Yotpo Partners’ Post

What are your reviews doing to support your brand? Shopper reviews are WAY MORE than just feedback—they’re social proof, marketing gold and a powerful tool for securing retailer attention. Find out how to use them to their full potential! Register for Social Nature’s next CPG Unpacked webinar, featuring Katie McKeever, Director of Product Marketing at Yotpo 👉 https://lnkd.in/gjUw8i4m We discuss how brands can: - Leverage reviews to boost rankings on e-commerce sites - Turn online reviews into in-store traffic - Build trust and loyalty with authentic social proof 🗓 When: Tuesday, Dec. 3rd 10am PT | 1pm ET 📍 Where: Zoom Webinars This is your chance to learn everything you need to know about the power of shopper reviews from an industry expert. Don’t miss out! *Register to attend live or to get the recording* #ShopperMarketing #Reviews #FTCfakereviews #CPGMarketing #Webinar #BrandMarketing #EcommerceMarketing #ReviewSyndication

Think your brand can't compete with the big brands because you don't have the cash? 💸💰 Think again. 🤔 Most brands don't have the budget to execute fully integrated onsite, offsite and instore Retail Media campaigns. But they do have access to self-serve tools to start. 🚀 Start by auditing your products on retailer websites. Ensure they are consistent, helpful and relevant. Clean up the mess and do this before you do anything else. Yes it’s painful and unsexy but will set you up to begin your RM journey. Test & learn. See what works best for your brand and categories within your budget. Buckled Up #BrandCompetitiveness #RetailMedia #MarketingStrategies #BudgetFriendly #SelfServeTools

I talk to hundreds of brands, and SO many feel like their marketing dollars aren’t giving them a high enough ROI. If that sounds familiar, you’re not alone... I’ve been hosting our monthly CPG Unpacked series with Social Nature, and I’m thrilled to announce that our next virtual talk on September 18th is all about Mastering Your Shopper Marketing Strategy—and trust me, it’ll be packed with actionable insights that you can’t afford to miss! We’ve got Ashly Brook Siandre from Haven's Kitchen and Eleanor Hayden from Hayden Consultancy lined up to share their insider secrets on: 1) Shopper Marketing Audits: Get a step-by-step breakdown on how to evaluate and enhance your strategy, using Haven’s Kitchen as a real-world example. 2) Balancing ACV and Velocity Goals: Discover how to manage your distribution reach (ACV) while driving product velocity. More shelf space and faster-moving products—that’s the sweet spot! 3) Retailer Expectations: Learn what major retailers are looking for as your brand transitions from specialty to conventional retail—so you can be ready to meet those demands. 4) Effective Shopper Marketing Tactics: See how Social Nature’s unique approach can elevate your brand’s visibility and performance in the marketplace. 📅 When: Wednesday, September 18 at 9am PT / 12pm ET 📍 Where: Zoom Webinars Sign up now and don’t let this opportunity slip by! Your brand’s growth depends on it. LINK -->https://lnkd.in/ga_4Wwc6 And PLEASE, if you’ve got questions for our expert panelists, drop them in the comments below —I’ll make sure they get answered during the event! Looking forward to seeing you there! ~Ashlie #event #cpg #webinar #shoppermarketing

For the 4th year in a row, the Retailbound blog has made Feedspot's Top 20 Retail Marketing Blogs on the Planet list. Thanks to both our marketing team as well as our guest bloggers for helping educate innovative product brands all around the world about retail-related topics. If you have not seen our blog before, click the link below to see what types of topics we post about. https://lnkd.in/eEK_kUU #retail #retailblogs #retailnews Robert Bruza

You don't want to miss this ⬇️ https://lnkd.in/ggJzPPkW Derek A. Lackey, CIPM from the Response Marketing Association will be interviewing Lia Grimberg, MBA in a webinar on 📆March 20 at 11am EST In 2024, personalization is as a pivotal Marketing industry differentiator. A staggering 83% of customers crave 😋personalized offers and tailored experiences, from online interactions 🛍️ to in-store services 🛒. However, over one-third are left disappointed 🫤 due to irrelevant offerings. They will discuss the following: ➡️ The definition of personalization ➡️ The demand for relevance and personalization ➡️ How the industry is failing to deliver on this demand ➡️ The business case for personalization ➡️ How to move from mass to segmented to personalized marketing Don't miss out and register ⬇️ https://lnkd.in/ggJzPPkW Lorne Solway #neverstoplearning #lifelonglearning #webinar #personalization #retail #retailmarketing #customerengagement

