WeAreBrain’s Post

The B2B landscape is evolving, and it’s no longer just about selling; it’s about positioning your business as a trusted partner by providing real value to other businesses. From personalised content to targeted outreach, a well-crafted B2B strategy can differentiate you from the competition and establish your brand as a trusted partner. What’s the best part? When done right, B2B marketing turns connections into clients, building long-term partnerships that fuel growth. 🌱 💡 Need help with your B2B marketing? Reach out today on 02 8527 0852 or visit our website: https://lnkd.in/gnjqFgsv #B2BMarketing #ContentMarketing #B2BLeadGeneration #MarketingTips

Pipeline Velocity and Win Rate: if you successfully improve one to be faster and increase the other you could have two meaningful metrics to see whether you are indeed in the right room, with the right person, and at the right time. Thanks to Andy Champion and David Keene who delved into the limitations of only using MQLs as an indicator of success, and also giving me the opportunity to showcase how I have managed to speed up and execute better ! #teamsport #dontmesswithrugbymetaphors (you had to be there)

Feeling stuck in your B2B growth strategies? Learn how to accelerate B2B growth through branded demand by integrating brand awareness with lead generation. Dive into the importance of trust, the synergy between brand and demand, and the metrics that matter. Ready to shape the future of your marketing? Take a look at our slideshow to learn how to adapt and thrive in a digital-first market. Read more on our blog: https://lnkd.in/gP6ShtDb #b2bmarketing #brandeddemand

At the recent B2B Marketing Expo, I hosted an insightful panel discussion with David Keene and Jo Tyrer, during which we discussed how modern marketing has moved beyond MQLs. The conversation sparked much debate within the audience: Are MQLs the best way to measure success? Or are we clinging to them out of habit, even when they no longer serve us? I wanted to share this article, which builds on this discussion: “Beyond MQLs: Reframing Success in B2B Marketing.” It dives into how forward-thinking marketers are evolving their strategies to prioritise revenue impact, pipeline velocity, and meaningful buyer engagement. If you’re grappling with how to align your marketing efforts with business outcomes, or simply looking for inspiration to break away from the MQL mindset, this is a must-read. 👉 https://lnkd.in/e8MkzVFe #B2BMarketing #MarketingStrategy #6sense

"Most B2B companies focus more on their competitors than their customers. It’s a sad truth, but a truth that you can put to work. To sell in a brand campaign, you don’t just need proof that it works. You need proof that other B2B brands think it works too." - this sentence from the most recent Marketing Week's article struck me. I always repeat this to everyone. 🙌 If you obsess over your competitors and mimic everything they do, you're likely to fail. Think about it this way – if your major competitor is running lead generation campaign all the time, it means that their pipeline might be slowly drying up. 🚰 In other words, they are not as successful as you expected. So why follow them? At Torpedo, we have recently discussed the importance of brand building, and how creating a strong brand belief can bring long-term B2B success in 2024 and beyond. Definitely worth checking out! https://lnkd.in/e58QN4ks #brandbuilding #b2bmarketing

The B2B landscape is evolving, and it’s no longer just about selling; it’s about positioning your business as a trusted partner by providing real value to other businesses. From personalised content to targeted outreach, a well-crafted B2B strategy can differentiate you from the competition and establish your brand as a trusted partner. What’s the best part? When done right, B2B marketing turns connections into clients, building long-term partnerships that fuel growth. 🌱 💡 Need help with your B2B marketing? Reach out today on 02 8527 0852 or visit our website: https://lnkd.in/gsi4bqV8 #B2BMarketing #ContentMarketing #B2BLeadGeneration #MarketingTips

"Are you chasing just 5% of the market?” - Jon Miller Jon, the co-founder of Marketo, shares a game-changing perspective at B2B Unplugged: Most companies over-invest in demand capture, targeting the same small pool of buyers (around 5%) who are ready to purchase right now. But what about the other 95%? These are the future buyers; those who aren't ready today but could become your biggest advocates tomorrow.  Jon explains why focusing only on the short-term leaves long-term opportunities untapped and how to strategically build demand for the future. Want to know his take on the future of B2B marketing in 2025 and beyond? 🎥 Watch the full conversation with Jon Miller: https://shorturl.at/zfVe3 #B2BUnplugged #DemandCreation #DemandCapture #B2BMarketing #B2B 

Elevate your B2B marketing game in 2024 and beyond by signing up to ‘The Buzz’, our monthly round-up of marketing know-how you need to grow your business. What you’ll get each month with The Buzz: • The latest trends, tools, and thought leadership of 2024 and beyond, in order to engage your customers on a deeper level • Bite-sized strategy insights to shape how you and your business think about marketing, sales and the customer experience • Practical tips you can implement immediately for measurable growth Best part? It only takes 5 minutes to read but provides TONNES of value! Don’t miss out - sign up today: https://lnkd.in/g2NCFS4p #B2BMarketing #MarketingTrends #DigitalMarketing #BusinessGrowth #B2BMarketingStrategy

💡 Top Challenges in B2B Marketing? We've Got You Covered! 🔑 Struggling with: - Reaching Decision-Makers - Long Sales Cycles - Generating Quality Leads - Standing Out in a Competitive Market - Measuring ROI At Aimaxon Marketing, we turn your challenges into growth opportunities with tailored solutions that deliver results! 🚀 👉 Let’s transform your B2B strategy today: https://lnkd.in/dVBPEuGy #B2BMarketing #MarketingChallenges #DigitalMarketingSolutions #AiMaxonMarketing #LeadGeneration #ROI

Effective B2B marketing is about more than just hitting KPIs—it’s about creating strategies that stick and resonate. In our B2B interview, Jodie Shapiro shared valuable insights on refining your approach, from building a better marketing framework to leveraging data for more impactful campaigns. If you missed it, you can still catch up on all the key takeaways—read the full interview here: https://hubs.li/Q02_Dz-H0 #B2BMarketing #MarketingStrategy #DataDriven #PharosIQ