We were proud to support Transport Scotland, BEAR Scotland, The Road Safety Trust, and Professor Alex Stedmon with the installation of the Project PRIME markings across Scotland. This innovative and successful road safety project has received multiple awards, including two 2023 Highways Magazine Awards and a Prince Michael International Road Safety Award. The installation toolkit announced below provides valuable resources to assist other national and local highway authorities in implementing this nudge psychology across the UK and globally to make roads safer. Learn more about the project 👉 https://lnkd.in/eY8yzDBU Download the toolkit below 👇 #RoadSafety #RoadMarkings #Innovation #Psychology
Transport Secretary Fiona Hyslop announces our prize-winning motorcycle safety project, PRIME, will be shared with #RoadSafety partners around the globe. We have published an installation toolkit so other road authorities can replicate. Read more ➡️ bit.ly/4ipVBTu Project PRIME saw us work with the Road Safety Trust, BEAR Scotland and globally recognised expert Professor Alex Stedmon to create 22 trial sites across Scotland, where new road markings were installed to improve the riding behaviour of motorcyclists taking left hand bends.