Xinterra’s Post

'What's your favourite Italian word?' ❤️ A question we asked Bvlgari's ambassadors & guests at the Aeterna Collection High Jewellery Show in Rome, where the luxury brand celebrated its 140th Anniversary this past May. The video went viral in a few hours, obtaining more than 12.7M views, 565k likes and 1215 comments - in organic. A great example of how #luxury brands can communicate on #TikTok, maintaining their premium positioning whilst being native and connecting more closely with their audiences. The COOLTURA team collaborated with #Bvlgari to create a stop-scrolling, catchy and joyful content campaign that could translate 'luxury' to the platform-specific language. What we further learnt: 💫 Ad-hoc creativity enables luxury brands to maintain their elevated positioning whilst being 'native' 🤳 Communities love, and demand, a more authentic approach to content 💥 Polished storytelling is dead, valuable stories win: inspire, educate, bring joy! ❤️ Brand love is built by showing the brand's personality, its nuances 👀 Talk fashion and be luxury, but make it unexpected With the right creative approach, luxury can be told through platform-specific content without distorting the essence of the brand. It's an exciting time to be creative, bold and innovative. What are your thoughts around luxury on TikTok and short-form video platforms? #creative #creativity #luxury #fashion #socialmedia #storytelling #creativeagency #video #shortformvideo #founder #entrepreneurship

When your SEO team tells you to write a piece on quiet luxury, you write it. Although, the final draft probably isn’t exactly what they had in mind... What might’ve been an essay dedicated to exploring high fashion’s reignited interest in understated elegance became an interrogation of what quiet luxury actually is, how it came to make countless headlines and whether it’s a concept worthy of the noise. Read now – link in comments. #MatterOfForm #QuietLuxury #Branding #Blanding #StealthWealth #AntiOstentation #Culture #Fashion #Luxury #Consumerism #Minimalism #Commentary

📰 Weekly Substack: Why Is Luxury So Obsessed With Scent? 🌟 The fragrance industry is at a pivotal moment. Recent campaigns, like Chanel N°5’s collaboration with Margot Robbie and the new J’adore film featuring Rihanna, showcase how heritage brands aim to blend with contemporary narratives to create emotional resonance 🎬✨ Scott King notes, “Olfaction is our most emotional sense,” and a staggering 80% of our sense of taste comes from smell. He warns that losing this sense inhibits memory formation. Moreover, in a recent conversation, David Klingbeil highlighted key trends from his platform, Submarine.ai, stating, “Because you cannot smell it, you have to say it.” 📣 In today’s social media-driven world, effectively communicating the emotional depth of fragrances is crucial! 🌐💬 In this evolving landscape of technology and shifting luxury consumer values, one question remains: How can we leverage the power of scent to evoke emotions and create lasting memories in an ever-changing environment? 🔗 Don’t miss this week’s article for more insights and dive deeper into the evolving landscape of luxury fragrance: https://lnkd.in/dF4bTgh9 Featuring: Carlota Rodben, Delphine Tour Helin, L'Oréal,Yves Saint Laurent Beauty, Daniel André Langer, WGSN, Submarine.ai, David Klingbeil, Scott King, Amy Webb, LVMH, Sol de Janeiro, Jo Malone London, Diptyque Paris, Diptyque Perfume, Le Labo Fragrances, CEW, Lancôme Cc: Carolina Soares, Andrea Pavon #BeyondLuxury #BeyondBeauty #Luxury #Fragrance #Parfums #Chanel #ChanelN5 #Dior #DiorBeauty #DiorSPA #Jadore ##Rihanna #YSLBeauty #Lancome #Innovation #AI

Did you know 75%-80% of our emotional memories are influenced by scent? 🤯👃🏻 Today, more luxury brands are embracing multi-sensory experiences, using scent to create deeper emotional connections that resonate far beyond the the tangible. In a time when luxury feels increasingly impersonal, how can scent help us reconnect, evoke cherished memories, and dream beyond? 📰 Discover more on our Beyond Luxury Group Substack: https://lnkd.in/eJ9BHKyT Cc: Carolina Soares Andrea Pavon