5 P's of Marketing 3rd Part here. Place How do customers find you either on a physical platform or online? Place of how customers can shop your product or service. The elements of this approach include distribution channels, logistics, and market coverage. Marketers need to design the strategy based on the business. It means whether it is standalone in the market and examined with the other providers offering similar services. It is essential to consider whether your product is appropriate for the current market. The query you should determine when considering the location is, What is the location of your audience? Is your product available on both online and offline platforms? Does your business establish on eCommerce sites? The key point is how the company fulfils the orders and works on inventory management, shipping options for your product and availability for the customers in need. #socialmedia #digitalmarketing #marketing_strategy #business_strategy #business_policy

In the ever-evolving landscape of eCommerce, we at Bold Strategies, Inc. are continuously seeking to offer actionable insights that can aid our clients in staying ahead of the curve. A recent article from Retail Brew has sparked a crucial conversation around a trend we're all noticing: the slowdown of price increases and the broader consumer shift towards more budget-friendly options. The dilemma now facing CPG brands is how to maintain and accelerate sales in a climate where every dollar counts. The key question to reconsider: What percentage of sales should brands be ready to reinvest in marketing and advertising to drive volume? Broadly speaking, margin reinvestment has hovered around 15-20%, but in light of current market dynamics, CPG brands should be prepared to re-evaluate and adjust this number. With the right analytics, a margin reinvestment of up to an additional 10% could be justifiable, especially if it's channeled effectively. This brings us to the pivotal decision: How should brands prioritize spending to maximize sales? 📈 1. Data-Driven Advertising: Utilize customer data to drive targeted advertising efforts. Precision here will ensure that increased ad spend doesn't just scream into the void but reaches the consumer ready to listen and predisposed to your category & brand. One rising example is CTV which represents an excellent opportunity to reach the expanding cord cutter audience with targeted ads. 🤝 2. Promotional Activities: Align your promotional strategies with consumer needs and expectations. In addition to strategic price discounts, consider value-adds such as bundling, limited time bonus packs, exclusives, and cross-promotional partnerships that enhance your brand equity. 🔄 3. Customer Retention Efforts: It's not just about acquisition, but also (as importantly) about retention. Investing in loyalty programs and retention campaigns can boost lifetime value significantly. Think about ways to show your consumers how much they matter. And do it in a way that is ownable to your brand and personalized to enhance the customer experience. Investing more profits into marketing and advertising might seem counterintuitive in the current state of trading down. But, with the proper insights, it’s a calculated risk that could pay off in accelerated volume growth, retention and long-term brand loyalty. Like most things, it’s all about balance. #CPGMarketing #BrandStrategy #eCommerce #ConsumerGoods #Advertising #SalesAcceleration

📈 What are the current trends and best practices that multichannel brand marketers should watch to drive profitable growth amid ongoing economic pressures? ⭐️ Join MikMak's Rachel Tipograph, Reckitt's Josh Cierski, and Profitero's Sarah Hofstetter as they discuss digital marketing strategies, retail media, and shifting consumer behavior during turbulent times. 🎥 Watch the on-demand webinar video. #MarketingWebinar #eCommerceMarketing #inflation

Just increased repeat purchase rate by 35% for a brand. Here's how: This CPG brand had mountains of data, but they weren't using it effectively. By diving deep into customers’ behavior and preferences, we fixed what most brands get wrong. 1. Segmented our audience—we divided customers into groups based on purchase history, browsing behavior, and engagement. 2. Personalized email campaigns—we sent tailored offers, recommendations, and *education* to each segment, resulting in higher open and conversion rates. 3. Dynamic website content—we adjusted the site’s homepage, product suggestions, and banners based on individual customer preferences. 4. Leveraged product recommendations—we suggested complementary products, increasing average order value. 5. Automated it all—we set up systems, segments, contact lists, and customer attributes to continuously collect data and personalize every interaction at scale. The result? Higher engagement, increased sales, and more loyal customers. Start doing this for your BFCM campaigns so your end-of-year sales numbers can start rising like they should.

Running a Retail Media Network is just the beginning—measuring success is where the magic happens! In our latest blog, we unpack the must-track KPIs for retail media success, including: ✅ Sales lift – How much are your campaigns boosting product sales? ✅ ROAS (Return on Ad Spend) – Are you maximizing your ad dollars? ✅ Customer lifetime value (CLV) – Are your ads driving long-term loyalty? ✅ Impression share – How often are you winning in ad visibility? ✅ And more! Tracking these metrics ensures you’re not just running ads—you’re driving impact. Curious how to measure and maximize your retail media success? Get all the details here: https://lnkd.in/gFS7QUgD #RetailMedia #AdTech #KPIs #DigitalAdvertising #Advertising