YNAPS’ Post

In business, value comes from two main sources: technology and marketing. 1. Technology: Innovations and advancements in technology enable businesses to create better products & services, streamline processes, and improve efficiency. 2. Marketing: Effective marketing helps businesses reach their target audience, communicate the value of their products or services, and ultimately drive sales and revenue. Together, technology and marketing form the backbone of successful businesses, driving growth and creating value.

How video marketing will benefit you in the long run. Everything today is changing so fast with todays technology... For example: How you communicate, how you do business transactions, how you share projects, ideas with clients/customers, even hiring and getting new clients. Yes, lots of people are using video to market themselves and yes its become a popular trend. But it opens up so much opportunity if you think long term about how much more dependent and reliable using technology will become. Also how you can leverage that to make things easier for yourself and benefit in a big way.

Traditional vs. Digital

Think Big, Fast, Ahead: Why Your Ideas Deserve to Be Heard – and How Innvy Can Make It Happen In today's hyper-connected world, innovation is essential. But brilliant ideas often go unheard due to a lack of resources, support, or the fear of being different. At Innvy, a digital marketing agency led by Vaibhav Dixit, we believe your ideas deserve to shine, no matter how bold they may seem. Innvy: Your Partner in Bringing Ideas to Life We understand the hurdles innovators face. Fear of failure, limited resources, and a crowded market can stop groundbreaking ideas in their tracks. Innvy is here to change that. We're not just a marketing agency – we're your partner in turning ideas into reality. Here's how we help: Strategic Guidance: We refine your vision, identify potential challenges, and craft a compelling narrative to attract supporters. Market Expertise: Our team helps you understand your audience, assess the competition, and find your unique niche. Powerful Marketing: Using the latest digital strategies, we amplify your message, attracting the resources and supporters you need. Our Track Record: Transforming Ideas into Success  Ready to join them? Stop Settling. Start Innovating. Don't let your brilliant ideas fade away. Contact Innvy today for a free consultation. Let's collaborate to turn your vision into a reality that shapes the future!

I’m thrilled to be speaking at Reuters Events: Strategic Marketing West 2024 and hope to see many of you there. Sesimi will be covering off the topic of: AI doesn’t change anything: It's still all about Branding. It's a topic that is close to our hearts - AI is a great addition to any adtech/martech stack but it has to be delivered with thoughtful intent. I liken AI to my iPhone Pro 15 Max - it's awesome tech. But it doesn't make me a world class photographer. AI in the sphere of Ad Content is the same. Marketers have to protect their brands and in the world of ever increasing media channels - AI is a tool. Not the solution.   Taking place May 8-9 in Los Angeles, #SM24 brings together marketing leaders from the world's most influential brands to define the future of marketing. Join me and engage in meaningful conversations, learn directly from, and collaborate with those steering marketing innovation.   Find out more here: https://lnkd.in/g3Y6F5cA

Vague goals lead to vague results. That’s why "'Setting Your Goals' is the cornerstone of any marketing strategy. 🧠 Here’s what I cover in this video: ✅ Why clear, measurable goals are critical to success. ✅ Examples of powerful goals (like boosting engagement by 20% in 3 months). ✅ How AI tools, like predictive analytics, can guide your goal-setting process. Your goals should drive action, inspire your team, and align with your strategy. Ready to level up? 📽️ Check out the full video here:

Juggling the crossroads of creativity and commerce. In a world where every click, view, and engagement can be quantified, how do we keep the soul of our brands alive? As CEOs and marketers, we're constantly juggling the analytical with the artistic, striving to marry data with design in a way that resonates authentically with our audience. We're at a unique juncture where technology enables us to understand our consumers on a granular level. Yet, this same technology demands we stay endlessly innovative to capture fleeting attention spans. The challenge? To craft messages that are not only seen but felt - creating a visceral connection that transcends traditional marketing metrics. Our goal is clear: to inspire, connect, and ultimately, drive unparalleled ROI by embracing the complexities of this digital age. It's about harnessing both the science of marketing and the artistry of storytelling to forge deeper connections in an increasingly disconnected world. Together, let's elevate our approach and redefine what success looks like in the DTC space.

What If vs. If What In both marketing and problem-solving, it's all about mindset than shapes our perceptions. "What If" sparks innovation that leads to fresh and innovative ideas. For advertisers, it can be a driving force behind crafting compelling campaigns that capture attention and drive results, like sales. That is, if we allow ourselves to think. "If What" looks at the potential consequences of our reactions by someone making them for us. Then it's up to us. Think or have someone think for us. Sure, you can embrace both, but in world competing for attention it may be better to see things from a "What if" perspective rather than wait when someone gives you the "if what" response. Creating is the way. Make art and allow yourself to dream big and lead the way. What if you can? #whatif #becreative

Have you heard of Strategy as a Service? Do you have a digital strategy, internal/external marketing plans, or document designer? Let's chat about how to futureproof your livelihood and more! #AI #strategy #branding #operations #techforgood

It’s interesting how the most creative companies I worked with were that creative due to constrained thinking or actual resource constraints. Questions like: - if we could only create one ad for the rest of this companies history with x budget, what would that ad need to say/look like to bring us a consistent flow of new clients? - if we could only get new customers through referrals, what would the customer experience need to be to grow? Asking these sorts of questions forces innovation and creativity. What thought experiments do use to drive creativity?