Yesty’s Post

💡 What motivates respondents to participate in market research studies? Ben Medina Montaño from Yesty dives into the power of digital rewards and their impact on respondent experience. Discover the latest insights on incentives that truly drive engagement! 📈 Learn how tailored reward strategies can boost data quality, participant engagement, and study success. Whether you’re managing surveys, focus groups, or panels, this whitepaper is your guide to optimizing incentives in today’s digital landscape. 🔗 Read the whitepaper to explore why digital rewards are the future of respondent engagement: https://lnkd.in/dFTmcmAT #MarketResearch #DigitalIncentives #RespondentEngagement #InsightsCommunity #DataQuality #ResearchWorld

📣 Hey everyone! I’m happy to share my latest piece published at ESOMAR Research World! I took a deep dive into how a smart incentives strategy can really boost your research outcomes and improve the quality of your data. Plus, it makes the experience way better for participants! Check it out and let me know what you think! I’d love to hear your thoughts.

Declining respondent motivation is a major challenge for the market research industry. So how can we improve the respondent experience and use survey incentives to boost engagement? 🤔 Find out: https://hubs.ly/Q02wd-3y0 #incentives #marketresearch #mrx #respondentexperience

Quality and Member Experience: Blending the Right Data to Create Lasting Behavioural Change - Shift your engagement focus from measures to moments that matter most to your members  - How to address the most critical data gaps to build a comprehensive member record (SDoH, health equity, contact information, communication preference)  - Actioning that data with communication and channel strategies to maximize engagement, improve risk identification, and increase gap closure  - Go deeper: how to move to more hyper-targeted personalized journeys with every outreach that drives self-motivation and member retention/growth  - Explore a points-based experience to encourage desired behaviors while controlling reward spend 

Really interesting article from Nicholas W.J. Biron at 3Sixty Insights about the pay-for-play perception of Analyst firms. '... if a vendor wants to improve their positioning, they need to spend more time with analysts, which can only happen if they’re a paying client. This advisory relationship allows analysts to understand a vendor’s product, messaging, strategy, and customer success. While this isn’t outright “pay-for-play,” it can feel that way to vendors, given the significant time and investment required to build these relationships.' #analystfirms #payforplay

Data offers associations far more than just the ability to personalize member interactions and boost engagement. It also serves as a powerful catalyst for revenue generation, understanding member needs, and identifying key priorities. Chad Lloyd, Chief Data Officer at Naylor, dives deeper into this topic in a recent blog post. #DataAnalytics #AssociationAdviser #Naylor

A clean data is the cornerstone of personalising member experiences. You're probably wondering "Do we really need to do this? 🤔" The answer is, 100% yes! Keeping your data accurate and up-to-date ensures you can deliver relevant and meaningful interactions that truly resonate with your members. When your database is well-maintained, you can better understand member needs, preferences, and behaviours, leading to higher satisfaction and engagement. 🙌 Want to know how your association measures up in personalising member experiences? Take our quiz to find out your personalisation status! At the end of the quiz, you'll receive valuable insights and recommendations to enhance your member engagement efforts. Start now and unlock the potential of a cleaner, more effective database! Take our quiz here 👉https://zurl.co/Hg5k #Personalisation #Membership #AssociationManagement #DataManagement #MemberExperience

The effectiveness of panel services is not dependent on one thing. We did a survey and found this: Talking about numbers, - 20% people vouched for Engagement and response rates - More than 70% vouched for Quality Data and Sample Engagement in an effective online panel services is heavily dependent on the quality of data and the sample used. Here's how: 1. Data Quality: High-quality data ensures that the information collected is accurate, reliable, and relevant to the research objectives. Poor data quality, can lead to unreliable insights. 2. Sample Representativeness: The sample used in online panels should accurately represent the target population to ensure valid and generalizable results. Otherwise, it can limit the applicability of the findings. 3. Participant Engagement: Engaged participants are more likely to provide thoughtful and accurate responses, leading to richer data. Factors such as survey length, question clarity, and incentives can impact participant engagement. 4. Data Collection Methods: Employing interactive and user-friendly survey designs can enhance participant engagement and data quality. 5. Panel Management: Effective panel management practices can foster a sense of community and encourage continued participation, ultimately improving data quality and engagement. In total, quality data and sample representativeness are essential for achieving reliable research outcomes. What do you think influences the effectiveness of a panel the most?

In a rapidly evolving global marketplace, staying ahead of trends is no longer optional—it’s essential. For businesses wanting to thrive, effective market research is a powerful tool. Dive into our latest blog to read more about how market research drives business growth. #MarketResearch #BusinessGrowth #GlobalMarketplace #Consultancy #GlobalMarketResearch #DataAnalytics #DataInsights Mascota Global Solutions https://lnkd.in/gTg2gvSW

Certainly! Let’s dive into the current state of the pool service industry based on recent reports and insights: 🌟 Skimmer’s 2024 State of Pool Service Report sheds light on the dynamic landscape of the industry. Here are some key findings: Navigating Rising Costs: While 73% of pool pros reported increased revenue in 2023, rising operational costs pose a significant challenge. Nearly 74% of pool professionals plan price adjustments in 2024 to sustain revenue streams. Strategic Business Models: Successful businesses differentiate themselves through strategic pricing models. Understanding and effectively utilizing models (such as per stop, per month, and with or without chemicals) is crucial for staying competitive. Growth Strategies: Pool pros employ diverse strategies to boost net profits and gross revenue. These range from expanding services and refining operations to increasing marketing budgets and route acquisitions. Labor Market Challenges: Attracting and retaining talent remains a pressing concern. While 52% plan to hire in 2024, retention strategies are essential to combat turnover. Untapped Marketing Potential: Despite the effectiveness of word-of-mouth and referral-based marketing, only 35% of respondents currently invest in paid advertising. There’s untapped potential for pool pros in leveraging paid marketing channels. Digital Evolution: An overwhelming 75% of respondents utilize software for business management, highlighting the industry’s digital shift. The preference for non-cash transactions and increased online purchasing signifies a big move toward digital operations management. As the pool service industry evolves, these actionable insights equip professionals to navigate challenges successfully. Let’s thrive together! 🌊🏊♂️ #PoolServiceIndustry #BusinessInsights #PoolPros #ReFreshandRelax