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Explore five key highlights from our latest research study, the 2024 High Growth Study, Accounting & Financial Services Edition here 👇

How are today's high performing accounting and financial services firms achieving both high growth and profitability? Our 2024 High Growth Study | Accounting & Financial Services Edition uncovered 5 ways they’re achieving success: 1️⃣ Efficient marketing: High Growth firms achieve better results with LESS spending. 2️⃣ Diverse marketing tactics: Networking, content creation, and social media engagement are top strategies. 3️⃣ Content is king: Investing in educational materials fuels visibility and generates leads. 4️⃣ Embracing AI: Leading firms prioritize AI adoption and online client engagement. 5️⃣ Outsourcing expertise: Specialized skills drive success, offering flexibility and top-notch results. To build a resilient marketing program, learn from industry leaders and adapt to changing landscapes. Explore the full report for actionable insights or connect with us to unlock your firm's potential. 💡 https://lnkd.in/eb8qd5Jx #Accounting #Finance #HighGrowthStudy #MarketingInsights

📢 Don't Miss Our Live Webinar: Future Proof your Accounting Careers and Firms: How to Stay Ahead of the Game in the Accounting Industry 📆 Date: 24 July 2024  🕐 Time: 1:00 PM AEST 💻 Platform: Online Limited spots only. Register here now: https://lnkd.in/gQAwuuTF Ready to Level Up Your Accounting Game? The accounting world is changing fast, and with a talent crunch on the horizon, it’s time to get ahead of the curve. Join us for a lively and informative webinar where we’ll dive into what’s next for the accounting industry and share tips on how to stay on top. Here's What You'll Discover: 📈 Hot Trends: Get the scoop on the latest trends shaking up the accounting world, from cutting-edge tech like AI to new regulations and sustainability reporting. 🚨 Winning the Talent War: Learn smart strategies where to source talent in a shrinking talent pool and super competitive market. 🚀 Skills for the Future: Find out which skills will be crucial for accountants going forward and future proof your firm. 💡 Adapting to Change: Get practical advice on how to tweak your business strategy to stay competitive and resilient amidst all the changes. Why You Should Tune In: Expert Voices: Hear from top industry pros who understands the industry with hard data and are leading the charge in accounting’s transformation. Real Takeaways: Walk away with actionable insights and strategies you can start using right away. Network and Grow: Connect with peers and industry leaders, and grow your professional network. Meet Our Awesome Speakers: Julia Thomson (nee Mann), Head of Data Analytics at Benchmarking Group Michelle B., Head of GBS at ADEC Innovations Oceania This is your chance to get ahead and gear up for the future of accounting. Don’t wait—register now and secure your spot! Sign Up Now! https://lnkd.in/gQAwuuTF Got questions? Drop us a message here. We can’t wait to see you there! #FutureTrends #Accounting #FutureProof #Accountants #Webinar #StayAhead #FutureThinking #ADEC #ADECInnovations

Are you ready to stay ahead of the game when it comes to accounting? Well, you're in luck! CPA Credits has compiled a list of 15 accounting trends for 2024 that you won't want to miss. Get ready to stay ahead of the curve and take your accounting game to the next level! From AI to sustainability accounting, these trends can transform how accountants work and serve clients. Stay updated to meet client needs. This article covers each trend with expert insights, helping you grasp upcoming changes in accounting. Get up to speed! https://lnkd.in/g7iKMVEm #AccountingTrends #CPA #IndustryInsights

Here is the latest from FEI Weekly. Join to learn more. (Www.feilouisville.org) #cfo #controller #louisville Here are some important economic, finance, and accounting issues on this week's radar: Software accounting change moves forward: The Financial Accounting Standards Board (FASB) is moving forward with a plan to update accounting rules for software costs, aiming to modernize and enhance transparency in the reporting of these expenses, according to the Wall Street Journal. The new approach includes targeted improvements to the accounting standards for internal-use software, focusing on clearer classification of research and development (R&D) expenses and refining capitalization thresholds. VCs go all in on AI in Accounting: Generative AI is set to revolutionize the accounting industry by automating repetitive tasks such as data collection, reconciliation, and report generation, thus increasing efficiency and saving time, according to venture capital firm Andreesen Horowitz. The technology can assist accountants in research, summarizing complex documents, and providing consistent client service, although it currently lacks the ability to perform intricate calculations and quantitative analysis. Despite its limitations, generative AI offers significant potential for enhancing client advisory services and enabling more frequent, high-quality financial insights. CFO comp boost: Chief financial officers' median pay rose 8.45% in 2023 to about $1.8 million, reflecting a return to historical trends after a surge in 2021, according to the WSJ. The highest-paid CFOs, including those from Walmart, Apple, Blackstone, and Alphabet, span various industries, with half being women and only two repeats from 2022’s top 10. Compensation packages for CFOs at several companies exceeded those of their CEOs, driven largely by stock awards and bonuses, highlighting the increasing importance of retaining top financial talent in a volatile economic environment.

