Will Tremlett’s Post

Best Global Brands 2024 is LIVE! A quarter-century of innovation and growth, we are excited to reveal Interbrand’s 2024 Best Global Brands. Since the year 2000, we’ve witnessed an extraordinary transformation in the branding landscape. Over these 25 years, 185 brands have graced our prestigious ranking, with only 36 enduring the test of time. The cumulative value of the world’s top brands has soared from $988 million to $3.265 billion since our first ranking, yet an increased focus on short-term gains has cost these brands significantly—$3.5 trillion in cumulative brand value to be exact. Our Best Global Brands data tells a compelling story: brands that treat their brand as a revenue generator, rather than a cost center, consistently outperform. These brands leverage deeper, meaningful, and equitable relationships with consumers, driving loyalty and advocacy. Congratulations to all the brands in the ranking and many thanks to all the people at Interbrand who have made it possible, over the years, for us to reach this milestone. Discover the full list and insights from the report here: https://lnkd.in/ep5cAseC #BGB2024 #BestGlobalBrands #BrandValuation

This report has brilliant insights and is well worth a read especially the end part unpacking the new growth paradigma: "Traditionally, companies would master a set of competencies and then find customers for their products and services. This new ilk of brands works differently. They gain an exceptional understanding of their customers, build trust and affinity, and then set up competencies to fulfil their changing needs. So rather than find customers for their competencies, they build competencies for their customers.  This revolution has been facilitated by talent, technologies and capital becoming more readily available; these assets have never been more fluid. On the contrary, building strong customer relationships has become relatively harder, mainly as a result of media fragmentation and the battle for attention. Today, the likes of Amazon, Ferrari, Google, or Apple become powerful meaning systems, gain a deep understanding of customers, then go on to build (organically and/or through acquisitions or partnerships) capabilities to address different and evolving needs and desires."

Interbrand's Best Global Brands 2024 is here! Explore the insights into growers, fallers and how to accelerate brand value from the world's leading brand valuation index. #BGB2024 #BestGlobalBrands

💡 Announcing Best Global Brands 2024! Reflecting on a quarter-century of innovation and growth, we are excited to reveal Interbrand’s 2024 Best Global Brands. Since the year 2000, we’ve witnessed an extraordinary transformation in the branding landscape. Over these 25 years, 185 brands have graced our prestigious ranking, with only 36 enduring the test of time. The cumulative value of the world’s top brands has soared from $988 million to $3.265 billion since our first ranking, yet an increased focus on short-term gains has cost these brands significantly—$3.5 trillion in cumulative brand value to be exact. Our Best Global Brands data tells a compelling story: brands that treat their brand as a revenue generator, rather than a cost center, consistently outperform. These brands leverage deeper, meaningful, and equitable relationships with consumers, driving loyalty and advocacy. Congratulations to all the brands in the ranking and many thanks to all the people at Interbrand who have made it possible, over the years, for us to reach this milestone. 🔗 Discover the full list and insights from the report here: https://lnkd.in/ep5cAseC #BGB2024 #BestGlobalBrands #BrandValuation

Best Global Brands 2024 is now LIVE! The cumulative value of the world’s top brands has soared from $988 million to $3.265 billion since our first ranking, in the year 2000, yet an increased focus on short-term gains has cost these brands significantly—$3.5 trillion in cumulative brand value to be exact. Our Best Global Brands data tells a compelling story: brands that treat their brand as a revenue generator, rather than a cost centre, consistently outperform. These brands leverage deeper, meaningful, and equitable relationships with consumers, driving loyalty and advocacy. Discover the full list and insights from the report here: https://lnkd.in/ep5cAseC #BGB2024 #BestGlobalBrands #BrandValuation

