Williams Ashaka’s Post

Selling on price is the WORST competitive advantage possible. Here’s why: 1) Being "cheap" signals low value 2) There’s ALWAYS someone willing to sell the same product for less 3) You attract the kind of clients who can never be satisfied Instead of competing on price, you need a message that makes you stand out. An offer, a guarantee…something that makes you unique. Whatever you decide… …It has to resonate with your audience and be different to anything else they come across. You can have the world’s best product, But if you’re selling on price - Your margins are low, you attract the worst clients and it’s a race to the bottom. People don’t buy on price, they buy what they want.

If you have not been in the market for awhile and are thinking of selling in 2025, you may o may not know that it does take some time to get ready to get your highest and best price. I do give everyone who lists with me a staging consultation that will give you options and choices, but also make recommendations on how to proceed. It helps to make a plan on how to proceed.

I recently found out “people hate being sold” is wrong. People love being sold. People buy when there is: - “50% off everything” sale - “buy one, get one free” deal - “24 hour flash sale” happening - “free sample testing” before purchasing Brands are letting us know they want to attract us to their stores which means we’re being sold in many ways. Let me tell you this: - People love being sold but not pressured and manipulated - People love being sold but not when a product lacks quality - People love being sold but not when they feel dishonesty Focus on the PROCESS of selling. People do love being sold when the process is done right. What would you suggest to improve the process?

I recently found out “people hate being sold” is wrong. People love being sold. People buy when there is: - “50% off everything” sale - “buy one, get one free” deal - “24 hour flash sale” happening - “free sample testing” before purchasing Brands are letting us know they want to attract us to their stores which means we’re being sold in many ways. Let me tell you this: - People love being sold but not pressured and manipulated - People love being sold but not when a product lacks quality - People love being sold but not when they feel dishonesty Focus on the PROCESS of selling. People do love being sold when the process is done right. What would you suggest to improve the process?

Do you think selling is all about the lowest price? Think again. Just lowering your prices to get more people to buy can backfire. If you charge more later, people might just go somewhere cheaper. Remember, they have lots of choices, not just you. So think about it -> Why should they buy from you and not someone else? When you make your stuff better, give great service, or have something nobody else has, you give people a good reason to pick you. You should aim to be the best option, not just the cheapest. --- P.S.: Being known for good reasons is way better than just being cheap.

When I'm selling, I keep reminding myself of what my experiences are as a buyer. What I hate and what makes me tick. These are the four things that the top sellers I’ve ever met all do: THEY DON’T STALL TO SHOW ME THE SOLUTION Get to the demo. Fast. I want to see what I’m buying. I want to understand it. I want to imagine how my team and myself will use it. You’re not increasing desire by creating a long build-up to your demo. You’re simply generating more frustration at what feels like time wasted. If I like it - good. You have a champion with much stronger buy-in early on. If I don’t like it - I wouldn’t have liked it later too. THEY GET TO THE POINT FAST I’m a fast talker. And I have a short attention span. When sellers spend 7-12 minutes introducing their business case, they’ve lost my focus after 4 minutes max! Be concise. Clean out the fluff. Make sure every word counts. PACKAGING & PRICING ARE SIMPLE Wherever you can reduce the cognitive load, do it. If I need explanations to get to the bottom of your solution or how it works, that’s fine (to some extent). But if I need you to walk me through your pricing and offer, you’re just creating unnecessary friction. Keep it self-explanatory. THEY UNDERSTAND MY PROBLEM. Even better than I do. And they help me figure it out and challenge me to analyze its deeper impact. I think of it as my problem's problem. Bottom line - I like it when things are simple. That’s why buying WINN is simple. That’s why using WINN is simple. When you make everything about purchasing your product easy, the sell becomes easy too. Thanks David Priemer for the inspiration!

Salespeople: it's commonly thought that the one who speaks first in a negotiation is generally going to lose. This makes no sense unless you plan to lead with something less than retail. You should almost always start at retail, and state your pricing with conviction. And don’t ever communicate pricing with a rise in your inflection (sounds like a question) And don’t ever follow the delivery of your pricing by saying, “But… or However...” After all, if you don’t believe that what you’re selling is worth what you’re charging, then find something else to sell.

Why are we scared to sell when we've been selling since little babies 👶 Think back to your childhood, remember how effortlessly you persuaded your parents for one more story before bed or a candy at the store? 🍭✨ That was you using your innate sales skills! As adults we think it's some big evil thing, it’s time to dust off them thoughts.. Selling isn’t just about transactions; it’s about connecting, understanding, and solving problems. Want to watch the full video? 🎥 Dive deeper by watching the detailed 10-minute version on YouTube 7 benefits when you sell... 1. Make Money - You can earn money by selling things, which you can use to buy stuff you like or need. 2. Meet New People - Selling lets you talk to lots of different people. 3. Learn to Speak Well - You get better at talking and explaining things. 4. - Solve Problems - You help people find what they need or want. 5. - Get Smarter About Things - You learn a lot about whatever you're selling. 6. - Build Confidence: - Every time you sell something, it helps you feel more confident and sure of yourself. 7. Feel Proud - You feel good when you make a sale because it means you did a great job.

If your market is not buying what you are selling. you need to look at your product. Is it good enough to compete with what is out there? Then your team who sells it. Are they excited about the products they are selling? Then your pricing. Is it competitive with what is already out there? If they are not buying because of loyalty, show them how much better they will be treated, not be taken for granted and appreciated, when buying your product.

The 3 brutal truths about selling (that most business owners ignore): Most businesses waste time trying to convince people to buy. But here's the truth: 1) You can't force purchases No amount of aggressive sales tactics or flashy marketing will make someone buy if they don't want to. Period. 2) Price isn't the real barrier When customers truly want something, they find a way to get it. 3) Visibility trumps everything Your only job is getting your product in front of the right people. The rest takes care of itself. Once you understand this, selling becomes easy. Give people what THEY want. Not what YOU want. That's how you grow a brand. — Liked this post? Follow Collin Schmelebeck for more!