Workforce Campaigns’ Post

𝗜𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝘁𝗼 𝘄𝗼𝗿𝗸 𝗼𝗻 𝗼𝗳𝗳𝗹𝗶𝗻𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗕𝟮𝗕, 𝘄𝗵𝗲𝗿𝗲 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝘀𝘁𝗮𝗿𝘁? Well, when considering offline marketing strategies for B2B, it's essential to recognize the unique opportunities that exist beyond the digital realm. Here are several foundational steps to effectively initiate your offline marketing efforts: 1. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 Before embarking on any marketing strategy, a thorough understanding of your target audience is crucial. Conduct market research to identify their preferences, pain points, and the channels they engage with. This knowledge will inform your approach, ensuring that your offline marketing resonates with potential clients. 2. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐏𝐡𝐲𝐬𝐢𝐜𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 Physical branding is essnetial in the B2B landscape. Utilize promotional materials such as brochures, business cards, and branded merchandise. Visual elements are processed more effectively by the human brain, making them memorable. Creative physical branding can enhance brand recall and recognition among your target audience. 3. 𝐄𝐧𝐠𝐚𝐠𝐞 𝐢𝐧 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩𝐬 Sponsorships offer a unique avenue for B2B engagement. Consider sponsoring industry events, conferences, or local business initiatives not only to increase your visibility but also allows for face-to-face interactions with potential clients, fostering relationships that are often more impactful than digital communications. 4. 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭 𝐃𝐢𝐫𝐞𝐜𝐭 𝐌𝐚𝐢𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 Craft personalized and direct mail campaigns that speak directly to the needs of your target businesses. This approach can stand out in a world increasingly dominated by digital communication, providing a tangible connection that can lead to meaningful conversations. 5. 𝐔𝐭𝐢𝐥𝐢𝐳𝐞 𝐆𝐮𝐞𝐫𝐫𝐢𝐥𝐥𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐜𝐡𝐧𝐢𝐪𝐮𝐞𝐬 Guerrilla marketing can create memorable experiences that resonate with your audience. Think outside the box—consider pop-up events, creative installations, or interactive displays that engage potential clients in unexpected ways. This approach not only captures attention but can also generate buzz and social media engagement. 6. 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞 𝐎𝐟𝐟𝐥𝐢𝐧𝐞 𝐚𝐧𝐝 𝐎𝐧𝐥𝐢𝐧𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 Finally, ensure that your offline marketing efforts complement your online strategies. Create a cohesive brand message that flows seamlessly between digital and physical touchpoints. For instance, showcasing user-generated content from social media in your physical spaces can bridge the gap between online and offline engagement, reinforcing your brand's authenticity. By starting with these strategies, you can effectively navigate the offline marketing landscape and create meaningful connections with your B2B audience. Embrace the power of human interaction and tangible experiences to enhance your marketing efforts and drive business growth.

THE Rule of 7 asserts that a potential customer should encounter a brand’s marketing messages at least seven times before making a purchase decision. When it comes to engagement for your marketing campaign, this principle emphasizes the importance of repeated exposure for enhancing recognition and improving retention. Repeated exposure is vital because it builds familiarity and credibility, fostering trust and influencing your audience’s behavior. MULTICHANNEL APPROACH Utilize various marketing channels such as The Elm, The Elm Weekly, Campus Life Weekly, social media, email campaigns, in-person events, eboards (digital marketing displays), printed collateral, and targeted advertising, to name a few, to share your messaging. Different channels may have varying levels of impact depending on your audience. MESSAGE VARIATION Vary your message content to keep it fresh and interesting. This could include using a different “language” — different wording matched to the UMB marketing platform — to convey your communication. (For example, a descriptive paragraph with a URL link might be used in The Elm while a sentence with a QR code might be better suited to an eboard). Also consider using different angles to present your message.  TIMING AND CONSISTENCY Be consistent in your messaging while considering the timing of your communications. Sending or posting messaging that is regular, strategic, and well-timed can enhance message connection, recall, and retention. Also be aware of time of day, day of week, etc., for some types of messaging, such as social media and email communications. FEEDBACK AND ADAPTATION Pay attention to feedback from your internal and external audiences. If possible, gather data on the effectiveness of your campaigns and be willing to revise your strategies based on this feedback. ENGAGEMENT OPPORTUNITIES  Provide opportunities for engagement beyond marketing messages, such as virtual, hybrid, and/or in-person town halls, meetings, workshops, webinars, or events. Interactive experiences can enhance message understanding and retention. Keep in mind that establishing brand recognition and trust is a gradual process, and achieving success in marketing typically requires a mix of perseverance, flexibility, and a deep understanding of your target audience. And lastly, balancing frequency and relevance of messaging is crucial, requiring diverse and engaging content to avoid overwhelming your target audience.

