📈Warren Zeiser📈 -Speaker- Coach- Consultant’s Post

📈Warren Zeiser📈 -Speaker- Coach- Consultant

Speaker, Business Consultant, Leadership Coach, and Advisor to Hot Companies. Fractional CEO and COO.

7mo

How to make your company stand out. Here's a short clip from my Legendary Leadership Interview with Beekman 1802 Founders, Brent Ridge and josh kilmer-purcell on what you can do to make your brand stand out in the crowd and have people take notice. After all, you can have the greatest product or service on the planet but it means nothing if no one knows about you. #weriseconsulting #businessconsultant, #keynotespeaker, #leadershipcoach #beekman1802

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Transcript

What would you say is the most important thing a business owner can do to make their brand stand out from a marketing perspective? I think the methodology changes. I think from the beginning of time, the most important thing for marketing is how you can get other people to do the marketing for you. And you know, it's all about word of mouth and how do you get more people talking about you and not just yourself talking about yourself. You know, back in the day, it was just like a neighbor over the fence and now it's on social media. But you still have to. Figure out how are you going to exponentially increase the amount of people who are talking about you? And part of that is looking at, hey, what are people talking about? How do I insert myself into that conversation That's more important now on social media than ever, like tapping into conversations that are already happening. Yeah. And, and I would say really to you have to define yourself as a brand. You know, marketing is always about storytelling, right? So. But you have to know what story you're going to tell. You don't want a customer to buy your products, you want them to belong to your brand. So, you know, like at Beekman, for a long time we, we were just sort of this like nice community, neighborly, you know, company. But then we had had an outside branding agency come in and said, can you help us crystallize what we are? And their answer was kindness. Like you're not, you're not selling products, you're selling kindness and having that simple message of kindness. Our brand stands for kindness. We realize that's why customers were belonging to us. They're just buying a prime. So then once we knew that we could amplify it. You guys did as good a jobs as can be done about creating a community, right and or a neighborhood as you would right, like you did such a masterful job. It was more than just products that wasn't it, right? It was really creating this this community around the brand and kindness became, you know, such a huge part of that. And I think obviously it's something that's incredibly important to stand for. And you guys celebrate it, so I love that.

Erika Kirtoglou

Erika Kirtoglou

TBI survivor

7mo

Josh Kilmer-Purcell told me I was a good hugger. Nice.

President - Strategic Resource Solutions

7mo

Always such value you add 👍 thanks Warren

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📈Warren Zeiser📈 -Speaker- Coach- Consultant

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