Discover the essence of luxury as we take you on a sensorial journey through each scent from our LUMI Parfum Collection. From the delicate floral notes to the bold and seductive aromas, there's something for every preference and occasion.  Curious to find your perfect match? Let our blog be your guide as we help you navigate our LUMI Parfum collection and uncover the scent that fits you best 👇

Contemporary thought. As in other cases, I find it interesting to examine brand extension initiatives undertaken by companies, especially those in the fashion industry, in an attempt to decode the strategy, they are pursuing. From hospitality to air transport, from dining to culture, there are many examples that have been flourishing in the market for several years. Miu Miu presents its first Literary Club, Writing Life, two days centered around the works of Sibilla Aleramo and Alba De Céspedes, and it does so during the Milan Furniture Fair. The event features conversations, live performances, and entertainment, once again highlighting the company's commitment to contemporary thought. The initiative focuses on two great classics of Italian literature, works that testify to the power of writing as a creative medium that, for centuries, has allowed women to express their thoughts, desires, and ideologies, asserting their independence and leaving it as a legacy to future generations. 🙌 What’s your take? # 306 CULTURE, Italy 👉 More contents on our website, the link to the featured news is in the first comment below. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write me privately. Miu Miu More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

Did you know that while 30% to 40% of luxury consumers consider sustainability important, only 15% actually buy ethical luxury products? 🌱 Sustainability is no longer an "if" but a certainty in the luxury market. As part of my Graduation Project, I'm exploring the role of art as a powerful communication tool to transform these numbers. To gain valuable insights, I've created a survey and would love your participation! Link to the survey: https://lnkd.in/eseKH4bq Your feedback matters—thank you!

When your SEO team tells you to write a piece on quiet luxury, you write it. Though the final draft probably isn’t exactly what they had in mind. What might’ve been an essay dedicated to exploring high fashion’s reignited interest in understated elegance became an interrogation of what quiet luxury actually is, how it came to make countless headlines and whether it’s a concept worthy of the noise. Read now – link in comments. #MatterOfForm #QuietLuxury #Branding #Blanding #StealthWealth #AntiOstentation #Culture #Fashion #Luxury #Consumerism #Minimalism #Commentary

Transforming Luxury: Our Commitment to Ethical Practices The luxury landscape is evolving with a notable shift towards sustainability and ethical production—values deeply appreciated by the modern consumer. Today, an astounding 88% of consumers emphasize the importance of authenticity in their choice of brands, underscoring a demand for transparency and environmental stewardship. At Everidoor, we are proud to be at the forefront of this transformation. Our commitment to ethical luxury isn't just about reducing our environmental footprint; it's about reshaping the luxury market to reflect the values of responsibility and sustainability. Our digital displays are crafted from eco-friendly materials like bio-based plastics and recycled glass, ensuring every advertisement not only captures attention but also conveys a message of conservation. By embracing sustainable practices, we help luxury brands connect authentically with their audience, reinforcing their dedication to a better world. Join us at Everidoor as we lead the charge towards a more sustainable and equitable future in luxury advertising. Embrace the journey towards ethical luxury with us. #EthicalLuxury #SustainableLiving #InnovativeAdvertising #Everidoor #LuxuryBrand #LuxuryRedefined #EliteMarketing #EveridoorExperience #HighEndAdvertising #SophisticatedEngagement #ExclusiveVenues #TargetedReach #AffluentMarketing #InnovativeAds #PremiumExposure #MemorableBranding #PrestigeCampaigns #LuxuryAudience #BrandExcellence #LuxuryPartnerships #HighImpactAds #EveridoorDifference #OpulentMarketing #BrandImmersion #EliteVisibility

Trends Reshaping the luxury Industry The luxury landscape is evolving rapidly. Here are the key trends that will define tomorrow's luxury market: `1. Conscious Luxury Sustainability isn't just a buzzword—it's becoming the new standard. Luxury brands are embracing circular fashion, ethical sourcing, and transparent supply chains. The future of luxury is not just about looking good, but doing good. 2. Gen Z Focus: As Gen Z's spending power grows, luxury brands are adapting. Values-driven messaging, social commerce, and authentic collaborations with young creators are becoming central to marketing strategies #luxurymarketing #futuretrends #marketing #luxurybrands #sustainability