York Public Relations’ Post

How can traditional banks, private equity firms, asset managers, and fintechs navigate the media today? It starts with honest but effective counsel. With the launch of Goldcomm, we are celebrating a new standard.

Struggling to cut through the noise in the ever-evolving world of #FintechMarketing? You’re not alone. As competition grows, simply having a great product isn’t enough anymore. Success in fintech requires a compelling story, smart timing, and a creative approach that’s also compliant with industry regulations. That’s why at The Fintech Marketing Hub CIC, we’re thrilled to feature our latest cover story by our partners at Your Story PR which explores best practices for crafting stories that truly connect with the market. The article also includes exclusive takeaways from industry experts like Kat Mann (Nutmeg) and Max Deeley (Nuke From Orbit). At our recent 2024 Summer Conference in London, Kat and Max shared how data-driven storytelling and strategic timing are redefining fintech communication. Read more below ⬇️ https://lnkd.in/evB_bVdV But that's not all! Courtney and her team at Your Story PR are offering a limited-time FREE strategy session. They’ll help you analyse your current challenges and provide actionable insights to elevate your comms. 🤩 Follow the link above to see how to claim your session. #Fintech #FintechNews

In #fintech, a strong #PR strategy is your secret weapon. Here's why: ✔️Builds trust and credibility ✔️Navigates regulatory challenges ✔️Differentiates you in a crowded market ✔️Attracts investors and top talent Ready to elevate your fintech brand? Let's talk about crafting a PR strategy that drives real results. https://hubs.la/Q02ShBlR0 #FintechPR #BrandGrowth #FinancialInnovation #FintechMarketing #FintechRocks #YPR #YorkPublicRelations

🚀 Fintech brands, securing investor confidence starts with strategic media placements! 🏦📈 In the fast-paced fintech world, building investor trust is key to driving growth. One of the most powerful ways to do this? By leveraging targeted PR strategies that boost your credibility and visibility in top-tier media outlets. In our latest article, we cover: 1. How high-profile media placements can validate your fintech innovations 📰💡 2. The role of thought leadership in reinforcing your market position 📊 3. Why consistent media exposure builds strong investor confidence 💼 Read more here🌐 https://lnkd.in/ea_wQiaf

As #fintech continues to evolve, capturing the attention of #banks and #creditunions has never been more challenging—or more critical. To stand out, fintechs must take a strategic approach to their #marketing and #PR budgets. In our latest blog, we explore: 🔑 Key areas to assess and invest in 📊; How to evaluate and optimize your marketing strategy 💡; and Budgeting recommendations to maximize your impact. From enhancing your digital presence to building thought leadership and using the right marketing technology, we’ve got you covered. Check out the full blog to ensure your fintech is ready in 2025! #FintechMarketing #PRStrategy #DigitalBanking #MarketingTrends2025 #GrowthHacks #FintechRocks #FintechPR #FintechMarketing

Establishing your fintech as a thought leader is critical to gaining credibility, building trust, and driving business success. While owned and paid media have their place in a comprehensive marketing strategy, earned media stands out as a powerful tool for elevating your brand’s reputation and authority. In our latest blog, we explore why earned media is critical for positioning brands as thought leaders: https://hubs.la/Q02x6NML0 #Fintech #FintechRocks #FintechBrands #FintechPR #FintechMarketing #Fintechs #YPR

Our event Fintech Uncovered: Navigating Fintech Marketing Challenges on November 21st is officially sold out. But if you missed your spot, there’s still hope. Why all the hype? Because this event’s all about tackling fintech marketing struggles head-on with real-world, no-fluff strategies that actually work. Here’s a taste of what’s going down: - Insider moves for crushing fintech’s biggest marketing obstacles. - Find out how to tweak your campaigns for killer results—no guesswork, just impact. - Dive into what it takes to build a growth strategy that sticks. Plus, you’ll be rubbing elbows with some of the brightest minds in fintech—leaders, innovators, and bold brands, at one of London's best restaurants that’s perfect for real conversations and collabs. Want your chance to join us? Jump on the waitlist. Link in the comments below.

If you're only getting press release wire pick-ups, it might be time for a new strategy. The ability to capture attention and build credibility is crucial for success. While press releases distributed through wire services have their place in a media strategy, relying solely on them might not be enough to move your fintech forward and position your brand as a true expert. Ultimately, if you’re only seeing pick-ups from wire services and lacking substantial earned media coverage in reputable publications, it could be a sign that your media strategy needs adjustment. Our latest blog explores why it’s essential for fintechs to diversify their media strategy and seek out earned media coverage. https://hubs.la/Q02xrlmh0 #FintechMedia #FintechPR #MediaRelations #PressReleases #FintechRocks

“For Sale: Baby Shoes. Never worn.” - the power of storytelling in just six words by E. Hemingway. A couple of weeks back, I attended the Communicate FinTech panel event on Marketing vs PR vs Sales: How Do We Build Bridges?  organised by Drofa Comms in collaboration with The Fintech Marketing Hub CIC at Rise, created by Barclays. One thing that stood out for me was the art of storytelling. Storytelling is king! It's how we communicate, how we learn, and ultimately, how we connect. People won't remember facts, but they will remember stories. The role of Marketing is to create the good story... 1. Start with a 'what's the shift' insight and humanise it. 2. Break down the complexity so it’s easier to understand. 3. Be authentic - this builds trust. 4. Encourage participation, be inclusive - spark that conversation. 5. Focus on emotion, not just your services. 6. Stick to the core narrative but then tweak the angles to see what resonates best. 7. Finally, every story needs a challenge or twist. Without it, you'll lose engagement. And remember, if you can’t grab someone’s attention in 60 seconds, you won’t hold it any longer - you don't want to hear any 'so what?' questions at the end of it. Shoutout to the inspiring new connections from the day: VIVIENNE HSU, Helen Disney, Jana Straiton Ele Ward and Alina Sysoeva for the on-stage insights. Jack Whitehead 🎬 Caroline Petersson - this is us storytelling in that pic 😉 #Storytelling #FintechMarketing #B2BMarketing

If your fintech is only getting press release pick-ups on sites like Yahoo Finance, not only do you need to adjust your strategy, but you should also carefully evaluate the impact this has to your brand. Press releases are great and should be a part of the overall strategy, but their purpose is to promote your news, same as advertising. If you want to demonstrate your value, you must share insights through earned media or panel opportunities. After all, no one wants to be "sold" to. Show your prospects the value you bring. #PressReleases #MediaRelations #MediaStrategy #Fintech #FintechPR #FintechMarketing #FintechRocks