win in SaaS → The philosophy of prioritizing quality over speed for long-term impact → Why Dovetail doesn’t rely on outbound sales and how the product sell itself → Empowering engineers and designers to think like founders and own problems — Thanks to our sponsors: @Zeda.io: Discovery platform to turn your Voice of Customer into product insights - https://lnkd.in/e72GjX5u @SectaLabs: So much more than a Headshot Generator - https://secta.ai/aakash — Watch it now: • YouTube: https://lnkd.in/eXsWbQud • Spotify: https://lnkd.in/eyt7agKj • Apple Podcasts: https://lnkd.in/eAEVwr3u — Three key takeaways 1. Three Types of Features Dovetail doesn’t aim to release every feature they can think of. They categorize efforts into “show stoppers,” “differentiators,” and “table stakes” to stay focused on what truly matters. Instead of building flashy features, they focused on refining Magic Search—a tool researchers use daily—into a game-changer by iterating on AI accuracy and usability. Your product doesn’t need everything; it needs the right things. Focus on features that matter most to your users. 2. Delighting Users is the Perfect PLG Strategy Instead of relying on outbound sales, their PLG strategy is built around creating tools that researchers, designers, and teams find indispensable. By centralizing feedback and offering an intuitive design, Dovetail naturally scales across organizations. Teams at big companies like Shopify, Cisco, and Notion champion Dovetail within their companies, driving organic growth. 3. Product Designers and Engineers Dovetail hires engineers and designers with a product mindset, encouraging them to engage with customers and take full ownership of problems: Instead of simply following pre-written requirements, Dovetail’s teams collaborate directly with customers and iterate in real time, ensuring every decision aligns with user needs. Hire people who care about your product as much as you do. — If you’re interested in building design-led, or product-led, this episode is for you.

  • View organization page for Dovetail, graphic

    26,115 followers

    Being a designer is a balancing act. You know collecting insights that create a greater sense of empathy is the key to exceptional product design. You’re also working to increasingly tight deadlines. So how can you apply an empathy-first approach to design, even when things are moving at break-neck speed? Here we explore some of the cautionary tales from brands who didn’t design with empathy, as well as some ways that teams can work fast while ensuring that empathy is embedded into their design approach. Check out the full piece on the blog: https://dvtl.link/3CIDtns #productdesign #customerinsights

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  • View organization page for Dovetail, graphic

    26,115 followers

    What if "research projects" ceased to exist? And researchers instead focused on building operations? These are the questions Janelle Ward, PhD posted to her community of #ux leaders in the quest to rethink the role of research in organizations. In this story on Outlier, Janelle highlights reactions and explores the idea of continuous research vs research projects, going product-led, and the sticky question of ownership. Check out the conversation, and chime in: We all believe in the value of research. But the game is changing. How will research evolve at your org? https://bit.ly/3CTENUq

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  • Dovetail reposted this

    View profile for Kate Syuma, graphic

    Growth Advisor, ex-Miro | Founder at Growthmates | PLG · Activation · UX

    Here's what we can learn from a Founder of Dovetail on creating products that EVOLVE with their users 👇 Like Mario Kart — easy for kids, challenging for pros, you need to start with basic features and add complexity as your users grow. Benjamin shares here: "Unlike enterprise tools that are overwhelmed with features upfront, you can use progressive disclosure, unlocking options like single sign-on as teams grow." This approach keeps the product accessible, scalable, and sticky — helping users grow alongside the tool instead of outgrowing it. 🎧 Here’s my full conversation on Growthmates podcast with Benjamin (also on Apple & Spotify): https://lnkd.in/etNnhxVK #product #growth #plg #ux