Marketing Communications plays a significant role in market research. This subject provides a comprehensive perspective on the market research framework. Here are five key points from the 'Marketing Communications' course by Deirdre Breakenridge : 1. Brand Positioning Statement: Understanding and drafting a clear brand positioning statement to define the brand’s unique place in the market. 2. Market Research: The importance of conducting thorough market research to gather valuable market intelligence and insights. 3. Marketing Communications Plan: How to create a comprehensive marketing communications plan that includes setting SMART objectives and developing marketing messages that resonate with the audience. 4. Media Mix: Utilizing a mix of media, such as advertising, PR, email marketing, and social media, to effectively engage with customers. 5. Campaign Monitoring and Metrics: Launching your marketing campaign, monitoring its progress, and measuring ROI using a detailed measurement dashboard.

More marketing comms isn't always better. ❌ More could lead to customers no longer paying attention, however not enough could lead to lost sales. Our job isn't to create more marketing comms for the sake of it. Our job is to create more revenue, hit business goals, and to use the necessary strategies in order to do so. So how do we communicate just enough without annoying customers? Here are 3 ways to do so: ✅ 1. Try and keep any marketing comms away from the place the customer does their work, eg. key areas in-app. If someone is busy working in a key area of the app do not put any marketing comms there. No pop-ups, no banners, no notifications. Do not disturb their work unless it's urgent news / so important that it warrants doing so. Include in-app notifications under its own tab or section that can be closed, and isn't intrusive. ✅ 2. Right message, right time, right person. Basically, segment to your hearts content! It's 2024, there should be no universal blasting out of marketing comms. It should be segmented as specifically as possible as to always speak to the pain and needs of that use case. If that's not possible right now, or there's no time, that's ok -- try segmenting down to verticals, use cases, customer pricing tiers, anything that allows you to group them for relevant comms. ✅ 3. It's not about your preference but theirs. Tailor the frequency accordingly. Ask customers how frequently would they like to hear news and updates and bundle as much of it together. Remember my release vs launch post? You don't have to launch every time the release is ready -- you get to bundle launch news together at a time that's right for the customer. Build consistency and content that connects. Make sure the content is always valuable. Customer loyalty isn’t bought; it’s built, one valuable interaction at a time. How have you managed to balance customer comms? Anything that isn't listed that has worked well for you? Would love to hear your learnings!

🚀 Elevate Your Brand: Discover Five Essential Strategies 🚀 How does your brand stand out in a digital world teeming with competition? At LOOQME, we've distilled the essence of brand development into five pivotal strategies that promise growth and meaningful engagement with your audience. From the personal touch of Email marketing to the expansive reach of social media and the persuasive power of Public Relations, our latest blog reveals the tools you need to shape your brand's future 🌟 🔗 Read the full article: https://lnkd.in/drhmNYJy #BrandDevelopment #MarketingStrategies #LOOQME

16 ways to create more engaging email campaigns: (even if you're just starting out) 1. Keep your emails concise   2. Analyze what works best   3. Track engagement metrics   4. Foster a sense of community   5. Craft an enticing subject line   6. Offer real value to subscribers   7. Monitor frequency and content   8. Stay innovative and responsive   9. Keep evolving with digital trends   10. Experiment with different formats   11. Fine-tune your strategy accordingly   12. Build loyalty through valuable content   13. Provide exclusive content or resources   14. Adapt based on subscriber preferences   15. Use attention-grabbing statistics or facts   16. Always aim to exceed subscriber expectations You now have the tools to engage your audience. And boost sales.

