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Video Game Engagement Video Game Engagement, by Generation ------------------------------------ By 2025, the number of gamers is estimated to reach 3.6 billion and generate a whopping $211 billion in revenue. The video game industry’s success is fueled by enthusiasts who engage with gaming by playing, viewing, creating, and making gaming a part of their social life. So who are these gaming enthusiasts?    This infographic, sponsored by Roundhill Investments, illustrates how players from different generations around the world engage with video games. Let’s get into it. The Methodology ------------------- For transparency, the data we used in the graphic above pulls from a survey conducted by Newzoo between February and May 2023 with 74,295 respondents across 36 countries. Here are the age ranges for each demographic according to Newzoo for reference. Gen Alpha (born 2010 or later / 10-13 years old)Gen Z (born 1995-2009 / 14-28 years old)Millennials (born 1981-1994 / 29-42 years old)Gen X (born 1965-1980 / 43-58 years old)Baby Boomers (born 1946-1964 / 59-65 years old)Generational Insights ------------------------- Gaming is the most popular form of video game engagement across all generations surveyed. However, when you dive in to each cohort, some interesting insights emerge. ### Gen Alpha & Gen Z Of the Gen Alphas surveyed, 93% are video game players. However, both Gen Alpha and Gen Z are also the most likely groups to engage in video gaming in other ways, such as following gaming channels, and participating in online communities. This isn’t surprising, as they have grown up with technology as an integral part of their lives. ### Millennials, Gen X, & Baby Boomers Interestingly, the percentage of people engaging with these other forms seems to drop with age. So even though just under half of  baby boomers with access to the internet consider themselves to be gaming enthusiasts, that refers mostly to playing games, with just 5% of them engaging in other ways. The Future of Gamingis Diverse ---------------------------------- With younger generations driving the future of gaming, new business models and technologies will continue to emerge to appease these audiences across a multitude of touchpoints and of course, continue to attract attention from brands outside of the industry.

In our latest newsletter, we break down why Roblox isn’t really “aging up" despite efforts to cater to older users. 🚫👥 Many users are misreporting their ages, with kids registering as older players and parents inflating age data by creating accounts to monitor their children. While Roblox claims 42% of users are 17+, 80% of sessions still happen on mobile—a sign of a younger audience. What does this mean? Brands targeting older demographics should be cautious. Roblox is still thriving as a UGC platform, but its core audience remains younger than reported. 🔍 Check out our full analysis: https://lnkd.in/erW6UE3R #Gaming #Roblox #GameInsights #GameDev

#AdvertisingWithAya Unlock the potential of TikTok to amplify your business with these 3 tips! I've been seeing more and more businesses who simply hop on the app and hope for the best. These tips may sound like "duh" points, but for long-standing businesses who have no TT-native marketers and managers, this would be their standard bingo card. Non- Gen Z's and Millennials, enjoy! #TikTok #TikTokMarketing #TikTokTrends #TrendMarketing #InfluencerMarketing #UGC #ContentCreation

Millennials, born between 1981 and 1996, are a tech-savvy generation with distinct preferences and behaviors, especially in online gaming (iGaming). To effectively market iGaming to millennials, a deep understanding of their habits, preferences, and expectations is essential. Tech Enthusiasts: Millennials prefer online gaming due to its convenience, variety, and immersive experiences. They are digital natives who expect seamless digital interactions. Social and Personalized Experiences: Millennials value personalized experiences, peer reviews, and social media influencers over traditional advertising. They seek value for money and social interaction within gaming platforms. 1. Embrace Technology: User-Friendly Platforms: Ensure your iGaming platform is intuitive and easy to navigate, offering a seamless gaming experience. Mobile-First Approach: Optimize your platform for mobile devices, as millennials prefer using smartphones for online activities, including gaming. 2. Foster Social Interaction: Community Features: Integrate social features like leaderboards and multiplayer options to enhance social interaction and community building. Influencer Partnerships: Collaborate with influencers to boost your brand’s visibility and credibility, leveraging their reach to connect with millennial gamers. 3. Personalization: Tailored Experiences: Use data analytics to understand player behavior and preferences, offering personalized game recommendations and customized rewards. Personalized Promotions: Create targeted promotions based on individual user data to enhance engagement and retention. 4. Value for Money: Generous Rewards: Offer attractive bonuses, promotions, and loyalty programs that provide clear value to players. Effectively marketing iGaming to millennials requires leveraging technology, fostering social interaction, and providing personalized, value-driven experiences. By understanding and catering to their unique preferences and behaviors, you can attract and retain millennial gamers, ensuring your platform remains competitive and engaging. To learn more, visit our blog - link in first comment. #igaming #Millennials #onlinegaming #CRM

