Web Marketing Therapy’s Post

5 Marketing Mistakes to Avoid: Learning from the mistakes of others presents a valuable opportunity in the field of marketing. A recent exploration by Direct Marketing News uncovered the errors made by 13 direct marketers and how they went about fixing them. From these experiences, we can extract five important lessons.

What is holistic marketing, what are its benefits, and how can you implement this strategy? Read on to be convinced.

What is good marketing? More importantly, what is effective marketing? A well thought out article about over-reliance on measurement. And change how we look at measurement (which can be short term). So what do marketers do? Answer: Create Value. And yes, we still need to measure - but that is not the point of doing marketing. Marketing is about building value.

Eight AI-Powered Strategies To Transform Your Marketing Strategy Refuse to be left behind Accept change

From Tactical to Transformational: The Path to Strategic Marketing

Effective Marketing Consultants Ask the Right Questions A good marketing consultant doesn’t just give answers. They ask the right questions. Why? Because questions uncover insights, drive strategy, and lead to real results. In my latest blog, I explore why asking questions is at the heart of effective marketing. 🔗 Read more: https://lnkd.in/eTKCsq4Y #MarketingConsultant #RightQuestions #MarketingStrategy

Always tweaking your messaging & throwing marketing spaghetti at the wall? 🍝 Here’s why what you tried so far didn’t work: Sooooo, I bet you've already tried: ❌ Free resources & advice from big creators (with a different business model) ❌ Masterclasses & webinars ❌ Generic templates ❌ Playing with AI BUT they’re all generic & surface-level solutions. They're not based on YOUR business, and they're often focused on specific tactics/channels rather than an overall strategy You’ve also tried: ❌ Changing your messaging, obsessively tweaking your social media bios or website copy accordingly ❌ Identifying your content pillars (which—spoiler alert—aren’t the solution, anyway). BUT it’s like trying to read a label from INSIDE the jar: you’re too close to your business! And that’s why, in your marketing, you often focus on what YOU want to talk about or THINK you should say. Instead, I have a different approach. Through my EXTERNAL perspective & proprietary method: 🔸I uncover the key messages that make you unique & everything your ideal clients NEED to hear in order to invest in your services 🔸I package them into a bespoke brand messaging guide & give you a system to amplify all this through your marketing That way, you always know WHAT to focus on in your marketing & HOW to articulate the value of your services in a way that makes your ideal clients think “I want to work with HER and her only!🤩” As some past clients said: 🔹“She completely changed how I think about my business” - Rita 🔹“Everything that my dream clients could possibly ask, need, or feel is there, including (importantly) how working together will benefit them.” - Shannon If you want strategic messaging & complete clarity, apply for YOUR Magnetic Messaging Compass🧭 It goes up to £1300 on Monday 14th (& the next slot is in November), but if you book it before then, you’ll still get it for a one-off investment of £999. DM me "Compass", or apply through the link in my profile What’s something YOUR audience has already tried to do to solve their problem? Why did it not work?

Unleashing the Power of a Winning Marketing Strategy

Check out our latest blog for the game-changing insights from 2024 and how they can set your marketing apart in 2025.

Marketing is viewed as a cost center when it should be viewed as a profit center. There are no truer words, so why eliminate the position? Marketers are distracted by vanity metrics like ROAS, reach and frequency when you should be focused on BrandNPV (the long term profit delivered via marketing). The problem is that without a tool Keen Decision Systems, you can't measure your true impact. Email me and I'll setup a free trial.