  • Dovetail reposted this

    View organization page for Sidebar, graphic

    14,244 followers

    🎉 Last night, we gathered in SF for a memorable Sidebar Friendsgiving, and it was an incredible success! The evening was filled with warmth, connection, and unforgettable conversations at DoveTail's offices. From cocktails and mingling to speed networking and roundtable discussions, members came together to share ideas, insights, and laughter—all topped off with delicious desserts to end the night on a sweet note. ✨ A huge thank you to Jeremie Gluckman and Ha Nguyen for hosting, and to everyone who joined us for this special celebration of community. Your energy and enthusiasm are what make events like this so meaningful! At Sidebar, we believe in creating spaces for connection and growth—and we’d love for you to join us at future events. Check out the events page to see what’s coming up! Don’t see a dinner near you? Reach out if you’d like to host a Sidebar Supper Club or community gathering. Let’s keep building this extraordinary network together! 🙌

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  • View organization page for Dovetail, graphic

    26,115 followers

    Great design decisions hinge on a deep understanding of your users. For designers, solid desk research can be the difference between playing the guessing game with user needs and making decisions that are backed by real insights. So how can you get your feet firmly in the shoes of your users, get buy-in faster, and ensure your designs are rooted in real insights? Check out our guide on how designers can leverage Dovetail for desk research. https://dvtl.link/3CEzMzb

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  • View organization page for Dovetail, graphic

    26,115 followers

    Catch the conversation Growthmates' Kate Syuma recently had with our Co-founder and CEO, Benjamin Humphrey to explore Benjamin's path from Designer to Founder, leadership and team building, his take on AI and what's in store for the future of Dovetail—plus much more. Watch the full episode:

    View organization page for Growthmates, graphic

    846 followers

    𝐌𝐚𝐬𝐭𝐞𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐚𝐫𝐭 𝐨𝐟 𝐜𝐡𝐚𝐧𝐠𝐞 In our latest episode, I spoke with Benjamin H., founder of Dovetail, about his journey from corporate design at Atlassian to building a user-centric product for researchers. Here are two lessons from his transition: 👇 → 𝐏𝐞𝐨𝐩𝐥𝐞 𝐚𝐫𝐞𝐧’𝐭 𝐬𝐲𝐬𝐭𝐞𝐦𝐬 Benjamin’s technical mindset clashed with the unpredictability of human behavior. He learned that not every problem has a logical or technical solution—sometimes, it’s about understanding emotions and motivations. → 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐜𝐨𝐦𝐞𝐬 𝐰𝐢𝐭𝐡 𝐚 𝐜𝐨𝐬𝐭 As Dovetail grew, so did the weight of decisions and responsibilities. Benjamin’s advice? Define what success means for you and prepare for its emotional challenges. — 🎧 Dive deeper into Benjamin’s insights: YouTube: https://lnkd.in/dqd6R3ak Spotify: https://lnkd.in/dnYA8ecK Apple: https://lnkd.in/dKYvJNkJ — 💬 What’s the hardest lesson you’ve learned when taking on something new?

  • View organization page for Dovetail, graphic

    26,115 followers

    “We should be more product-led.” “If only we listened to our users more.” “Why don’t my stakeholders listen to our customer insights?!” If you're asking these questions, it may be time to rethink how your org is doing product discovery. In his piece on Outlier, Product Management Mentor and Founder of the Prod MBA Henry Latham dishes up some tough love for designers and product managers involved in the unsavoury business of "discovery theatre". Read on to find out why most product discovery is fluffy and unhelpful, and learn about the three principles you can follow to ensure your work hard delivers results. https://bit.ly/3CxqRiQ #productmanagement #design

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  • View organization page for Dovetail, graphic

    26,115 followers

    How do you communicate the value of customer insights? Join us on December 18 to learn from Verizon Connect's Cheryl Abellanoza and Iris Barrera as they share how they elevated the impact of research and insights with Dovetail. Going beyond simply creating under-utilized reports, learn how Cheryl and Iris are effectively connecting UX research insights to the rest of the organization and advocating for their customers at every step of the development process. Learn more and register here: https://dvtl.link/3ALapLx

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Funding

Dovetail 5 total rounds

Last Round

Series A

US$ 63.0M

See more info on crunchbase