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Of course! Thanks, Placer. Experiential. Today, it's all about a more social, interactive and preferably hands-on experience. Sounds like this should have existed forever yet malls, CPG, BevAlc, retailers, hospitality and more are finally realizing that a bustling oasis (location or engaged brand) beats an outpost every time. Surround your business and brand, whatever that is, with high-energy, high-visibility memorable experiences and recognizable rub-off brands. Increased foot traffic, awareness, affinity, and sales with follow.
If a mall has great retail and great experiences, it drives more visits. Crazy, right? Now, think about how tenancy has been changing in top tier malls to enhance the customer's visit with more experiences and more installations to drive visits. This willingness to embrace a more diverse and varied tenant mix alongside a heavier focus on marketing installations that drive urgency and engagement is a big thing setting top tier malls apart from the pack. And expect this to have an even bigger impact on the holiday season... What's your favorite experiential mall tenant? Let us know!