PRINT DELIVERS…. Direct mail campaigns remain a potent marketing tool due to their ability to engage diverse audiences effectively. By embracing varied formats, organizations can tailor their messages to specific causes and audiences while enhancing resonance and response rates. Firstly, printed materials offer a tactile experience that digital channels cannot replicate. Whether it's a postcard, brochure, or personalized letter enclosed in an envelope, physical mail captures attention and encourages recipients to interact with the content. This tangible connection fosters deeper engagement and brand recall, crucial for causes seeking lasting impact. Secondly, diverse formats allow for creative storytelling and customization. A colorful flyer might be ideal for promoting a community event, while a heartfelt letter may effectively convey the urgency of a charitable appeal. By adapting formats to suit each cause, organizations can evoke the desired emotions and prompt action among recipients. Moreover, varied formats enable experimentation and optimization. Testing different designs, copywriting styles, and calls to action helps identify the most effective strategies for each cause. This approach enhances campaign performance over time, maximizing return on investment and driving meaningful results. Additionally, direct mail offers unparalleled targeting capabilities. With access to demographic and behavioral data, organizations can precisely tailor their mailings to reach the most receptive audiences. Whether targeting specific geographic areas or demographic segments, varied formats ensure messages resonate with diverse groups, fostering inclusivity and driving engagement. In conclusion, maintaining a diverse range of print formats in direct mail campaigns is essential for effectively championing varied causes. From capturing attention to fostering engagement and optimizing performance, printed materials offer unique advantages that complement digital channels. By leveraging varied formats strategically, organizations can amplify their impact and drive positive change across a spectrum of causes and audiences. Rite On! #ritegraphics

