Will Hedrick’s Post

It's that time of year when not-for-profits ask for your donations. However, GivingTuesday is not a requirement to give. Donations are an expression of support for the cause, the people affected, and the not-for-profits providing essential services. Organizations should focus on sharing compelling stories worthy of genuine loyal support. Far too often GivingTuesday is the reason for the appeal—that’s not very moving. #leadership #CEOs #EDs #fundsdevelopment #marketing #branding #stories   

Would you spend $1 on dirty water? UNICEF installed vending machines in the streets of New York City offering dirty water. Why? To shock people into donating to combat the global water crisis and to raise awareness. Did it work? Over 7,500 people participated and donated by paying at least $1 to dispense the water. Genius marketing. Props to the UNICEF team and McCann for their innovative work on this campaign. 🔔 Follow Brendan Cox for more marketing content. 🔄 Share this post to spread the word with your network! #advertising #marketing #nyc #marketingtips

Fundraisers: don't make it harder for people to donate than is necessary. It's coming up to End of Financial Year, which means everyone has their tax appeals out. My feed today has been filled with marketers, fundraisers, and even Chairs and CEOs sharing posts about their organisation's campaign. The one common thing I'm seeing? Reposting organisation appeals without links in the repost. I'm having to scroll through beautiful text or gorgeously shot videos and photos, just to find the link to a donation page. I'm interested in these organisations, but it can take a while to find the CTA. Put the link right in your repost, up the top. I bet you'll get more clicks.

🎄Did you know that around 70% of people shop online for Christmas presents? With the festive season fast approaching, now’s the perfect time to get your PPC and shopping ads set up for maximum impact. Whether you're a retailer, a charity looking for donations, or simply want a boost for your business over the holidays, we can help you get noticed and drive results. 🎁 Let’s get your ads ready for the season! Get in touch to see how we can support your Christmas campaign. 🎅🏼

Are you looking to maximize the success of your auction? Look no further! CharityAuctionsToday presents the Auction Marketing Playbook – your ultimate guide to promoting your auction effectively. Our comprehensive playbook covers everything you need, from social media strategies to email marketing best practices. Tailored advice for schools and churches, along with tips on timing and scheduling, ensures that your auction stands out and achieves its goals. Download the Auction Marketing Playbook today and start planning for success! https://lnkd.in/gApPW4tM . . . #charityauctions #auctions #fundraiser #nonprofits #marketingplaybook

If your nonprofit ONLY has a logo, here's what you need instead... You need a cohesive branded experience across your entire organization. In order for people to donate and support your cause, they need to TRUST you, and that trust is built and earned through consistency. Simply placing your logo in the top left corner of your website or Google doc isn’t enough to build that recognition or trust. You need clear #branding guidelines and strategy that are applied throughout your organization. This shows potential donors that you’re professional and that they can/should trust you with their hard earned money. If you need help creating a brand that truly connects with your supporters, DM us to get started! #nonprofitbranding #brand #brandstrategy #branddesign #nonprofithelp

Let’s be real—if you’re only posting graphics asking for donations a week before Giving Tuesday, you’re missing out on so much potential! 🤯 Giving is driven first by an emotional connection. That’s why it’s crucial to post a variety of content throughout the year, not just a flurry of “asks” at the last minute. Connect people to you and your mission. So start sharing now—stories of impact, where donations have helped in the past, volunteer highlights, and educational posts about your cause. Let your audience walk with you throughout the year so they’re ready to take that step with you on Giving Tuesday! 🚶♂️💙 #GivingTuesday #NonprofitMarketing #marketing #nonprofit #marketingplan

WE DID IT! 🎉 We donated all earnings from our assets to a charity! Background: 1 month ago we started an experiment here on LinkedIn. We sold invaluable assets directly from within our agency for 1€ so that we could donate the earnings to a charity. The experiment was meant to show us how many people would buy our learnings from making more than 32 Million from email marketing in 2023... for $1. Recently, more than 500 people requested our PopUp framework but only a small fraction of the people watched the content and only a handful of people used the learnings. Those who did use them saw amazing results and turned out to be the ones buying this next framework as well. The assets they got for $1 were a 40-minute video breaking down how we set up and test automations and our internal testing sheet. The experiment is over but you can still buy these incredible assets for $1 and help us donate while educating yourself. Donate here: https://lnkd.in/dmU6YVu4 (We'll keep donating all earnings we collect to Beast Philanthropy until we create our own charity.)

🌟 Unlock the Power of Direct Mail for Charities! 🌟 At Go Inspire, we understand the unique challenges charities face in reaching their donors. That’s why we’re excited to share insights from our very own Jo Scott, in her recent Charities Management article, on how direct mail can open doors to new donors and strengthen connections with existing supporters. Discover how compelling storytelling and targeted campaigns can make a significant impact. Dive into the full article here: https://lnkd.in/eurkRgkf Let’s work together to inspire and engage your audience like never before! 💌✨ #CharityMarketing #DirectMail #Fundraising #NonProfitSuccess

Pumpkin spice isn't just a yummy drink, it's also our yearly sign that it's time to start coming up with your year-end fundraising plan.🎃 Having a plan of action can help you be more effective, organized, and hopefully, have a more impactful year-end season. You'll want to review your caseload to identify the donors you need to reach out to. Then come up with ideas of some impactful touch points you can use to help connect with them. Laying all this out on a timeline will help you stay on track.🎯 Wondering where to begin? Download your copy of our Planning Guide for Fall & Year-End Fundraising. Get it here! 🍂👇🏻 https://lnkd.in/g_ykSskQ Remember, if you wait until you see the peppermint mochas to start planning, it's too late! ⏰ #fallplanning #yearendfundraising #fundraisinggala #nonprofitfundraising #fundraisingideas #fundraisingtips #nonprofitfundraisingtips #raisingmoney #nonprofitwork #nonprofitlife #fall #pumpkinspiceseason