Reflecting on an incredible Experience at KoRo 👋
A couple of months ago, I was contacted by a well-known VC fund specialized in Food tech to explore potential collaboration for one of their start-ups.
That’s how I met KoRo, one of the top brand and fast-growing start-ups in the Food Tech! I was really lucky to meet them and help on building strategic roadmaps for Netherlands and Italy for a while 🌍
What followed was an 🌟 incredible learning experience 🌟 and here are a few highlights based on the pitfalls most start-ups encounter:
✅ The Culture challenge
« Culture eats strategy for breakfast » (Peter Drucker…and regularly Jean Moreau 😉 ). No matter how great your strategy is, your plan will fail if your culture doesn’t encourage people to implement it. The thing is, from 1 to 100 employees, from 0 to 100m€, you need to adapt your culture constantly. But, as culture is not easy to define (rituals, symbols, power structures...), as founders rarely want it to change, the statu quo is often the rule…and can dramatically damage your performance in the mid-term. I was very impressed by the way people at KoRo are engaged in their company’s culture and the job done around redefining leadership principles, keeping everybody on-board and aligned with strategy 🚢
✅ The Scale challenge
Or how to « Scale your business without scaling your problems ».
Small problems remain small in the early stage of development, but when scaling, BOOM! 💥 The small default in your tech that was « good enough », the absence of contracts with your key suppliers -again « good enough» in your seed/A-serie, are now a thorn in the side that cause extra-work, stress, directly impacting revenues. The way-out? Team-work from Top to Bottom. I’ve seen KoRo in action working together to correct and adjust in a very efficient way, displaying amazing solidarity and collective effort.
✅ The Juniority challenge
Or "How do you lead a company with 200+ employees, with a 27-years-old average age ?"
As an ex start-up executive, I’ve seen Juniority in the teams as both refreshing and exhausting, especially for managers. Lack of autonomy, under (or over) self-confidence, constant training required on hard and soft-skills…might be difficult to manage. But quality of these junior people make the difference: at KoRo I’ve seen juniors so motivated, and bold, learning so fast, that they were gaining the equivalent of one year of experience in a couple of weeks! Trust and empowerment can do miracles...and juniority suddenly turns into strength 💪
I appreciated every single minute working with KoRo 💌
And with their recent fundraising, no doubt the best is yet to come for KoRo
I now know where to buy on-line « better for me » food (www.koro.fr), and am looking forward finding my favorite KoRo products on the French retailers' shelves!
Louisa Moulai Christine Hamel Francois Alarcon Maël Le Moal
🥳 𝗞𝗼𝗥𝗼 𝗿𝗮𝗶𝘀𝗲𝗱 𝗮 €𝟯𝟱 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗦𝗲𝗿𝗶𝗲𝘀 𝗖!
We are thrilled to announce that KoRo has successfully closed an oversubscribed €35 million Series C funding round! The round was led by New York–based Coefficient Capital and reflects continued support from investors Five Seasons Ventures, HV Capital, Partech, 𝗛𝗮𝘂𝗯 𝗟𝗲𝗴𝗮𝗰𝘆 and SevenVentures, among others. The funding enables KoRo to further accelerate its profitable growth strategy, enhance its product innovation pipeline, and expand its strong European footprint, particularly in France, Italy, and Benelux. 🇪🇺
“𝘞𝘦’𝘳𝘦 𝘷𝘦𝘳𝘺 𝘦𝘹𝘤𝘪𝘵𝘦𝘥 𝘵𝘰 𝘩𝘢𝘷𝘦 𝘊𝘰𝘦𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘵 𝘊𝘢𝘱𝘪𝘵𝘢𝘭 𝘰𝘯 𝘣𝘰𝘢𝘳𝘥 𝘢𝘯𝘥 𝘢𝘳𝘦 𝘢𝘭𝘴𝘰 𝘨𝘳𝘢𝘵𝘦𝘧𝘶𝘭 𝘵𝘰 𝘰𝘶𝘳 𝘦𝘹𝘪𝘴𝘵𝘪𝘯𝘨 𝘪𝘯𝘷𝘦𝘴𝘵𝘰𝘳𝘴 𝘵𝘩𝘢𝘵 𝘤𝘰𝘯𝘵𝘪𝘯𝘶𝘦 𝘵𝘰 𝘣𝘦𝘭𝘪𝘦𝘷𝘦 𝘪𝘯 𝘶𝘴, 𝘪𝘯 𝘴𝘶𝘱𝘱𝘰𝘳𝘵𝘪𝘯𝘨 𝘰𝘶𝘳 𝘮𝘪𝘴𝘴𝘪𝘰𝘯 𝘰𝘧 𝘳𝘦𝘷𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘪𝘻𝘪𝘯𝘨 𝘵𝘩𝘦 𝘴𝘯𝘢𝘤𝘬𝘪𝘯𝘨 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘢𝘯𝘥 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘤𝘩𝘢𝘳𝘨𝘦 𝘧𝘰𝘳 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘷𝘦 𝘢𝘯𝘥 𝘵𝘳𝘢𝘯𝘴𝘱𝘢𝘳𝘦𝘯𝘵 𝘧𝘰𝘰𝘥 𝘤𝘩𝘰𝘪𝘤𝘦𝘴. 𝘈𝘭𝘴𝘰 𝘵𝘩𝘢𝘯𝘬𝘴 𝘵𝘰 𝘵𝘩𝘦 𝘰𝘶𝘵𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘸𝘰𝘳𝘬 𝘰𝘧 𝘰𝘶𝘳 𝘵𝘦𝘢𝘮, 𝘸𝘦’𝘳𝘦 𝘸𝘦𝘭𝘭 𝘰𝘯 𝘵𝘳𝘢𝘤𝘬 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥 𝘢 𝘵𝘳𝘶𝘭𝘺 𝘌𝘶𝘳𝘰𝘱𝘦𝘢𝘯 𝘰𝘮𝘯𝘪𝘤𝘩𝘢𝘯𝘯𝘦𝘭 𝘓𝘰𝘷𝘦 𝘉𝘳𝘢𝘯𝘥. 𝘔𝘢𝘯𝘺 𝘦𝘹𝘤𝘪𝘵𝘪𝘯𝘨 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘴 𝘢𝘯𝘥 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱𝘴 𝘢𝘳𝘦 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘱𝘭𝘢𝘯𝘯𝘦𝘥 𝘧𝘰𝘳 2025 — 𝘵𝘩𝘦𝘳𝘦'𝘴 𝘮𝘶𝘤𝘩 𝘮𝘰𝘳𝘦 𝘵𝘰 𝘤𝘰𝘮𝘦 𝘧𝘳𝘰𝘮 𝘒𝘰𝘙𝘰!” Florian Schwenkert, 𝗖𝗘𝗢 𝗞𝗼𝗥𝗼
German version: https://www.ypog.law/presse/ypog-beraet-rewe-group-bei-finanzierungsrunde-von-formo English version: https://www.ypog.law/en/press/ypog-advises-rewe-group-on-financing-round-of-formo