Botox or broccoli? 💉🥦
Nordic Superfood, Swedish health and beauty company, began their live shopping journey in November 2022. Since then, they've hosted all sorts of live events with topics like "Collagen Cocktail Hour", "Hormone Harmony", and "Botox or Broccoli?".
Here's why Nordic Superfood is a rockstar example for smaller businesses: they use live shopping to churn out tons of content and connect with existing and potential customers. Founder Linda Myrberg, with over 25 years of experience in the industry, explains:
– Content and engagement are the cornerstones of our digital strategy. Live shopping lets us chat directly with our customers and answer their questions on the spot.
Curious why Nordic Superfood picked Streamify over Instagram, and why Streamify's Commercial Manager, Alexander Rönnlund, thinks "Nordic Superfood is doing everything right"?
Read the full article to find out. Links are in the comments.
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