Zura Dzuliashvili’s Post

I'm dealing with subscriptions in emerging economies, and it's challenging. No matter how secure you make your subscriptions, there are countless ways to exploit free trials and share accounts. However, one approach is to integrate with established buying ecosystems created by larger local companies in the region. Instead of trying to sell something new, you can upsell your service as an addition to existing ones.

Great article from Bloomberg about Netflix's initiative to crack their password-sharing problem: https://lnkd.in/gySajvjV 📈 First of all, it was a great success! 𝐈𝐭 𝐫𝐞𝐬𝐮𝐥𝐭𝐞𝐝 𝐢𝐧 𝐧𝐞𝐚𝐫𝐥𝐲 30 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐧𝐞𝐰 𝐩𝐚𝐲𝐢𝐧𝐠 𝐮𝐬𝐞𝐫𝐬 𝐢𝐧 2023 – marking their second-highest year for user growth. Based on Bloomberg insights, here's how Netflix executed this strategy: 🔍 They developed a model to distinguish between a single user traveling and one sharing their account with multiple people. ⚖️ They tested two methods to address freeloading: 1️⃣ Pay per household (Reed Hastings' approach) 2️⃣ Allowing account holders to add new users for an additional fee (Greg Peters' approach) 🌎 They conducted an A/B test in LATAM, where password sharing was most prevalent. They discovered that the second method led to more account upgrades. That says a lot about Netflix's experimentation culture! It's great to see; hopefully, more companies can follow the same path. I am pushing enough ads to monetize content to recognize that the subscription business model is not totally out of date 😉

How many of you are #Netflix subscribers? Do you remember that Netflix almost went out of business in 2011 as it was trying to keep investing in the once #disruptive model they #pioneered? Read this article from 2011 and see why it is not always right to listen to your #clients👇👇👇 Whaaaaattt???🤔(great time capsule) https://lnkd.in/gt7b7ed6

Netflix just launched something that could evolve into a must-have feature for streamers: "Moments" is a simple feature that allows a user to set a bookmark inside a show. This allows you to easily find your favourite scenes again later. Crucially, the Moment can also be shared as a url with other people. If they are also Netflix subscribers, they can go straight to the bookmarked scene in their own Netflix service. I imagine this feature will be popular on social media as fans share and celebrate iconic scenes. And it's only a few more iterations from being a powerful referral engine for new users. What if the bookmark created a 20-second clip that could be sent to anyone, Netflix subscriber or not? If the tech and content rights could be sorted out, a new peer-to-peer acquisition channel could be developed in this way. I really like this feature - anything that can make the sign-up journey more organic is a good thing. What do you clever people out there think? Kudos to Henrik Karlberg for the article.

Netflix' changing position in the #streamingwars. "More about the audience, less about auteurs" sounds like a subtle dig at directors, writers, and artists, and a push to fill specific genres targeted by metrics. Am I wrong on this? Is Netflix greenlight going to become more algorithmic driven? By the way, the real impact of AI in film and TV is the use of metrics and algorithms tracking user viewing and the analytics determining popularity and what to promote. Real AI in streaming is not generative, its analytical.

Netflix continues to lay the smackdown on its competition. It just added more subscribers than many analysts, myself included, expected. This signals that password sharing was even more common than previously thought. But as Netflix becomes more entrenched as an entertainment industry juggernaut, it will seek to avoid adopting the complacency of the companies it has displaced. The move to no longer report quarterly subscribers shows that Netflix has more leeway to set their own rules as a market leader. Netflix is emphasizing what benefits them. When it had no profit, it wanted people to focus on subscribers. When subscriber growth slowed, it wanted people to focus on revenue. The password sharing boosts have been substantial, but they will eventually recede, and by that time it will be very difficult to continue to add as many subscribers as they have added in the last few quarters. By no longer reporting quarterly subscriber, Netflix is quitting while they are ahead.

The Day Netflix Changed Forever: On the morning of August 29th, 2011, all Netflix employees received an urgent email from CEO Reed Hastings: "Meet in the main conference room immediately." As employees gathered, there was tension in the air. Reed had grave news: Netflix's long-standing content licensing deal with Starz was about to expire, and Starz was demanding a massive price hike for renewal. Without Starz, Netflix would lose a significant chunk of its content library. Reed knew this was a pivotal moment. He announced a radical plan: "We're going to focus on original content. We need to become more than just a streaming service. We need to become a content creator." The next few months were a whirlwind. Reed initiated "Project Netflix Originals," a high-stakes venture that would determine the company's future. Employees worked around the clock. Netflix cafes remained open 24/7 to keep the team fueled. The first major success? "House of Cards," a political drama starring Kevin Spacey and Robin Wright. It was a gamble – an expensive, all-in bet. Netflix invested over $100 million in the first two seasons. But it paid off. "House of Cards" premiered in February 2013 and was an instant hit, bringing in a wave of new subscribers. Following this success, Netflix released more hits like "Orange Is the New Black," "Stranger Things," and "Narcos." By 2016, Netflix was spending billions annually on original programming, transforming from a content distributor to a content powerhouse. Traditional cable networks struggled to compete with Netflix's data-driven approach. Netflix's bold move not only saved the company but also revolutionized the entertainment industry, setting a new standard for content consumption and creation. Today, Netflix's original content strategy is seen as a masterstroke, changing the way we watch television forever. If you enjoyed this story, follow Naveen chandrawanshi for more insights into the world of tech and innovation! #netflix #systemdesign #technology #coding #dsa

If I had one question for Netflix's Q3 earnings call, it would be: Can Netflix close the gap in global time spent with YouTube without expanding its product mix and boosting mobile engagement? Using data provided by Tubular Labs, I compared YouTube's global viewing hours across 1H23, 2H23 and 1H24, with Netflix's self-reported time spent. While Tubular Lab's data is partial —covering only creators that meet audience thresholds— the trend is clear, and aligns with other data I've seen. I've written about how Netflix, YouTube, Disney and Amazon compete with different strengths and business models (see https://lnkd.in/gRYE_iSt). I'll be listening to today's call (expecting strong results across the board), for signs of how Netflix plans to evolve its product mix.

Netflix is done telling us how many people use Netflix via InnovationWarrior.Com #Arts_Entertainment #author_name|Pranav_Dixit #Finance #Investment_Company_Information #language|en_US #Media #provider_name|Engadget #region|US #site|engadget

Ever open up Netflix, scroll through endless options, and still have no idea what to watch? 🤔 You’re thinking, ‘Should I try that new show everyone’s talking about? Or maybe something classic? 🎬 And then there’s the true crime doc I’ve been eyeing…’ You finally pick something, but a few minutes in, you’re not so sure. Sound familiar? Personal finance can feel a lot like Netflix. 📺 You’ve got options – from stocks and IRAs to savings accounts and insurance. But without a clear plan, you might start a few things without knowing if any are actually helping you get where you want to be. Imagine if you had a personalized financial playlist 🎶 – everything lined up perfectly for your goals. It’d be like hitting ‘play’ on a show you know you’re going to love, every single time. Financial strategy isn’t just about doing something; it’s about curating the right mix so you’re making moves that make sense for you. Who else is guilty of Netflix scrolling? 🙋♂️ What’s your go-to show right now? #PersonalFinance #FinancialStrategy #Netflix #PatThePandaTang 🐼