Best Global Brands 2024 is LIVE! A quarter-century of innovation and growth, we are excited to reveal Interbrand’s 2024 Best Global Brands. Since the year 2000, we’ve witnessed an extraordinary transformation in the branding landscape. Over these 25 years, 185 brands have graced our prestigious ranking, with only 36 enduring the test of time. The cumulative value of the world’s top brands has soared from $988 million to $3.265 billion since our first ranking, yet an increased focus on short-term gains has cost these brands significantly—$3.5 trillion in cumulative brand value to be exact. Our Best Global Brands data tells a compelling story: brands that treat their brand as a revenue generator, rather than a cost center, consistently outperform. These brands leverage deeper, meaningful, and equitable relationships with consumers, driving loyalty and advocacy. Congratulations to all the brands in the ranking and many thanks to all the people at Interbrand who have made it possible, over the years, for us to reach this milestone. Discover the full list and insights from the report here: https://lnkd.in/ep5cAseC hashtag #BGB2024 hashtag #BestGlobalBrands hashtag #BrandValuation

Best Global Brands 2024 is LIVE! A quarter-century of innovation and growth, we are excited to reveal Interbrand’s 2024 Best Global Brands. Since the year 2000, we’ve witnessed an extraordinary transformation in the branding landscape. Over these 25 years, 185 brands have graced our prestigious ranking, with only 36 enduring the test of time. The cumulative value of the world’s top brands has soared from $988 million to $3.265 billion since our first ranking, yet an increased focus on short-term gains has cost these brands significantly—$3.5 trillion in cumulative brand value to be exact. Our Best Global Brands data tells a compelling story: brands that treat their brand as a revenue generator, rather than a cost center, consistently outperform. These brands leverage deeper, meaningful, and equitable relationships with consumers, driving loyalty and advocacy. Congratulations to all the brands in the ranking and many thanks to all the people at Interbrand who have made it possible, over the years, for us to reach this milestone. Discover the full list and insights from the report here: https://lnkd.in/ep5cAseC #BGB2024 #BestGlobalBrands #BrandValuation

TIME and Statista’s World’s Top Brands list reveals how consumers navigated inflation-driven spending shifts, with insights from over 22,000 surveys across 66 categories. Explore the expected leaders, surprising winners, and what defines brand strength today. #topbrands #brands #brandmarketing https://lnkd.in/gDmdiQtD

According to Kantar's BrandZ rankings, the combined worth of the top 75 most valuable UK brands has decreased by 5% this year. But fear not (I heard you gasp), although the value of the brands decreased, the overall performance was better than 2023 results, when the total value decreased by 14%. At the moment the combined brands are valued at $230 billion. Despite a 27% decline in value to $19 billion, Vodafone remains the most valuable brand in the UK in 2024. The top 10 also includes BT, Tesco, Sky, Dove, and O2, with HSBC, Shell, BP, and Johnnie Walker rounding out the top five. One of the big callouts in 2024's rating was Marks & Spencer, which defied the national trend and increasing its brand valuation by whopping 38% to $2.5 billion. Anna Braithwaite, just use this report in you end of year review 🚀 🚀 Another interesting 🔎 nugget of information was that based on how likely customers were to choose a brand, a third of those companies could increase sales if products were easily accessible via online or in stores. It still appears a lot of bigger brands have not adapted to the online marketplace. That’s scary, this day and age.   https://lnkd.in/eqYY-zBu

Reading this was quite jarring. The recent IPA (Institute of Practitioners in Advertising) Awards present a stark contrast, showcasing how strong brands continue to deliver impressive returns, with McCain Foods & adam&eveDDB entry standing out as a prime example. While it's true that, on average, UK brands may be lagging behind their global counterparts — especially when compared to the US — there are still standout brands proving the power of effective marketing. A quote from the same article is worth highlighting to shed light on this performance: "It’s a mixed picture for UK brands, and things could get bumpier before they improve. Consumer confidence is returning as inflation eases, but depending on the Chancellor’s announcements in the 30 October budget, we could face new pressures on household spending." The macroeconomic landscape can’t be ignored when analysing these results. While we may be out of a recession, significant economic uncertainty remains. Therefore, doubling down on strategies that help brands weather the storm—and position them for success when growth returns—remains the key approach. #marketingEffectiveness #kantar #IPA