Williams Whittle’s Post

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Curious about how video can enhance your research? In my latest blog, I explore how video responses offer richer insights and a deeper understanding of consumer emotions. Check it out for a fresh perspective on leveraging video to increase the impact of your research.

Appealing to an increasingly diverse consumer base is a way to stay relevant. This is by generational cohort.

When I see this data, I can see what author Juana Bordas wrote in her book: The Power of Latino Leadership, Ahora! The future is inter-generational, Multicultural, and Global and for some states like Texas, the future is Ahora!

Amazing insights here from Hootsuite! Contrary to popular belief, organic reach still plays a *very* important role in a buyer's decision-making and behavior. "Organic posts fuel buying behavior, and shared posts are the most powerful in turning awareness into consideration." Engaging with your community and providing content they want to consistently engage in is imperative. Add creating new content meant to bring in new followers and you find yourself walking a thin line between keeping the faithful happy and the newbies engaged. But that's the name of the social media game - finding balance. It's not as difficult for brands to achieve this, but it means listening to your audience, trends, attention to the overall social media climate, and what works for *you*. When organic social is done right, its impact can't be denied. #socialmediatrends #organicreach #organicsocial #socialmedia #hootsuite

Silvia V. is a research goddess - so naturally this was a fantastic piece of content. In addition to all of Silvia's knowledge, I can say that following up your quant research with Video feedback from consumers on--why they chose that flavor, what they want in a loyalty program, or what's most important when they shop-- is truly one of the most powerful story telling elements we have seen Suzy clients leverage for story telling. Worth the read!

Insight communities have come a long way, from data collection tools to strategic intelligence powerhouses. Are you maximizing their potential in your research? 🤔 Join us on May 16th for our FREE Webinar with Rick Kelly, CSO at Fuel Cycle, to explore how brands are leveraging community engagement for faster decision-making and richer insights. Don't miss out! → https://lnkd.in/e8BERY_r

📹 Dive into the power of video insights! Silvia V., Suzy’s Director of Market Research, uncovers how video responses are reshaping the research landscape—bringing richer, more emotional consumer insights to the forefront. If you’re looking to enhance your market research and drive impactful results, video is the game-changer you need. 🔗 Learn how video insights are revolutionizing data-driven decisions: https://lnkd.in/dmbq3EN3

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What if you could gather all the consumer insights you need—without overworking your team or bankrupting the budget? 🤔 Book a 30-minute demo 👉 https://lnkd.in/etmcbNt8 claim your FREE extended trial and see just how easy market research can be! 🚀📊