Wilkins Avenue AR’s Post

With one simple but profound tweak, director Reza Sixo Safai fixed the fatally flawed Apple iPad Pro commercial. Apple’s brand is CREATE, not destroy. Apple's leaders should re-watch the video showing Steve Jobs introducing the "Think Different" campaign, which launched when Jobs returned to Apple to save it from bankruptcy. Jobs said, “Our customers don’t care about speeds and feeds. They want to know: ‘Who is Apple? What do we stand for? Where do we fit in this world?’ "Think Different" honored great creators from Mandela to Ghandi to Maria Callas to Einstein to Dylan. No computers anywhere. By relentlessly focusing on the question "Who is Apple?" the company transformed itself from nearly bankrupt to being in the top three most valuable brands in the world. Whoever made the "Crushed" commercial for iPad pro fell into the "speeds and feeds" trap. It's what happens when leaders let the culture get watered down - when the values that used to matter deeply are no longer understood. The grand conclusion of Apple's commercial: "The most powerful iPad ever is also the thinnest." Gimme a break! I'm sure Steve is having one of his famous hissy fits right now. Thanks to Steve Johnson for finding this brilliant video.

More information for those ditching Apple. This is a good simple explanation before the drama of #openai and #apple. #digitalminimalism https://lnkd.in/ee65eA8e

#MarkeThink In the world of #marketing, the conventional wisdom is that #video campaigns should be short—typically 1 to 2 minutes—to accommodate our ever-decreasing attention spans. But then, there's Apple. They defy these norms with #campaigns that captivate and engage, transforming #product features into thrilling episodes you can't look away from. Take their iPhone campaigns, for instance. They create cinematic #experiences, complete with suspense and action, that run for a full 8 minutes. These videos dive deep into the iPhone's incredible #features, making you want to watch even if you already know everything about the product. It's like a #Netflix episode, but all about Apple. And… not to forget just look at their nomenclature for these campaigns, what a #creative way to put stuff out to ensure engagement and excitement! Despite a seemingly low-key approach to #branding and marketing, Apple still nails it. Their campaigns garner millions of #views, countless impressions, and clicks. Check out this video—it's a masterclass in captivating an audience. A must-watch! #KnowBrandsAround

A new SMJ paper on the deterring effect of platform complementors' acqusitions on market entries. The cool part is the theorization and (computational) measurement of four types of acquisition synergies. The finding has important policy implications for the regulation of platforms. The empirical sample includes 441,947 app in Apple's iOS App Store. The paper is open accessed at https://lnkd.in/ejnbJvp6 Thanks to my amazing coauthors(Yongzhi (Alex) Wang, Nandini Rajagopalan Wu, Brian)! I have learned so much about platforms and digital economy through working with them! #platforms, #acqusition, #digitalmarket, #iOS, #antitrust Columbia Business School , Columbia University, USC Marshall School of Business

In the competitive world of digital platforms, how do acquisitions influence the entry of new players? #RossEE Professor Wu, Brian, along with co-authors Yongzhi (Alex) Wang, Lori Yue, and Nandini Rajagopalan, tackle this question in their latest research published by Wiley for the Strategic Management Journal. They reveal how specific acquisition synergies can significantly deter new market entrants, altering the competitive landscape. Intrigued by their findings? Watch the video abstract now to learn more, or click here to read the full article: https://myumi.ch/M6Dw5

Check out the latest blog post on the impact of Big Tech and Apple's recent ad on the virtual reality world. Explore how this ad represents an attempt to capture the audience and discuss the potential implications. Read more here: https://ift.tt/1PYzAEJ

𝗔𝗽𝗽𝗹𝗲 𝗧𝗩 𝗽𝗹𝗮𝘆𝘀 𝗺𝗼𝘃𝗶𝗲 𝗵𝗮𝗹𝗳𝘄𝗮𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝗮𝘀𝗸𝗶𝗻𝗴 𝘁𝗼 𝗽𝗮𝘆 𝘂𝗽 𝘁𝗼 𝗳𝗶𝗻𝗶𝘀𝗵 𝗶𝘁. As much as I love Apple's hardware, I am not very fond of their software for various reasons. One recent example below - Yesterday, I was halfway into this movie on Apple TV, when suddenly there is a pop up that tells me I need to buy this movie! Then, Apple asks me to pay up to finish the remaining of the movie. There was no indication of the need to buy/rent when I played it and watched it for almost an hour. It may be a dark UX pattern (less likely) or an untested edge case where movie availability was updated in between of playback (more likely). But, it has definitely eroded trust. I would think twice before starting another movie on Apple TV- without knowing if it will allow me to finish it before asking for more money.

Reflecting on the uneasy sentiment surrounding Apple's latest ad, "Crush," it's imperative to consider the broader implications for technology's place in the creative process. Watching the ad, one can't help but ponder: Is Silicon Valley's quest for technological supremacy coming at the cost of human artistic achievement? My recent conversation with Wyatte Grantham-Philips from the AP sheds light on the global community's concern. This moment underscores the necessity for tech giants like Apple to nurture a dialogue ensuring technology serves to enhance, not overshadow, human creativity. Could it be that in their stride towards innovation, they've overlooked the artists who are the lifeblood of their high-end products? #TechnologyVsCreativity #Apple #Innovation

True! Every design holds a meaning of its own because every visual starts a Story.