WakeApp’s Post

Unlock the secrets of user acquisition! 🚀✨ Discover the key differences in revenue streams, brand impact, and targeting strategies between gaming and non-gaming apps. Ready to boost your mobile marketing campaigns? Transform your UA journey with Premium Fully-Managed DSP! 📈📲 #PremiumAds #GCPP #AdTech #useracquisition

Business of Games: Skan4.0 retargeting trends (retargeting tactics to overcome Apple game recession) Chapters - Interactive Stories introduced a WhatsApp channel following a CTA to get rewards. They are using WhatsApp channel as a medium to retarget the subscribers. An interesting approach. (In a best-case scenario) This should work in geos where WhatsApp adoption is high, like Brazil, SG, UK.... Questions to answer: 1. Could a WhatsApp channel benefit your game? 2. Are your players active on WhatsApp? OR Are there other platforms where your players are active, which you could leverage for engagement? It's a reminder note to continuously seek innovative methods for retargeting. #gamedevelopment #gamedesign #retargeting #idfa #businessofgames

🚀 Exciting times ahead for brands looking to boost their app installation campaigns! 🚀 On AdPlay DSP, you now have access to Transsion’s extensive inventory! 📲✨ With over 7 million monthly active users in Bangladesh, mainly aged 18-44, Transsion’s platforms like Palm Store, AHA Games, and Boomplay offer unparalleled reach for your mobile-first campaigns. Here’s why brands should get on board: ✅ Advanced targeting for precision. ✅ Dynamic pricing to maximize ROI. ✅ Access to high-engagement users. Let’s elevate your app installation campaigns to new heights! 🌐 #AdTech #AppMarketing #DigitalGrowth #ProgrammaticAdvertising #AdPlayDSP #Transsion

The battle for user acquisition and retention: Inside the high-stakes world of online gaming #OnlineGaming #UserAcquisition #Retention #GamingMarket #data #battle #CAC #TraditionalAdvertising #Digitaladvertising #Influencer #Streamers 

In 2024, the surge of live shopping marks a significant turning point for video commerce in Southeast Asia. Interactive livestreams, offering limited-time deals and combining urgency with seamless transactions, have become increasingly popular. Creator-led video content with affiliate links and built-in transaction capabilities is also on the rise. In terms of categories, gaming creators experienced the fastest growth rate, with a 9% increase from 2022 to 2024.

We just wrapped up an awesome webinar w/ the pros from DoubleDown Interactive & SplitMetrics on 2024's mobile gaming trends! 🎮 Key takeaways? CTV advertising is booming 📺, testing is more crucial than ever for revenue uplift 📊, & segmentation is the secret sauce for keeping players hooked 🕹️. Understanding your audience early can save costs & boost retention. This is where YouAppi- Mobile App Retargeting comes in 😉 -- Shoutout to everyone, Thanks for sharing! 🌟 - Ben Collins Jones - Faith Price - David Vargas Montiel - Hilit Mioduser

I worked on an influencer campaign once where one of the deliverables was to make a #TikTok video about a gambling brand. I learned the hard way that TikTok has specific rules as it relates to promoting gambling content on its platform (the content got flagged and was not able to be posted). #X and #Meta also have similar rules that need to be followed if brands or influencers want to advertise gambling products/services on those platforms. For example, some platforms require the advertiser to provide a copy of a gambling license to prove the activity is legal in the target jurisdiction. I broke down the rules for gambling advertising on TikTok, X, and Meta here: https://lnkd.in/gD6VDhPx #gaminglaw #influencermarketing #advertisinglaw #consumerprotection #gamblinglaw

Our recent research shows that 85% of Muslims in Indonesia turned to digital platforms during 'ngabuburit,' with 1 out of 10 people immersed in mobile gaming apps, while 1 out of 3 Muslims increased their usage of Muslim apps. With data traffic soaring by a significant 31%, businesses have a golden opportunity to turn this heightened engagement into profit. At YMT, we specialize in seizing the moment and elevating your brand during this auspicious season with our AI-driven targeting strategy. Dive into our premium gaming inventory and Muslim applications to craft campaigns that captivate your audience precisely when it matters most. Find out how: 🌐 yieldmartech.com ☎ info@yieldmartech.com #ramadan2024 #programmaticadvertising #advertisingawards #advertising #businessstrategy #ecommercetrends #businessdevelopment

Digiday is around the corner! We’re excited to share our latest breakthroughs in user acquisition, app monetization, and campaign performance. Let's talk about: 🎯 How to recapture addressability with Anonymized Targeting on Almaty Digital Mobile Inventory. 💸 How to elevate monetization with new video monetization features on or full-stack video and CTV platform. 📲 How to accelerate user acquisition with Almaty Digital's insights and strategies. Hurry up to book a meeting!

➡️2️⃣0️⃣2️⃣4️⃣ saw the proliferation of connected TV (CTV) advertising, with more brands investing in streaming platforms for targeted ads ✅ Enhanced customer experience through omnichannel marketing, utilizing cohesive strategies across various digital and physical touchpoints. ➡️2️⃣0️⃣2️⃣3️⃣ we saw the rise of shoppable content across social media platforms, integrating direct purchase options within posts and stories. ✅ Increased focus on first - party data collection and privacy-centric marketing strategies due to evolving privacy regulations✅. Growth of video marketing, with platforms like YouTube, TikTok, and Instagram Reels dominating content strategies ➡️2️⃣0️⃣2️⃣2️⃣ - Apple's iOS 14.5 update introduced App Tracking Transparency (ATT), impacting ad targeting and measurement.✅NFT's (non-fungible tokens) became a marketing tool, with brands leveraging them for exclusive content and digital collectibles. ✅there was an emphasis on sustainability and social responsibility in marketing campaigns to align with consumer values. #marketinghistory #digitalmarketing #digitalmarketingstrategies #onlinemarketing #history #digitalhistory