OnePulse

Pass us the tissues... THE ad of the year is here! 🎄🎅 The 2024 John Lewis Christmas ad, #TheGiftingHour, has dropped, and it’s already setting the festive mood across the UK! We’ve gathered reactions from Brits to see how it’s hitting home 👇 ❤️ Heartwarming & relatable 62% found the ad memorable, loving the ad’s no-frills portrayal of family life—the ups, downs, and everything in between. 47% said it met or even topped their expectations, with 23% saying it went above and beyond. There are no glossy fairytales here—just real, cosy moments that made 46% say John Lewis felt more relatable than ever. 🎶 Soundtrack that sets the mood Richard Ashcroft’s “Sonnet” was a curveball, giving the ad a tender, reflective vibe. It's not your typical Christmas jingle, but it hit home for many, adding a twist that’s got people talking (...and humming along!). ✨ Nostalgia galore 1 in 4 felt the ad was a beautiful throwback to family-centred values, with comments like “hit home with my daughters” showing how the story resonates with cherished traditions. However, 20% found the storyline a bit complex, with some feedback saying it didn’t have the clarity of past ads. Still, it’s sparking conversation across the board! 🛍️ John Lewis store cameo This detail was a hit with 36%, who felt it grounded the ad and brought the story closer to home, though 1 in 5 felt it leaned into product placement territory. It’s a classic “love-it-or-loathe-it” moment! 👀 The annual tradition of comparison And what’s a John Lewis ad without sparking some yearly debate? About 10% said it didn’t quite reach the highs of past classics, but that’s all part of the tradition—each new ad brings a fresh take on Christmas, and the yearly “Which ad was best?” chat is now a beloved part of the season. Big well done to the teams at John Lewis & Partners , Saatchi & Saatchi and MG OMD for a thoughtful and down-to-earth ad. This one is one of the best in a while! 👏👏👏 #GiveKnowingly #JohnLewisChristmasAd #JohnLewisChristmas

New year, new insights?

Back to work like..."So, what are consumers thinking now?" Time to ask some questions. …with OnePulse, of course 😉

What did 500 Brits think of 2024? 🏆 17% loved it: 2024 was the glow-up they needed. 👍 27% liked it: solid improvement, no complaints. 🤷 33% said “meh”: a whole lot of same old, same old. 👎 13% weren’t fans: they’ve had better. 💔 10% hated it: a year best left on read. Why the mixed reviews? For some, it was a year of growth, adventure, and milestones. For others, challenges made it a tough ride. And what about 2025? People are ready for a reset! More stability, more progress, and maybe even a leadership shake-up. The mood? Hopeful but cautiously optimistic. Tap below to check out the full Pulse results! 👇✨ https://bit.ly/3P44DZ1

The Christmas turkey is over, the food coma has kicked in… but what about the leftovers? According to 1000 Pulsers, there are four clear camps 👇 🥪 Team sandwich  The classic move. Turkey, bread, cranberry sauce, repeat. Simple, effective, delicious. Bonus points if you level up to a toastie. 🍛 Team curry or stir-fry  For those who’ve had enough beige food and need a spicy upgrade. Turkey curry? Stir-fry? Chefs kiss. 🥧 Team pie Comfort food heroes. Whether it’s a turkey and leek pie, puff pastry parcels, or mash-topped goodness—pies = elite leftover vibes. 🥔 Team bubble & squeak  The traditionalists. Veg, turkey, potatoes, all fried up and smothered in gravy. Add chilli flakes for a twist. Any leftover hacks they missed? Comment below! #TurkeyLeftovers

Mrs. Claus is having her moment! 47% of you say she’s underrated, while 27% still give Santa the milk and cookies trophy. 🥛🍪 What do you think—unsung hero or just part of the team?

Nothing says Christmas like explosions, air vents, and a barefoot hero yelling, “Yippee-ki-yay!” 💥 But 35% of Americans say, “Nope, not a Christmas movie.” ✋ And 24% have NEVER seen it?! Now that’s the real holiday heist.

☔️ Storms. Royals. Olive oil prices through the roof. At OnePulse, we followed all the moments that got the UK talking, debating, and wondering what’s next. Take a look back at the stories that shaped the year (and what Brits really thought about them) 👉 https://lnkd.in/eda-FPk4

Get the story of 2024, told through stats. At OnePulse we tracked America's reaction—from parents being called “bruh” (51% weren’t into it), to Zuckerberg’s viral makeover (56% were baffled), to Trump’s return (47% are feeling confident about the economy). Seriously, we Pulsed it all! Stat’s not all... Get the full scoop here 👇 https://lnkd.in/eQM7gK5t

Work Christmas Parties: Ho-Ho-Yes or Ho-Ho-No? Here’s what 600 Brits had to say: 🎄 41% would skip if they had the choice (just not their thing) 🎄 33% love the chance to celebrate, let loose, and have a laugh 🎄 25% find them awkward What’s the best bit? 🥂 43% say free food and drinks win every time 💬 Only 18% enjoy the socialising 🕺 Dancing? Just 8% are into it 🎅 Dressing up? 6% at best Clearly it's not for everyone, which begs the question: Should workplaces rethink how they celebrate?