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1w

Think your go-to-market strategy is separate from your financials? Think again! 💡 Niclas Lilja, CEO of Younium, joined Ben Murray on the SaaS CFO Podcast, and it’s a must-listen for anyone trying to make sense of SaaS financials in 2025. In this episode, Niclas gets into the nitty-gritty of why your go-to-market motion (PLG, SLG, or whatever else you’ve got cooking) should be shaping your financial structure. Spoiler alert: commingling metrics is a big no-no. 😬 What you’ll learn: 💥 How your go-to-market motion dictates your financial strategy 💥 Why you need different CACs and payback periods for SMB vs. enterprise (yep, really!) 💥 The future of CFOs and why you need to keep evolving 🎧 Listen to the full episode: https://lnkd.in/gMGGc9jz #SaaS #CFO #SaaSFinances #GoToMarket #FinancialStrategy

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We're almost about to head into 2025. I think we're seeing quite some interesting things happening in space. You mentioned AI already. We did a poll around different go to market motions, but like what are your predictions, you know, about the CFO? Well, and the role of the finance department is like, is it changing or is it just like we need to take more things into account or what's your take on that? Yeah, I think what happened is as we think about 2025, it's definitely getting harder and more complicated. You think about your, your. Pole and go to market motions and PLGS, LG partner LED, community LED all these different XLG motions that you hear about now. And that's now that's kind of dictates how we set up our financial infrastructure because we can't say commingle metrics if we have an SLG motion and PLG motion. You know, so I'm seeing that more and more now that go to market motion dictates our financial data structure, our accounting structure, how are calculating SAS metrics because it's very dangerous. That say to our SASS health to commingle metrics, to commingle numbers, you'll classic example just say subscription SMB versus enterprise. We need two different Cacs, two different CAC paybacks, no different than PLG, SLG. So we really have to be careful because our go to market motion as a CFO, I have to understand it. I'm not dictating it, but I really have to understand what's going on and go to market because that influences how I set up my structure.

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1w

Thanks for having me on! Great SaaS discussion.

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