The 10-5-3 Rule: Build Your LinkedIn Brand with Small Daily Habits

Struggling to establish yourself on LinkedIn? You're not the only one. But here's the thing - your LinkedIn brand is essentially your professional reputation. The better you curate it, the more opportunities it unlocks.

Michael Quinn , a 3x LinkedIn Top Voice, knows this all too well. He's coached countless individuals to leverage a simple method to dramatically expand their network and brand: the 10-5-3 Rule.

Here's how it works:

Connect with 10 people daily. (It adds up!)

Every day, send out 10 connection requests to people in the industries, locations, and companies that interest you. This consistent effort is key. By strategically targeting your requests, you'll build a network where you need it.

A few things to keep in mind - 

• Diversify your network: Don’t limit your connections to a single job or company. You want to cast a wide net to build a diverse network that gives you access to people and opportunities you might not have considered.
• Personalize as needed: You don’t have to write a lengthy personalized message for every connection request. However, a thoughtful note goes a long way for those you truly want to connect with.
• Find a balance: If you send too many connection requests in a short period of time, you could get locked out of your account. If you don’t send enough, you’ll miss out on building relationships with people before you need them.

 -> Pro Tip: LinkedIn typically allows around 20-25 connection requests per day and up to 100 per week.

Engage with 5 posts daily. (You’ll become a thought leader by association.)

As your network grows, content from your new connections will populate your feed. Michael Quinn recommends you select 5 posts each day that resonate with you and contribute meaningful comments that add value to the conversation.

This engagement will help you organically cultivate relationships by initiating conversations with individuals who share similar backgrounds or interests. By actively participating in these discussions, you’ll position yourself in front of your new connections, increasing the likelihood that your own content will resonate with them as well.

Consistent commenting not only fosters familiarity within your network but also has the potential to spark further dialogue. Over time, this engagement allows you to forge meaningful relationships grounded in shared interests and expertise.

Share content 3 times a week. (This helps you establish yourself as an expert.)

Aim to post something on LinkedIn at least 3 times a week. Ideally, this includes original content that highlights your expertise and resonates with your network.

For example, a simple photo from an event or gathering with friends is a great way to “check in” with your network and foster relationships.

If you’re only comfortable sharing curated content, that’s perfectly acceptable – just make sure you include your own perspective. The goal is to add your voice. Briefly explain why you're sharing the content and what value you see in it.

Over a year, this consistent sharing (around 150 posts) positions you as a thought leader in your field. People will start associating you with your area of expertise.

-> Pro Tip: LinkedIn makes it easy to schedule posts in advance.

Bonus Tip: Content Creation Made Easy

Feeling overwhelmed by the idea of creating regular content? Here are some pointers: 

• Document your experiences: Share stories about your life, answer questions, or discuss innovative ideas related to your field.
• Capture your professional moments: Did you attend an industry event or achieve a personal win? Share a photo and a quick write-up.
• Focus on authenticity: Share genuine aspects of your professional life and interests. This fosters connections and allows people to get to know you.
• Align content with your goals: For example, if you want to be known as a project manager, share content that showcases your PM skills and knowledge.

The Power of Consistency: Reap the Rewards

Following the 10-5-3 Rule for a year can yield impressive results:

• Over 2,000 new connections: You'll significantly expand your professional network, opening doors to new opportunities.
• Hundreds of new relationships: Consistent engagement fosters connections that go beyond basic connections, leading to potential collaborations and partnerships.
• Brand recognition: By consistently sharing valuable content, you'll become known for your expertise, making you a go-to person in your field.

Follow Michael Quinn ’s 10-5-3 Rule to strategically build a strong LinkedIn brand and position yourself for future success!

Grow Your LinkedIn Network

If you're just starting out on LinkedIn, one of the best things you can do is to connect with recruiters - especially those dedicated to helping transitioning service members, veterans, and military spouses find meaningful jobs.

Our team is constantly looking for talented candidates, so connect with them today and give your job search a boost!

• Lucy Robinson
• Amber Pitkin, MBA, PMP®