𝗬𝗼𝘂 𝘄𝗼𝘂𝗹𝗱𝗻'𝘁 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝗲 𝗮𝘁 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝘀/𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗱𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁 𝗼𝗳 𝗣𝗮𝗹𝗺𝗣𝗮𝘆 𝘁𝗼𝗱𝗮𝘆. Me I know I wouldn't... because 'hairs' will roll, at least that's what I think. 𝗪𝗵𝘆? So, yesterday March 24th, was Palm Sunday, which would have been an excellent opportunity to run a trending topic campaign for an already buzzing brand. The keyword similarity was there, the graphics, taglines, and great copy were also at their fingertips...literally. That marketing golden goose egg was there for the taking, but no post or visible campaign was up from the comms team. 𝗠𝗲𝗮𝗻𝘄𝗵𝗶𝗹𝗲, 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁 𝗶𝘀 𝗶𝗻 𝗻𝗼 𝘄𝗮𝘆 𝗺𝗲𝗮𝗻𝘁 𝘁𝗼 𝗱𝗲𝗻𝗶𝗴𝗿𝗮𝘁𝗲 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸 𝘁𝗵𝗲 𝗣𝗮𝗹𝗺𝗣𝗮𝘆 𝘁𝗲𝗮𝗺 𝗵𝗮𝘀 𝗯𝗲𝗲𝗻 𝗱𝗼𝗶𝗻𝗴. 𝗡𝗼, 𝗜 𝘄𝗼𝘂𝗹𝗱𝗻'𝘁 𝗱𝗮𝗿𝗲 (𝘁𝗵𝗲𝘆'𝘃𝗲 𝗯𝗲𝗲𝗻 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝘁). I'm just saying that it would have been a golden opportunity to introduce the brand to a new market with a message that would have resonated with their faith system. In previous posts, I've written about the role of trends in branding and, consequently, the influence of branding in marketing. Both cannot be overemphasized. 𝗧𝗼 𝗯𝘂𝘁𝘁𝗿𝗲𝘀𝘀 𝗵𝗼𝘄 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗮 𝗺𝗶𝘀𝘀 𝘁𝗵𝗶𝘀 𝗺𝗶𝗴𝗵𝘁 𝘁𝘂𝗿𝗻 𝗼𝘂𝘁 𝘁𝗼 𝗯𝗲, 𝗜 𝘄𝗶𝗹𝗹 𝗮𝘁𝘁𝗮𝗰𝗵 𝘆𝗲𝘀𝘁𝗲𝗿𝗱𝗮𝘆'𝘀 𝘀𝗰𝗿𝗲𝗲𝗻𝘀𝗵𝗼𝘁 𝗼𝗳 𝘁𝗵𝗲 𝘁𝗿𝗲𝗻𝗱𝗶𝗻𝗴 𝘁𝗮𝗯𝗹𝗲 𝗼𝗻 "𝗫," 𝗳𝗼𝗿𝗺𝗲𝗿𝗹𝘆 𝗸𝗻𝗼𝘄𝗻 𝗮𝘀 "𝗧𝘄𝗶𝘁𝘁𝗲𝗿." "Palmpay" was trending with "Palm Sunday" because some random users were making posts that related the two keywords. It could be (and I have no way of confirming this) that the accounts making those posts were sponsored by Palmpay as a marketing campaign strategy. But that would raise more dust than clear it, because you then have to question the efficacy of that strategy and the cost as well. 𝗜𝗻 𝘀𝘂𝗺𝗺𝗮𝗿𝘆, 𝘁𝗵𝗲 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆 𝗶𝘀 𝘁𝗵𝗶𝘀: Trending topics like this, when tapped into, especially via social media platforms, promote visibility, engagement, and will also build relationships with customers. So, successful utilization of trends will always boost a company's branding and aid their entrance into new and existing markets. I am David Nnajiemere, and I'm a digital salesman. 📷 IG: @mahinesef P.S: screenshot attached in the comments!

When the Forbes Council asked 17 Experts to weigh in on how to personalize marketing effectively, I didn't hesitate to respond. Put Yourself In The Audience’s Shoes The level of customization that goes into media pitching, content strategy and sales drip campaigns requires knowing the audience and putting yourself in their shoes. Today, we all see far too many spam-type marketing emails flooding inboxes. We make sure to test everything our clients are sending out and provide frank, thoughtful recommendations. How are things landing? What needs to change? - Kathleen Lucente, Red Fan Communications #marketing #personalized #PR

In marketing conversations, the focus often turns to the impactful presence of trade shows. Many marketers are drawn to trade shows for their potential to drive engagement and generate leads, providing a platform to showcase brands to decision-makers. However, the challenge lies in ensuring that the effort translates into a solid ROI, as a flashy booth alone doesn't guarantee success. Alternatively, some businesses lean into digital marketing strategies, favoring cost-effective, scalable outreach methods like social media campaigns and email marketing. This approach allows for broader audience engagement and the convenience of real-time data analytics. However, the challenge here is the lack of personal connection that face-to-face interactions at trade shows can provide. A blended approach can optimize the strengths of both strategies while mitigating their weaknesses. By integrating trade show efforts with a robust digital marketing plan, businesses can enhance their visibility and connect with a targeted online audience before and after the event. For instance, leveraging social media to promote attendance, share booth insights, and follow up post-event can effectively increase engagement. Additionally, capturing leads at the trade show and nurturing them through tailored email campaigns ensures that every interaction contributes to long-term success. Incorporating both an engaging live presence and a strategic digital outreach can make a significant impact on overall marketing performance. This dual strategy ensures that businesses not only attract attention at events but also build lasting relationships with potential clients.