While it is always wise to understand accounting partners’ strategies, it is especially true in this economic environment. The AICPA & CIMA Economic Outlook Survey is a leading indicator of US economic strength. Its Q3 2024 survey results show that economic optimism continues to decline in the US and globally. Some accounting firms have historically paused making investments in software during economic downturns. As a result, many software providers have experienced a temporary dip in their revenue attainment. Here are a few questions you may ask to help firms make better technology decisions: 1) Does the accounting practice have a clearly defined and prioritized set of requirements to address the issue they wish to solve? 2) Where are they in their tech evaluation process? 3) Do they have an implementation plan that addresses their timeline, staff involvement, and clients to be involved in the initial pilot phase? 4) Have they defined and shared the KPIs they will be focused on to ensure success with their potential tech partner? Understanding their underlying tech adoption strategy will help you develop deeper relationships and more effectively manage a growing pipeline. The good news is that accounting firms understand the importance of enhancing their tech stack and gaining a competitive advantage. #accounting #techadoption #pipelinemanagement

Of course, you want your CPA firm to flourish, not just get by. So, how do you make that happen? Well, it begins with recognizing the challenges your firm is up against. And while each firm has its own journey, the obstacles highlighted in this Accounting Today piece are common. Whether you're contending with integrating technology, expanding your client base, retaining talent, nurturing innovation, or any other challenge, it's crucial to focus your efforts wisely (translation: don't try to do everything at once) and adopt effective solutions. It makes sense that firms would tackle these challenges by working hand-in-hand with a savvy marketing team. After all, marketers are experienced in aligning their plans and activities with firm goals. Marketing is one word that means a lot of things, and it's a good bet that marketing can help your firm not only overcomes challenges but also capitalizes on opportunities for growth. #CPA #Marketing https://hubs.li/Q02DpZCC0

Accounting in the Digital Age: Beyond the Numbers Accounting is no longer just about balancing books and crunching numbers. In today’s fast-paced, tech-driven business environment, accountants are stepping into more strategic roles, driving business decisions with real-time financial insights. Here’s how the role of accountants has evolved: 1️⃣ Data-Driven Insights: Modern accountants use tools like data analytics and financial modeling to forecast trends, assess risks, and identify growth opportunities. We’re helping businesses see beyond the numbers. 2️⃣ Automation of Routine Tasks: With the rise of AI and cloud-based solutions like QuickBooks, Xero, and Zoho Books, the tedious manual entry is fading away. This shift allows accountants to focus more on high-value tasks like strategic planning and advisory services. 3️⃣ Advisory Services: Accountants today are financial advisors, helping organizations navigate complex decisions—whether it's budgeting for growth, optimizing cash flow, or planning for market disruptions. 4️⃣ Compliance & Regulatory Expertise: In a world of ever-changing tax laws and regulations, accountants are playing a critical role in ensuring businesses remain compliant while maximizing efficiency. The future of accounting isn’t about being reactive—it’s about being proactive, analytical, and strategic. We’re here to make sure that numbers aren’t just recorded, but transformed into powerful business insights. #Accounting #Finance #BusinessStrategy #DigitalTransformation #Leadership #FutureOfFinance

🚀 #NewBlog Alert! 🚀 Are you curious about how your business stacks up against the competition? #Benchmarking in accounting is a #powerfultool that helps you compare key #financialmetrics and set #strategicgoals based on #industrystandards. 📊 In our latest blog, we dive into: - What benchmarking in accounting is all about - Why KPIs are just the starting point - Types of benchmarking for deeper insights - Step-by-step guide on using benchmarking to improve performance - Essential resources to help you find industry benchmarks Don’t miss out on actionable #tips and #expertadvice to take your business’s #financialperformance to the next level! 💼 👉 Read now: https://loom.ly/n6nIDPw #BusinessGrowth #AccountingTips #FinancialSuccess #BusinessStrategy

The latest FEI Weekly. Join to learn more (www.feilouisville.org) FEI Louisville (Financial Executives International) #cfo #controller #louisville Here are some important economic, finance, and accounting issues on this week's radar: Software accounting change moves forward: The Financial Accounting Standards Board (FASB) is moving forward with a plan to update accounting rules for software costs, aiming to modernize and enhance transparency in the reporting of these expenses, according to the Wall Street Journal. The new approach includes targeted improvements to the accounting standards for internal-use software, focusing on clearer classification of research and development (R&D) expenses and refining capitalization thresholds. VCs go all in on AI in Accounting: Generative AI is set to revolutionize the accounting industry by automating repetitive tasks such as data collection, reconciliation, and report generation, thus increasing efficiency and saving time, according to venture capital firm Andreesen Horowitz. The technology can assist accountants in research, summarizing complex documents, and providing consistent client service, although it currently lacks the ability to perform intricate calculations and quantitative analysis. Despite its limitations, generative AI offers significant potential for enhancing client advisory services and enabling more frequent, high-quality financial insights. CFO comp boost: Chief financial officers' median pay rose 8.45% in 2023 to about $1.8 million, reflecting a return to historical trends after a surge in 2021, according to the WSJ. The highest-paid CFOs, including those from Walmart, Apple, Blackstone, and Alphabet, span various industries, with half being women and only two repeats from 2022’s top 10. Compensation packages for CFOs at several companies exceeded those of their CEOs, driven largely by stock awards and bonuses, highlighting the increasing importance of retaining top financial talent in a volatile economic environment.