Online gaming has blown up over the last few years. You know, things like poker, slots, casino games and sports betting. Companies in this industry, what we call the iGaming business, need to get smart about who they target and how they market their stuff if they want to make it. One big group worth focusing on? Millennials. There’s around 73 million millennials just in the U.S., and 14.4 million in the UK. We’re basically talking about folks born between the late ’80s up through the late ’90s. They grew up with the internet and cell phones glued to their hands. Their interests and habits as customers could impact how they like to play online games. One major thing about millennials – they want experiences tailored just for them. Online gaming marketing aimed at millennials should be all about providing personalized promotions, game suggestions, and other helpful stuff focused on each person. That personal touch helps connect with millennials and gets them hooked. Millennials are also all about social connections and community. They tend to be super active socially. Online gaming companies can appeal to their need for social interaction by building in features like social media linkage, chat tools, and multiplayer games. On top of that, lots of millennials like using their smartphones and tablets for activities like gaming. Online gaming businesses need to make mobile accessibility a top priority and ensure their platforms and games work smoothly on mobile. Stuff like responsive design, simple interfaces, and mobile-friendly ads helps. The bottom line? Marketing online gaming to millennials takes a combo approach – one that blends personalized content, social features, and optimization for cell phones. That’s how you create experiences that grab millennial buyers. This report will look at the share price of Playtech, Aristocrat, Light & Wonder, Evolution, 888 Holdings and Inspired Entertainment and review their current price and where they may be headed in the coming weeks. https://lnkd.in/d2CjWPiG #finance #gambling #stocks #igaming #gamingindustry

Uncover the strategies for captivating Generation Alpha! 🚀 Explore the reasons why platforms such as Snapchat, Instagram, and even Roblox are attracting the interest of this demographic: https://hubs.li/Q02F0L830 #GenerationAlpha #SocialMedia #DigitalMarketing #MarketingCanada #TorontoBusiness #GetNeon #BuildBetter

Roblox is growing up! Recent data shows that 46% of U.S. teens regularly play Roblox—up 48% in just one year. This data comes from a reliable survey of over 13,000 teens, with an average age of 15.8. As Roblox matures, brands should take notice. Just like YouTube did years ago, Roblox is attracting older players as technology and quality improve. For brands, this means you might be paying up to eight times more than you think to reach your audience. Why? Brands often pay for ad space in popular games, but analyzing demographic data from 80 games revealed a fourfold difference in age demographics. Some games have significantly more teenage players than others. This is crucial. Factors like gender, pricing, and traffic quality can greatly impact your marketing costs. Partnering with the wrong game could lead to overspending to reach your target demographic. As Roblox continues to evolve, we’re introducing Media Planning for Roblox Games. The data is clear, and it’s important to plan wisely. We can help you find the best game for your brand. #roblox #robloxdevelopment

Gen Alpha wants quick, gamified content, while millennials want products that work! The evolving preferences of these two distinct generations are shaping the future of marketing and product development. Understanding these nuances is crucial for brands aiming to engage effectively with both audiences. To find out more, read this interesting article from AdAge: https://lnkd.in/drsRNir3 #MarketingTrends #GenAlpha #Millennials #DigitalMarketing #ProductDevelopment #AdAge

eMarketer released new estimates on the age breakdown of select digital platforms. More than half of Snapchat users are members of Gen Z (44% of TikTok users. Four in ten logged in Reddit users are Millennials. LinkedIn has the highest share of Gen X at 27% with 19% of Facebook's audience being Baby Boomers. #youngadults #digitalplatforms #socialmedia #streamingvideo #messagingapps #metaplatforms #meta #facebook #genz #genx #millennials #babyboomers #tiktok #snapchat #twitterx #linkedIn #netflix #disneyplus

Check out this fascinating exploration of how TikTok is becoming more than just a social media platform—it's transforming into a search engine for Gen Z and Millennials! 🚀 Discover how these generations are reshaping trends and finding everything from fashion inspiration to life hacks on TikTok. 📱💡 Learn more: https://bit.ly/3SDYqpd #TikTok #SearchEngine #GenZ #Millennials #TrendShifts