This year's Waitrose & Partners Food & Drink Report has been unveiled and as always, it's delicious and fascinating reading! The report shows that 2024 was the year of crookies, hash browns, chocolate butter, cucumbers, pistachio croissants (which has been my personal favourite; have you tried the Waitrose one yet?), pimped up pantry staples, Tim Tams and Ottolenghi and lot's more. Up and down the country, food lovers have been scratch cooking with shortcuts and recreating restaurant and bar experiences at home. Not only that, they've been upgrading their weekly shops, with many opting for more premium cuts of meat, artisan loaves and free range cream with the ultimate goal of preparing and sharing great food with friends and family! Have you smashed cucumbers or tried pickle juice this year? Lots have... Intrigued and want to find out more? Read this year’s Waitrose Food & Drink report: www.waitrosereport.co.uk #Waitrose #FoodTrends #DrinksTrends #Trends #FoodAndDrink #Report
Absolutely loved this report- so many incredible flavours, brands and trends mentioned! Summarising this wasn’t easy haha
Will Torrent, thank you for sharing
Really enjoyed this year's Waitrose Food & Drink Report! Great to see more low-sugar options and high-quality tipples on the rise.
Partner & Strategy Lead at John Lewis Partnership
3wSome really interesting trends which carry through to hospitality - the continued growth in plant based meals, returning to more scratch cooking and understanding the origin of our foods; not sure about the feta brine martini though:)