Wahab Ahmad’s Post

In our latest newsletter, we break down why Roblox isn’t really “aging up" despite efforts to cater to older users. 🚫👥 Many users are misreporting their ages, with kids registering as older players and parents inflating age data by creating accounts to monitor their children. While Roblox claims 42% of users are 17+, 80% of sessions still happen on mobile—a sign of a younger audience. What does this mean? Brands targeting older demographics should be cautious. Roblox is still thriving as a UGC platform, but its core audience remains younger than reported. 🔍 Check out our full analysis: https://lnkd.in/erW6UE3R #Gaming #Roblox #GameInsights #GameDev

Roblox has cemented its place as a powerhouse in the gaming world, with a staggering 77.7 million daily active users (DAUs) as of Q1 2024. This growth, ranging between 17%-20% year-over-year, highlights its expanding influence and massive global reach. 🌎Global Presence: Roblox’s user base spans the globe: US and Canada: 15.6 million DAUs Europe: 20 million DAUs APAC: 17.2 million DAUs Rest of the World: 18.7 million DAUs For brands with a global footprint, Roblox offers an unparalleled opportunity to engage a diverse audience. Successful brands like Gucci, FIFA, and Barbie are already leveraging this platform to enhance their global presence. 💹Revenue Insights: In Q1 2024, Roblox generated $801.3 million in revenue, with significant contributions from the USA, Europe, and APAC regions. This underscores the platform's potential for substantial global monetization. 🎯Audience Demographics: Roblox's audience is primarily Gen Z and Gen Alpha, with 57.8% of users over 13 and a rapidly growing 17-24 age group. This demographic is a key reason why brands like Lamborghini and Adidas And with a nearly equal split between male (51%) and female (44%) users, Roblox provides a balanced platform for inclusive marketing strategies. Roblox's blend of global reach, youth engagement, and gender inclusivity makes it a prime destination for brands looking to innovate and connect with a diverse audience. Now is the perfect time for brands to explore the limitless possibilities Roblox offers. If interested in learning more please reach out or visit www.atlascreative.com Huge shoutout to @stephendypiangco for the breakdown in his latest blog. You can find the full article here: https://lnkd.in/eaUK4vhS #Roblox #BrandEngagement #DigitalMarketing #GamingIndustry

🌐 Exploring the Dynamics of Roblox User Engagement! 🎮 Roblox continues to dominate the #gaming world, and the latest statistics provide a fascinating glimpse into its user base: 🌎 Geographic Reach: 28% of daily active #users are in the US and Canada, summing up to 12.1 million people. Europe holds a significant share with 11.8 million daily #active users. 👶 Demographics: A whopping 67% of Roblox users are under the age of 16, showcasing its appeal among younger audiences. 👫 Gender Distribution: Approximately 51% of Roblox players are male, #highlighting a fairly balanced gender distribution. 📱 Platform Preferences: In 2020, Android devices accounted for 75% of mobile downloads, with a total of 328 million installs. 🤔 I'm curious: How do these demographics influence the type of content and #marketing strategies on Roblox? With such a young audience, what are the best practices for #engaging them responsibly and creatively? How can developers leverage the high Android usage to enhance user #experience on mobile? Stats by ThriveMyWay. #Roblox #GamingCommunity #DigitalMarketing Immerzo #ai #meta

Think gaming is just for kids? Think again. There’s a widespread misconception that mobile games only appeal to younger audiences, but the data tells a different story. Mobile games are consistently engaging customers across all demographics. In the past six months alone, a whopping 73% of Millennials, 54% of Gen X, and even 34% of Baby Boomers played mobile games. And over half of them play daily. Given how common mobile games are, imagine if people could earn tangible rewards from their favorite brands for activities they already enjoy. With Hang programs, customers can do exactly that. Minigames aren’t just for children – they’re a powerful engagement tool for a wide range of audiences. If you want to learn how to tap into this behavior to drive deeper engagement across all your customers, DM me.

📊 The Roblox Demographic Shift – A Hidden Opportunity Did you know? The biggest audience on Roblox is no longer just kids! According to the latest Roblox Financial reports from December 2023, the age group of 17-24 years now dominates the platform with a whopping 23%. Why does this matter for brands and educators? 🎮 Roblox isn't just play - it's a new social media channel. By leveraging Roblox, you're not just capturing attention; you're building a community and fostering loyalty among the most coveted demographics. 🤝 Ready to pioneer into this untapped market? ✨ Connect with Lumily Labs and let's craft a Roblox experience that sets your brand apart. DM me for more info. #robloxmarketing #metaversemarketing #gaming #lumilylabs

