Do you know if PR campaigns are still influential today? PR campaigns have undergone significant changes over the years. With the emergence of social media and other advancements, they have continued to play a vital role in effectively communicating your message to your intended audience. However, you want your PR campaigns to be efficient and save resources. At 5BC, we have a solution to help you achieve this goal. https://bit.ly/3UmMYPx
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Do you know if PR campaigns are still influential today? PR campaigns have undergone significant changes over the years. With the emergence of social media and other advancements, they have continued to play a vital role in effectively communicating your message to your intended audience. However, you want your PR campaigns to be efficient and save resources. At 5BC, we have a solution to help you achieve this goal. https://lnkd.in/gNJ4yQct
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"Remove PR and Media Value! It's pointless!" As a PR professional, it’s surprising and annoying to hear that some people think PR and Media Value aren't important anymore PR isn't just about making noise—it's about making a real impact where it counts. For those who doubt its importance, here's the scoop: PR is all about shaping how people see a brand, influencing what they think, and getting them to take action. Whether it's getting in the news, rocking it on social media, or just making a buzz, PR is the secret sauce behind building trust and making things happen. And media value? It's not just some fancy number—it's proof that our PR efforts are hitting the mark. Every time our brand gets talked about, shared, or liked, it's like scoring points for our team in the game of public opinion. So, to anyone who thinks PR and media value are just smoke and mirrors, it's time for a reality check. Let's give credit where it's due and recognize the power of PR to make waves and drive real results! #PRPower #MediaMagic #MakingMoves"
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Brands are always seeking new ways to reach media and creators, connect with their audiences and create memorable experiences. One of the most effective ways to extend the reach of your PR campaign is through pop-ups. Done well, pop-ups will take your PR campaign to the next level, building memorable, 'Instagrammable' experiences. Let’s take a look at some of the key reasons you should consider a pop-up as part of your next PR campaign. Read more on the blog: https://lnkd.in/gFc5kMve
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If you're doing an earned media-only program, you're likely doing it wrong. Your PR strategy has to be as diverse as your audience's media diet. BUT... keep that traditional earned media muscle flexed! 💪 #MediaRelations
Traditional earned media — while just one piece of a much bigger puzzle — is still a foundational element of PR. It’s like leg day. But it is understandably becoming a lost art. In an age where your PR strategy has to be as diverse as your audience's media diet, good old-fashioned media relations remains crucial. Skip it and your strategy becomes unbalanced. We never skip leg day: https://lnkd.in/g-REYwyb What's your take?
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Traditional earned media — while just one piece of a much bigger puzzle — is still a foundational element of PR. It’s like leg day. But it is understandably becoming a lost art. In an age where your PR strategy has to be as diverse as your audience's media diet, good old-fashioned media relations remains crucial. Skip it and your strategy becomes unbalanced. We never skip leg day: https://lnkd.in/g-REYwyb What's your take?
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I love the notion of "invisible PR" - that everything you do is PR. Steven Bartlett recently talked about this in a recent post. I used to think PR was just press releases and news articles, but it's actually just the complete perception of you and your business. Personal brand, social media, every interaction that someone has with your business = PR. Press releases (which is not what PR stands for, despite people using it incorrectly 🫠) are a way to shape your public image, but there are so many other ways to do this. Events Advertising Social media content Online interactions Face-to-face conversations It's all PR 🤷🏻♀️ #pr #socialmediamarketing #personalbranding
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How to use digital PR to become an industry leader 📈 Senior Digital PR Strategist, Jayna Maya Mistry, and Senior Digital PR Executive, Tom Travers sat down to discuss their top tips for utilising PR to become an industry leader: 1️⃣ Have a clear and concise strategy 2️⃣ Be timely with reactive requests to stay ahead of the competition 3️⃣ Tell a story with your experts to build a presence and resonate with your audience Tom and Jayna also discuss the PR strategy used for our client, dating app, Chapter 2, to improve brand visibility and secure top-tier publications across LADbible Group, HuffPost, The Sun, and more!
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Love this piece from Shannon Tucker for Fast Company about how brands must make the most of their PR coverage. (Also, a big shout-out to Leigh Walters who has really taught me the importance of this.) Earned media can be tough these days so brands should share PR coverage far and wide. People are inundated with news and content so it's important to call out when your company gets coverage. #pr #publicrelations #freelancepr
