William Arruda’s Post

One of the biggest mistakes in corporate branding is not allowing your people to deliver on your brand promise in a way that's authentic to them. The goal in branding is to create a consistent experience for stakeholders, and for each of your people to deliver that experience in a way that takes advantage of their unique personality, skills and gifts.

One of the biggest mistakes in corporate branding is not allowing your people to deliver on your brand promise in a way that's authentic to them. The goal in branding is to create a consistent experience for stakeholders, and for each of your people to deliver that experience in a way that takes advantage of their unique personality, skills and gifts.

One of the biggest mistakes in corporate branding is not allowing your people to deliver on your brand promise in a way that's authentic to them. The goal in branding is to create a consistent experience for stakeholders, and for each of your people to deliver that experience in a way that takes advantage of their unique personality, skills and gifts.

One of the biggest mistakes in corporate branding is not allowing your people to deliver on your brand promise in a way that's authentic to them. The goal in branding is to create a consistent experience for stakeholders, and for each of your people to deliver that experience in a way that takes advantage of their unique personality, skills and gifts.

One of the biggest mistakes in corporate branding is not allowing your people to deliver on your brand promise in a way that's authentic to them. The goal in branding is to create a consistent experience for stakeholders, and for each of your people to deliver that experience in a way that takes advantage of their unique personality, skills and gifts.

Every future brand will be built on personal branding.

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