Roblox is aging up. Here's the latest data: 𝟰𝟲% 𝗼𝗳 𝗨𝗦 𝘁𝗲𝗲𝗻𝘀 𝗿𝗲𝗴𝘂𝗹𝗮𝗿𝗹𝘆 𝗽𝗹𝗮𝘆 𝗥𝗼𝗯𝗹𝗼𝘅 - 𝗮𝗻 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗼𝗳 𝟰𝟴% 𝗶𝗻 𝗼𝗻𝗲 𝘆𝗲𝗮𝗿 🤯 It's reliable data. Over 13,000 teens were surveyed by Piper Sandler; average respondent age was 15.8 years old. By the way, it's no surprise Roblox is aging up. This is what UGC platforms do. YouTube did it a decade ago and Roblox is doing it today. As technology improves, quality improves, and more people join. Brands, pay attention: as Roblox ages up 𝘆𝗼𝘂 𝗰𝗼𝘂𝗹𝗱 𝗯𝗲 𝗽𝗮𝘆𝗶𝗻𝗴 𝟴 𝘁𝗶𝗺𝗲𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂 𝗿𝗲𝗮𝗹𝗶𝘀𝗲 𝘁𝗼 𝗿𝗲𝗮𝗰𝗵 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲. Why? Brands pay to occupy prime real estate in popular games. We do it all the time, it's hugely effective. But, when 𝘄𝗲 𝗮𝗻𝗮𝗹𝘆𝘇𝗲𝗱 𝗱𝗲𝗺𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰 𝗱𝗮𝘁𝗮 𝗳𝗿𝗼𝗺 𝟴𝟬 𝗴𝗮𝗺𝗲𝘀 we found a 4x difference in age demographics between games (see chart). In otherwords, some games have 4x more teenage players (or over 18 players) than other games. This is huge. Factor in gender differences, game pricing, and traffic quality... by partnering with the wrong game 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗲𝗮𝘀𝗶𝗹𝘆 𝗽𝗮𝘆 𝟴𝘅 𝗺𝗼𝗿𝗲 𝘁𝗼 𝗿𝗲𝗮𝗰𝗵 𝘆𝗼𝘂𝗿 𝘁𝗮𝗿𝗴𝗲𝘁 𝗱𝗲𝗺𝗼. That's only going to grow as Roblox continues to age up. That's why we're 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗠𝗲𝗱𝗶𝗮 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗳𝗼𝗿 𝗥𝗼𝗯𝗹𝗼𝘅 𝗚𝗮𝗺𝗲𝘀. The data's out there, and the skews are real. The smart move is to plan accordingly. We can use data to find the best game for your brand.

🚫🚫 𝐓𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐑𝐨𝐛𝐥𝐨𝐱 𝐟𝐚𝐤𝐞 𝐧𝐞𝐰𝐬 𝐲𝐨𝐮 𝐜𝐨𝐮𝐥𝐝 𝐡𝐚𝐯𝐞 𝐡𝐞𝐚𝐫𝐝 🚫🚫 The real demographics might shock you 😱👇 ✨ Roblox has 70 million daily active users. According to data released by the platform itself, the majority of users are over 13 years old. What's even more interesting, the fastest growing age segment is 17-24. It has recorded 35% DAU YOY growth in Q1 2023. It represents 22% of the Roblox community ⚡ 𝐖𝐡𝐚𝐭'𝐬 𝐭𝐡𝐞 𝐜𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧? 🔍 Don't think of Roblox as a platform that only reaches children. There's a huge number of older players you need to keep in mind when planning an in-game activation! For more myths about branding on Roblox and Fortnite, check out our full marketer's guide 👉 https://lnkd.in/d9eRDqCF #Gaming #GamingMarketing #InGameMarketing #InGame #Roblox #Fortnite

With over 3.32 billion gamers worldwide, the demographics of gaming have shifted in exciting ways. From the rise of female gamers to the increasing number of players across all age groups, the gaming landscape is more diverse than ever. 🌍 Asia leads the way with 1.48 billion gamers, and we’re seeing major growth across Europe and North America too. Preferences are also changing – young male gamers lean towards action and shooter games, while female gamers dominate puzzle and simulation genres. Social interaction within games is at an all-time high, creating vibrant communities! The gaming industry is set to reach $282 billion by the end of 2024 – an incredible opportunity for developers to engage with these diverse audiences. Swipe through this carousel to explore the latest gaming demographics, preferences, and trends! Want to dive deeper? Check the link in the comments for more insights. #Gaming2024 #Gamers #GamingIndustry #DiversityInGaming #GameDevelopment #GamingTrends

For consumer brands interested in reaching Roblox 77M+ daily active users, here's info on the user base's demographics: Age - How Old Are Roblox Players? Roblox's user base spans a wide age range, with a notable concentration of younger users from Gen Z and Gen Alpha: - Over 13 years old: 44.9 million DAUs (57.8%) - Under 13 years old: 32.1 million DAUs (41.3%) Gender - What Percentage of Roblox Players are Male and Female? Roblox boasts a nearly balanced gender distribution: - Male: 51% - Female: 44% - Unknown: 5% Geography - Where Are Roblox Players Located? Roblox's user base is globally dispersed, with significant representation across various regions: - US and Canada: 15.6 million DAUs (20.1%) - Europe: 20 million DAUs (25.7%) - Asia-Pacific (APAC): 17.2 million DAUs (22.1%) - Rest of the World (RoW): 18.7 million DAUs (24.1%) Interested in learning more about Roblox for brands? Follow me on LinkedIn. Join 1.3K+ subscribers to my Roblox + Brands newsletter: https://lnkd.in/gHTSeePQ #roblox

Roblox: building blocks for brands or just pixelated product placement? Read into the nuances of targeting demographics, aligning interests, and delivering genuine collaborations in the Roblox world. Read the full article here: https://hubs.la/Q02sblB60 #Roblox #Gaming #Collaborations #Newsletter #IP #IPIntegration